Jimmy S.

Business Development Executive

Fairfax, Virginia, United States15 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven MarTech leader with extensive experience.
Expert in strategic marketing technology implementations.
Strong background in data-driven marketing solutions.

Stackforce AI infers this person is a MarTech expert specializing in marketing automation and data integration.

Contact

Skills

Core Skills

Marketing TechnologyStrategic ImplementationMarketing AutomationIntegration ManagementCampaign ManagementData AnalysisEmail MarketingCampaign OptimizationDemand GenerationMarketing Strategy

Other Skills

CDP integrationsstrategic MAP implementationsadvanced personalization enablementAdobe Experience PlatformMarketo EngageCRMAdobe Journey OrchestrationAdobe Journey OptimizerCDPjourney orchestrationautomation toolsintegration projectsdata availabilitycampaign analysisROI reporting

About

Hi! I'm a MarTech leader with a diverse background ranging from global enterprises to non-profits. I focus on innovation and strategic implementations to maximize the marketing organization's performance and, by extension, MROI. Marketo Certified Expert (MCE) Specialties: CDP integrations, strategic MAP implementations, advanced personalization enablement, Adobe Experience Platform, Marketo Engage, CRM, Adobe Journey Orchestration, Adobe Journey Optimizer

Experience

15 yrs 9 mos

Total Experience

1 yr 11 mos

Average Tenure

6 yrs 1 mo

Current Experience

Verizon business

2 roles

Senior Manager - Marketing Technology

Promoted

Jun 2025 – Present · 11 mos · Ashburn, Virginia, United States

Led enablement initiatives across the tech stack to include new technologies and AI functionality
Provided governance and oversight for platform development and integrations for various systems, including marketing automation, journey orchestration, data warehouses, and more.
Mapped and prioritized platform enhancements and operations against stakeholder needs
Collaborated with leading vendors on robust tech evaluations to enhance personalization capabilities, serve strategic initiatives, and enable GTM strategies
Collaborated and guided MarTech organization through tech transitions in multiple platforms to align with business strategies, and compliance and regulatory standards

CDP integrationsstrategic MAP implementationsadvanced personalization enablementAdobe Experience PlatformMarketo EngageCRM+4

Principal Engineer - Marketing Automation

Apr 2020 – Jun 2025 · 5 yrs 2 mos · Ashburn, Virginia, United States

Collaborated with leading vendors to drive internal adoption for tools such CDP, journey orchestration, and automation tools while providing guidance on roadmap features/enhancements.
Planned and managed integration projects for internal and external systems connecting to the CDP/MAP.
Managed and coordinated direct reports and internal stakeholders to ensure proper resourcing/prioritization and goal/expectation alignment for enablement and enhancement projects.
Led innovation in platform user enablement. Developed and delivered foundational tools and practices for enhanced personalization. This includes on-platform email communications, and cross-system data provision including (but not limited to) CRM, CDP, Data Warehouses, and BI tools.
Maintained partnerships with legal and information security teams to ensure compliant operations and adherence to global privacy standards.
Coordinated with business intelligence orgs to ensure data availability/transmission to support campaign analysis, ROI reporting, and other analytics functions.

CDPjourney orchestrationautomation toolsintegration projectsdata availabilitycampaign analysis+3

The american institute of architects (aia)

Global Innovation Marketing & Education Ops Manager

Jan 2019 – Apr 2020 · 1 yr 3 mos · Washington DC-Baltimore Area

Bootstrapped processes and campaign management with lean toolset.
Developed new personalization opportunities enabling dynamic content delivery
Augmented data warehousing through custom object development
Performed historical lead gen analysis and attribution reporting

campaign managementpersonalization opportunitiesdata warehousinglead gen analysisattribution reportingCampaign Management+1

Edelman financial services

Email Marketing Manager

Aug 2017 – Nov 2018 · 1 yr 3 mos · United States

Rehabilitated Marketo automation platform to unwind inefficiencies
Implemented new best practices for campaign execution and the elimination of redundancies
Created new scoring models for advanced database segmentation and dynamic content delivery
Executed migration project to move existing webinar content into the Marketo ecosystem
Created standard practices, naming conventions, and asset hierarchies

Marketo automation platformcampaign executiondatabase segmentationdynamic content deliverymigration projectEmail Marketing+1

Infinityqs international

Marketing Manager - Demand Generation

Aug 2016 – Aug 2017 · 1 yr · United States

Conceptualized and planned new demand generation activities
Steered company migration from Eloqua to Marketo, handling implementation and integration
Redefined SQL and MQL criteria, streamlining communication between sales and marketing
Planned advertising calendar and purchased space to support overall marketing strategy
Guided content direction, and implemented strategies/guidelines, for nurturing programs

demand generation activitiesEloquaMarketoadvertising calendarnurturing programsDemand Generation+1