Sep 2023 – Jan 2024 · 4 mos · Kolkata, West Bengal, India · On-site

• Spearheaded the identification of market gaps and opportunities, leading to the successful development and launch of E-Moped & E-Scooter within a specified timeframe.
• Collaborated with cross-functional teams, including R&D, sales, and finance, to ensure seamless integration of new products into the existing portfolio and successfully implemented marketing campaigns to generate sales.
• Conducted comprehensive market research to understand customer needs, preferences, and trends, shaping product features and positioning strategies.
• Developed and executed go-to-market strategies for new products, resulting in an increase in initial sales and market share.
• Oversaw the creation of marketing collateral, including product presentations, brochures, and online content, to effectively communicate product value propositions.
• Managed product life cycles, initiating product updates and modifications based on market feedback and evolving industry trends.
• Led initiatives to strategically position the brand within the OEM automotive sector, resulting in heightened brand recognition and market presence.
• Coordinated participation in industry events, trade shows, and conferences, establishing the brand as a key player in the OEM automotive space.
• Demonstrated leadership by mentoring marketing teams, fostering innovation, and contributing to the overall success of the organization in the OEM automotive sector.
• Played a pivotal role in rebranding efforts, contributing to a positive shift in brand perception.

Apr 2022 – Aug 2023 · 1 yr 4 mos · Kolkata, West Bengal, India · On-site

• Client assistance through branding, advertising, and marketing to increase sales revenue and build brand value.
• Implementing cross-channel marketing and advertising campaigns, planning and launching marketing events for e-mobility dealers.
• Responsible for handling ATL and BTL activations for B2I and B2B clients, and carrying out marketing campaigns from planning to optimization and generating volume.
• Effectively developed marketing tactics and managed marketing relationships with PR teams, agencies, and vendors to seamlessly improve the dealer performance for the East market & Pan India dealerships.
• Achieved marketing stock inventory integration into Connect ERP, its planning, initiation, and implementation for the same to manage the volume of marketing collaterals.
• Successfully reduced marketing expenditure in the second quarter through skillful vendor management and negotiation.
• Accomplished social media campaign management, and executed omnichannel solutions through multiple social listening tools.
• Identifying, developing, and maintaining professional relationships with key investment contacts in medium/large corporations to establish an effective network.
• Working closely with the institutional leadership team to ensure that there is a process for working on sales opportunities from new and existing clients.
• Contribution towards developing the institutional sales strategy and implementing them in achieving sales targets within the timescales set.

Jul 2017 – Mar 2022 · 4 yrs 8 mos · Kolkata, West Bengal, India · On-site

• Business development through channel sales handling distributors, retailers, wholesalers & doctors.
• Managing & maintaining healthy relationships with key accounts both existing & newly acquired customers.
• Responsible for developing business strategies, increasing brand visibility through visual merchandising & point of sale merchandising, product positioning, and customer retention, along with selling & negotiating products with customers for West Bengal, Karnataka, Tamil Nadu & Punjab markets.
• Successfully promoted & executed marketing activities, driving growth and raising brand awareness, launching new products & overseeing the BTL activation & its growth & development for the same.
• Managing & prioritizing both product & customer requirements while maintaining customer retention, and achieving customer satisfaction through business plans for maximum product outflow & revenues.
• Coordinating with cross-functional teams to maintain business commitments, TAT & carrying out the objective.

Jan 2017 – Mar 2017 · 2 mos · Kolkata, West Bengal, India · On-site

• Gained extensive experience working primarily with the Analysis of the Sales Operation Process of Emami Agrotech Products.
• My responsibilities included assisting with the Contract Administration Process.
• Understanding of the operations related to the B2B model.
• Sales coordination with the ground operations team.
• Hands-on experience with SAP - SD Model for Emami Agrotech Products.