Parul Goyal — Product Manager

I am a MarTech Architect, Marketing Automation Specialist, and Full-Stack Developer with 9 years of experience helping global organizations optimize their marketing operations, CRM ecosystems, and web applications. My expertise lies at the intersection of marketing technology and software engineering, enabling me to design and deliver scalable, data-driven solutions that align seamlessly with business objectives. I specialize in Marketo, HubSpot, native integration with Salesforce and MS Dynamics, Adobe Experience Platform (AEP), and Adobe Journey Optimizer B2B (AJO B2B). Over the years, I have led multiple end-to-end marketing automation implementations and complex integrations. From campaign execution, lead scoring, and multilingual preference center development to CRM integrations and API-based workflows, I have consistently enabled marketing teams to improve engagement, streamline operations, and achieve measurable ROI. My portfolio includes work for global brands such as Freshworks, Brunswick, Bayer Crop Science, and Alteryx, where I delivered advanced automation workflows, Salesforce/MS Dynamics integrations, WhatsApp/SMS communication channels, multilingual forms, middleware-driven backup systems, and custom plugins. These experiences strengthened my ability to align marketing platforms with broader customer experience strategies. As a Marketo Certified Expert (MCE) and Adobe Certified Professional – Marketo Engage, I bring recognized credentials to back my hands-on expertise. Additionally, I hold certifications in HubSpot and ServiceNow, further broadening my ability to integrate diverse platforms into a cohesive marketing technology ecosystem. Beyond marketing automation, I am a skilled full-stack developer, proficient in HTML, CSS, JavaScript, Angular, NodeJS, PHP, and Velocity scripting, supported by strong database knowledge (MySQL, MongoDB). This technical foundation allows me to build custom APIs, middleware connectors, and reporting dashboards that extend platform capabilities. Recognized with awards like “Grazittian of the Month” and “Team Player of the Year,” I value collaboration, innovation, and results. My mission is to help organizations leverage Marketo, AEP, AJO B2B, and integrated CRM ecosystems for smarter marketing, stronger customer engagement, and sustainable business growth.

Stackforce AI infers this person is a MarTech Architect with expertise in marketing automation and software engineering.

Location: Panchkula, India

Experience: 9 yrs