Dec 2023 – Nov 2025 · 1 yr 11 mos · New Delhi · On-site

• Head one of the biggest showcase liquor markets in India, Haryana, for Bira91 business portfolio of Beer and beyond Beer categories.
• Manage a diverse team of 25 Sales and trade marketing professionals (9 direct and 16 indirect reportees). Overlook direct ownership of Territorial P&L (Responsible till Sales Contribution).
• Responsible for running & expanding sales for all the channels (Off-Premise - L1/L2) and (On-Premise - HCR (Hotels Cafes Restaurants)).
• Lead execution of Trade Marketing plans, branding activations and build strong contractual partnerships across key liquor accounts.
• Leading execution of Key Account Contracts, forge Trade Visibility partnerships, run Trade Marketing plans and branding activations for focus/new launch products.

Mar 2022 – Dec 2023 · 1 yr 9 mos

• Managed a team of 15 BD Executives; responsible for primary & tertiary sales, new product launches, BTL activations & administered Fevicol's Champion Club loyalty program in Western UP and Uttarakhand
• Launched retail visibility initiatives for market share gain & user engagement by conducting 170+ Contractor Relationship Meets annually
• Conceptualized BTL campaigns: #Farak_Saaf_Hai & Operation Bejodh in UP leading to share gain of 5-8% in 5 towns in 1 year
• Boosted premiumization by 7% by spearheading, Operation Bejodh, focused on adoption of FEVICOL High Value products

Aug 2020 – Mar 2022 · 1 yr 7 mos

• Managed a team of 11 Territory Sales Incharge; responsible for primary & secondary sales in Bangalore (SE) cluster across 18 distributors
• Delivered 27% growth (overall volumes) over LY, including 17% growth in core products & 32% Value growth with FY22 Turnover of 120 Cr
• Executed 360-degree Go-To-Market Strategies focused on sales growth, demand and lead generation of key strategic products
• Fostered width & depth improvement with 155% value growth of New Gen Products & 50% value growth for Flanking brands

Aug 2020 – Apr 2021 · 8 mos

• - Won "Best Performing TSI in the Zone" award during my TSI stint in New Delhi

Apr 2019 – May 2019 · 1 mo · Mumbai, Maharashtra, India

• Received a PPO (Pre Placement Offer)
• Managed a team of 25 TSIs & performed market sizing for two new product segments in New Delhi
• Interviewed competitor distributors & dealers to gather insights on price and scheme benchmarking
• Identified key user touchpoints to devise an engagement strategy for approaching target customers

Jan 2019 – Feb 2019 · 1 mo · New Delhi Area, India

• Conceptualized and designed Center Profile to sensitise prospective donors
• Created socio-economic student profiles and tweaked mobilization drives to improve admission numbers

Jul 2018 – Apr 2019 · 9 mos · Mumbai, Maharashtra, India

• Prospected companies for ConQuest, a disguised market initiative, NMIMS
• Conceptualized and organized intra and inter college marketing and sales events like PitchFork 2018

Jun 2017 – May 2018 · 11 mos · Gurgaon, India · On-site

• Conducted Information Technology (IT) Act compliance assessment of a leading car manufacturer in India and identified gaps covering applicable regulatory requirements. Designed policies, processes, and a continuous improvement methodology followed by a post-implementation review.
• Performed IT General Controls (ITGC) Testing around IT processes : Change Management, User Access Management and Other IT Operations, as part of a statutory audit, for multiple in-house applications and standard ERPs including SAP. Audited financially significant processes to ensure that related controls are adequately designed and are operating effectively.
• Performed IT application controls testing around different business process SCOTs including procure to pay, order to cash, inventory management, fixed asset & depreciation and the like.