Nov 2019 – Dec 2022 · 3 yrs 1 mo · Mumbai Area, India · Remote

• Orchestrated a unified brand voice across UpGrad's MBA portfolio, developing and governing messaging for all course materials, promotional assets, and presentation decks, directly engaging a global learner base of 100K+.
• Amplified organic reach and engagement by authoring 6+ data-driven thought leadership articles annually on MBA subjects, incorporating SEO best practices that increased search-driven traffic by 25%.
• Trained 3,000+ professionals on industry-standard digital marketing and analytics tools including HubSpot, SEMrush, Ahrefs, Canva, and Tableau - bridging the gap between theoretical knowledge and practical, job-ready execution.
• Led the end-to-end launch of two major, time-sensitive program campaigns, managing integrated content calendars and cross-functional teams; resulting campaigns exceeded enrollment targets by 15%.
• Engineered a new strategic campaign funnel in collaboration with senior leadership and sales, focusing on high-value prospects, which directly contributed to a 20% increase in course sales.
• Spearheaded a CRM and tech stack optimization initiative, working with operations and marketing to streamline processes, automate communication flows, and consolidate redundant software, boosting team efficiency by 30%.
• Managed and resolved 10k+ learner queries via Freshdesk, addressing both technical (platform access, tool functionality) and non-technical (course content, deadlines) issues to ensure a seamless learning experience and maintain a 95%+ learner satisfaction rate.
• Pioneered data-driven market entry into Southeast Asia by synthesizing feedback from 5,000+ learners and competitor analysis, shaping the creative brief for a new program that captured $2M in its first-year revenue pipeline.
• Leveraged cohort performance data from 10,000+ users to run A/B tests on course content and marketing, resulting in a 22% increase in learner engagement and a 7% uplift in repeat purchases for targeted modules.

Jul 2019 – Nov 2019 · 4 mos · Gurgaon, Haryana, India

• Scaled User Base Exponentially: Designed and executed a high-velocity launch plan, initiating 34 online campaigns in 4 months that grew the user base from 1,000 to 300,000—a 30,000% increase.
• Drove Product Adoption & Engagement: Developed the product user system and led the rollout of new features, resulting in 100% of users generating content and increasing average mobile app usage frequency from 1x to 4x per day.
• Strategic Brand & Portfolio Management: Defined and communicated the core product value proposition to successfully differentiate Hoi Foods in the market. Managed key enterprise partnerships, including a major sourcing collaboration with Nestlé India.
• Optimized GTM & Sales Operations: Created targeted, segmented mobile marketing plans and communications. Continuously enhanced the in-house CRM for sales and support teams, improving operational efficiency, conversion rates, and customer experience.
• Led Cross-Functional Process Improvement: Improved critical business interfaces by refining the forecast system and the obsolescence process with retailers, enhancing supply chain efficiency.
• Managed Strategic Partnerships: Directed agency partners for website development and App Store Optimization (ASO) to maximize digital presence and user acquisition.

Apr 2018 – Jun 2019 · 1 yr 2 mos · Delhi, India

• Strategic Partnerships & Channel Expansion
• Forged and managed a strategic portfolio network of 37 MNCs and 77 startups across Delhi NCR, establishing Greenox as a premier B2B2C wellness solution and increasing distribution reach by 200%.
• Orchestrated high-impact marketing events and pop-ups, increasing direct-to-consumer brand visibility and acquiring 5,000+ new customers within a 6-month campaign period.
• Digital-First Customer Acquisition & Brand Building
• Spearheaded the launch of the "Greenox Student Wellness" line, targeting young adults through a Meta and LinkedIn strategy that leveraged engaging content and strategic ad timing, driving a 22% lift in brand recall within the target demographic.
• Managed and optimized Performance Marketing campaigns, utilizing A/B testing and audience segmentation to achieve a 4:1 Return on Ad Spend (ROAS) and reduce Cost Per Acquisition (CPA) by 30% below industry benchmarks.
• Data-Driven Campaign & Creative Development
• Directed the creation of high-converting ad creatives and copy, implementing a rigorous testing framework that increased campaign engagement rates by 40% and conversion rates by 15%.
• Transformed sales and customer data into compelling visual narratives (charts, infographics) and point-of-sale materials, which contributed to a 10% increase in in-store sales for retail partners.
• Product Marketing
• Led cross-functional project teams using Work Breakdown Structure (WBS) and Gantt charts, improving campaign launch velocity by 25% and ensuring the on-time, on-budget execution of 15+ promotional initiatives.
• Partnered with product and sales teams to deliver creative solutions aligned with brand standards, leveraging AI-powered tools for market analysis and content ideation to enhance strategic agility.

