Pallavi Gupta

Program Manager

New Delhi, Delhi, India15 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of branding and advertising experience.
Led multi-million dollar marketing and digital transformation projects.
Expertise in building customer experiences across diverse markets.

Stackforce AI infers this person is a branding and advertising expert with a focus on digital transformation and customer experience.

Contact

Skills

Core Skills

Project ManagementStrategic Partnership DevelopmentBrand StrategyDigital TransformationAdvertisingCampaign ManagementAccount Management

Other Skills

FundraisingBudget ManagementRevenue ManagementOnline MarketingSocial MediaMarket PlanningNegotiationCustomer Relationship Management (CRM)Creative StrategyNew MediaMarketing StrategyCreative BriefsBrand ManagementMedia PlanningMobile Marketing

About

Passionate branding and advertising professional with over a decade of experience in building, growing and scaling brands across multiple sectors including CPG, FMCG, O&G, Finance, Telco. Deep brand, customer experience and commercial knowledge across B2C and B2B sectors for markets including India, Indonesia, Thailand and Singapore, having worked in them and global knowledge for markets including EU, US and China through oversight of regional and global businesses. Successfully led multi-million dollar business marketing, digital transformation and growth (Chevron, Zespri) delivering strong brand experiences to their customers. Foundational grounding of building brands from scratch, learning agility, the knowledge of human centred design thinking, the application ability to map consumer journeys and build all round customer experiences and the understanding of technology to back it up, to help me succeed in today’s fast transforming digital world. I, personally, have a keen interest in businesses looking to become more sustainable and hope to use my skills there.

Experience

15 yrs

Total Experience

2 yrs 1 mo

Average Tenure

2 yrs 11 mos

Current Experience

Pratham education foundation

Program Management, Lead

Jun 2023 – Present · 2 yrs 11 mos · New Delhi, Delhi, India

Pratham Education Foundation is a not-for-profit entity working to ensure that every child is in school and learning well. Founded in '95, the organisation has been pivotal in helping India understand the challenges in literacy better - through it's Annual Status of Education Report, and come up with innovative solutions to find solutions to those very problems as well. Pratham works in over 25 states and union territories in India, and has a network spanning US, UK, Africa and others as well.
As the head of the Program Management Team, my work entails:
Oversight of all education programs from a funding, project management and operation perspective
Support in fundraising efforts
Leading all donor management, strategic alignment of SDG strategies with Pratham and it's partners
Strategic partnership development to further drive impact to achieve education goals

Project ManagementFundraisingStrategic Partnership Development

Career break

Travel

Sep 2022 – Jun 2023 · 9 mos

Vmly&r

2 roles

Head of Client Engagement

Aug 2021 – Aug 2022 · 1 yr · Singapore

Budget, Revenue Management, Commercial Negotiation
Brand Strategy, 360 Marketing, Multi-market strategies across all businesses at VMLY&R SG
Innovation, Human Centred Design thinking, Digital Transformation, Digital Strategy, CX Design
Team Management, growth and training

Budget ManagementRevenue ManagementBrand StrategyDigital Transformation

Sr. Director, Client Engagement

Jul 2016 – Jul 2021 · 5 yrs · Singapore

Zespri:
Co-Global Business Lead across an integrated WPP team for Zespri kiwi fruit, based out of Singapore.
Caltex Fuels:
Regional Hub Team for Caltex Fuels integrated advertising across all Caltex retail markets in SEA, out of Singapore.
SilkAir:
Lead the SilkAir APAC advertising conceptualization, development, execution and deployment together with the SilkAir head office based out of Singapore
Y&R (now VMLY&R) is a digital-tech, marketing and communications company specializing in advertising, digital and consulting. It is one of the world's largest advertising agencies.

Project ManagementBrand StrategyAdvertising

Phibious

Account Director

Jun 2014 – Jul 2016 · 2 yrs 1 mo · Jakarta Indonesia

Involved in heading key accounts at Phibious that included Coca-Cola, Google and Rumah.com (part of Property Guru). Managed campaigns that extended beyond the traditional media onto activations and digital.
Phibious is a Brand Marketing Group With A Culture Of Innovation that is present HQed in Vietnam with bases in key SEA countries. Indonesia is a leading leg of the Phibious business where they offer the client an 'unfair advantage' in their marketing strategies.

Project ManagementCampaign ManagementBrand Strategy

Mccann worldgroup

Brand Manager

Nov 2012 – Jun 2014 · 1 yr 7 mos · Greater Jakarta Area, Indonesia

A cog in the large happiness factory fondly called as Coca-Cola. Managed the complete sparkling portfolio for Coca-Cola covering 4 full blown campaigns across the year which included a regional campaign for the month of Ramadan.
While sparkling is the heart of the company, their Tea brand - Frestea was equally interesting to work on especially since Indonesia is a tea market.
Helped McCann's Singaporean counterpart MRM to execute and implement local campaigns in Indonesia.
McCann Worldgroup is a global network Agency who aim to help brands play a meaningful role in people's lives. I was part of the Indonesia office during this period of time.

Project ManagementAccount Management

Advertising media consultants

Writer/Publisher

Sep 2010 – Aug 2011 · 11 mos · Thailand

Worked as a copy writer for the travel magazine - LookEast writing feature articles. Also was a designer for the directory of India Thai Chamber of Commerce and the Rotary Club of Bangkok Annual Magazine.

Contract advertising

Account executive trainee

Aug 2009 – May 2010 · 9 mos

Contract Advertising is a full service agency that has built and nurtured some of the biggest pioneering brands in Indian advertising. While here, I worked on Tata Teleservices - a TATA venture, one of Indias largest telecom brands.
Within it, sub-brand teams I was a part of was for Tata Photon (wireline and wireless internet access service) and Value Added Services of Tata Indicom. Creating national advertising for a nation with numerous country-like regions required proactiveness, time-management and dedication. Together we helped launch Photon's internet dongle with TV on the go.