Pallavi Kotyal — Head of Design

With 11+ years of experience, I have evolved and been involved in creating competitive, aesthetically appealing experiences employing different methods to collect data, analyze and arrive at solutions that address end-users, business Sales/Marketing and product expectations. Leading the Design team to define and execute the overall design strategy supporting sales and marketing teams across 65 countries. Oversee daily operations of the Design team to create various materials such as landing pages, ads, newsletters, brochures, and presentations. Contribute to daily projects and requirements, ensuring the team meets business, sales, and marketing needs, not just managing the team. Organize the marketing design function, providing leadership, coaching, and identifying training needs, including workshops to enhance team skills. Conceptualize and implement visual guidelines for projects, balancing the company's style guide with stakeholder requirements to ensure optimized educational or conversion materials. Participate in sales and marketing meetings to contribute creative ideas and support the development and implementation of marketing campaigns. Establish a streamlined design process with defined workflow, milestones, and timelines to ensure the timely delivery of high-quality designs. Serve as a liaison between the design team and other departments, ensuring clear communication and understanding of design requirements. Review all design outputs to ensure they meet company standards and project objectives, providing constructive feedback to the team. Conduct regular performance appraisals, provide feedback, set goals, reward outstanding performance, and support team members' career growth. Stay updated with the latest design trends, encouraging the team to experiment with new ideas and techniques to keep designs fresh and engaging, while ensuring all projects meet business, sales, and marketing needs.

Stackforce AI infers this person is a UI/UX Design expert with extensive experience in marketing and digital asset management.

Location: Bengaluru, Karnataka, India

Experience: 13 yrs 9 mos