Nov 2017 – Mar 2018 · 4 mos · Delhi, India

• Strategic Brand Repositioning: Engineered a pivotal brand transformation, successfully shifting Greenox's identity from a standard food & beverage startup to a premium, "green and healthy" lifestyle brand. This new positioning directly addressed evolving consumer needs and increased unaided brand awareness by 15% within the target demographic.
• High-Velocity Product Marketing & Campaign Management: Led the end-to-end marketing strategy for a portfolio of 30+ SKUs, developing and launching 100+ brand advertisements across digital and print channels. These campaigns generated over 150 million engagements and directly drove 10,000+ new consumer subscriptions, achieving a Cost Per Acquisition (CPA) 25% below the industry average for DTC meal kits.
• Data-Driven Market Intelligence: Conducted comprehensive market research and analyzed consumer behavior data (web traffic, search rankings) to identify and capitalize on new growth opportunities, contributing to a 10% increase in market share for the healthy snacking category.
• Cross-Functional Campaign Execution: Collaborated with social media, design, and content teams to generate a full suite of digital and print advertising materials. Contributed to the organization of promotional events, ensuring a consistent and compelling brand experience that boosted in-event sales by 20%.

May 2017 – Oct 2017 · 5 mos · Gurgaon, Haryana, India

• Streamlined Content Operations: Managed a pipeline of 50+ concurrent digital content projects for educational institutions. Implemented process automation that reduced average project turnaround time by 25% and increased team capacity by 15%.
• Guaranteed Project Delivery & SLAs: Coordinated resource allocation for a team of 10+ specialists, ensuring 98% on-time delivery across all projects and maintaining a 100% SLA compliance rate for key institutional clients.
• Drove Data-Driven Decision Making: Developed executive dashboards and reporting that provided senior leadership with real-time visibility, reducing time spent on status updates by 5 hours per week and improving project forecasting accuracy.
• Integrated Technology Ecosystem: Engineered the integration of HubSpot, Salesforce, and Blackboard, creating a unified tech stack that reduced manual data entry by 20 hours/week and improved lead-to-support handoff time by 30%.
• Led Agile Product Development: Led cross-functional SCRUM teams across 5+ digital learning initiatives, consistently delivering sprints with 95%+ completion rates and accelerating product launch cycles by 15%.
• Optimized User Experience & Conversion: Spearheaded a continuous testing program, running 30+ A/B and multivariate tests per quarter that increased key user conversion rates by 12% and improved overall user engagement metrics.

May 2016 – Jul 2016 · 2 mos · Kashipur Area, India

• Worked in International Communication and Logistics Division.
• Working as the point of interface between the importing companies and JPI .
• Maintaining exclusive portfolios of companies and sending out relevant communication to them, specifically around export duty challenge .
• Identifying the high and low performing partners and supporting them suitably; by enabling marketing and technical solutions
• Working in close liaison with the internal teams like marketing, operations, finance and technology for smooth processing

Dec 2014 – Jan 2015 · 1 mo

• Research and submit synopsis draft of case
• Refer to pre - existing cases
• Report on number of cases solved by division per day

Jun 2013 – Jul 2013 · 1 mo · Haryana

• Identify business opportunities by identifying prospects and evaluating their position in the industry
• Research and analyse sales options
• Digital Marketing opportunity to promote brand among youth.
• Research and recommend new opportunities for recommending profit and service improvements
• Identify product improvements or new products by remaining current on industry trends, market activities, and competitors