Dec 2021 – Dec 2022 · 1 yr · Tampa, Florida, United States

• Co-founded JUNKIE, the first-ever livestream auction platform for NFTs.
• Accomplishments and responsibilities:
• Led fundraising efforts (outreach, decks, pitch meetings) and raised $425,000 from VC firms and accelerators
• Designed live bidding UX that drives an average 185% ROI on NFTs sold (compared to other marketplaces)
• Hired and managed a team of 2 marketing coordinators on content, social media, and community engagement
• Planned and executed successful beta product launch and broader go-to-market strategy
• Launched and iterated on acquisition campaigns including social media ads, NFT airdrops, paid referrals, and more to achieve CPA as low as $3/user

Sep 2020 – Dec 2021 · 1 yr 3 mos · Tampa, Florida, United States

• Co-founded Conifer, a livestreaming SaaS for content creators.
• Accomplishments and responsibilities:
• Grew waitlist to 700+ creators using web scraping, personalized landing pages, social media ads, & cold email
• Built onboarding flow with in-app cues and triggered emails, resulting in 2.6x increase in key activation metric
• Conducted A/B tests on cold email outreach, increasing open rate by 1.75x, CTR by 2x and signup rate by 4x
• Launched one of the first-ever accelerator programs for content creators, used to onboarded 50+ creators
• Published guides and provided direct coaching that helped creators with 300k-1M followers run livestreams
• Led CRO project resulting in a 4x increase in conversion rate on content creator sales page (1.5% to 7%)

Jul 2019 – Feb 2021 · 1 yr 7 mos · Tampa/St. Petersburg, Florida Area

• Accomplishments and responsibilities:
• Managed 35 clients as main point of contact, totaling $3M/year in marketing spend (PPC, SEO, social media)
• Corresponded between clients and agency’s SEO, PPC and social media departments on lead gen strategies
• Generated analytics and led monthly reporting calls with clients to review marketing funnel performance
• Collaborated with design and development teams on new website builds and updates to existing sites
• Upsold clients on services like website builds for $5,000+ each, testimonial management software, and more

Aug 2018 – Jul 2019 · 11 mos · Roswell, Georgia

• Accomplishments and responsibilities:
• Led strategy meetings with our executive director and explorative interviews with key stakeholders, to inform priorities for rebrand
• Executed rebrand, including establishing a new visual identity, brand tone, and messaging hierarchy
• Conducted website redesign, and optimized on a regular basis
• Drove ongoing marketing: social media, email, event marketing

May 2017 – Jul 2018 · 1 yr 2 mos · Roswell, Georgia, United States

• Accomplishments and responsibilities:
• Worked directly with president and account executives on account service, creative strategy and pitching
• Managed several accounts as main point of contact in healthcare and education
• Facilitated communications between clients and creative department on new campaigns for digital and print

May 2013 – Jul 2013 · 2 mos

• Accomplishments and responsibilities:
• Researched attendees for a professional development conference
• Supervised the assembly of hundreds of product kits
• Traveled with the sales team to stage internal training seminars