Ajay Sarpal ☁

CEO

Bengaluru, Karnataka, India19 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 7x Marketo Champion and 2020 Champion of the Year
  • Expert in Marketing Automation and Attribution Modeling
  • Founder of a successful Martech consulting practice
Stackforce AI infers this person is a MarTech expert with a strong focus on marketing automation and analytics.

Contact

LinkedIn

Skills

Core Skills

Marketing AutomationAttribution Modeling

Other Skills

Adobe Marketo EngageAnalyticsAudience SegmentationBehavioral TargetingBusiness DevelopmentBusiness developmentCRMCRM IntegrationCampaign ManagementCampaign Performance AnalysisCompetitive IntelligenceCustomer Relationship Management (CRM)CventData AnalysisData-driven Marketing

About

► Marketo - 2020 Champion of the Year | 7x Marketo Champion (2019, 2020, 2021, 2022, 2023, 2024 & 2025) | Fearless 50 Marketer | MCSA (Adobe Certified Master - Marketo Engage Architect) | 7x Marketo Certified Expert | 6x SME (2x Adobe Subject Matter Expert - Adobe Marketo Engage Architect Certified Master & 2x Adobe Subject Matter Expert - Marketo Engage Business Practitioner) | Adobe Community Advisor ► Salesforce Certified Administrator | Salesforce Certified Sales Cloud Consultant | Salesforce Certified Platform App Builder | Salesforce Certified AI Associate ► Certified Net Promoter® Associate by Satmetrix ► 9 Advanced Specialization on Marketing Automation • Email Deliverability Specialist • Analytics Attribution Specialist • Analytics & Reporting Specialist • Account-Based Marketing (ABM) Specialist • Web Personalization Specialist • Social Marketing Specialist • Nurture and Engagement Specialist • Programs and Campaigns Specialist • Events and Webinars Specialist ► Marketing Automation Implementation Manager ► Marketing Revenue Attribution: Bizible, Marketo's Revenue Cycle Analytics (RCA) • First Touch Attribution • Lead Conversion Touch Attribution • Last Touch (Opportunity Creation Touch) Attribution • U-Shaped (Position-Based) Attribution • W-Shaped Attribution • Full-Path (Z-Shaped) Attribution • Custom or Algorithmic Attribution ► Global Campaigns & Marketing DB Administrator ► 23 years of experience ►► Skills: • Marketing Automation Implementation and Admin User – Marketo, Manticore, and IBM Unica • eMail Campaigns Management / Campaign Reporting / Marketing Database / Audience Segmentation / ROI Tracking / Lead Scoring / Leads Nurturing / Website Visitor Tracking • Manage & Publish Global Marketing Calendar

Experience

Marketo, an adobe company

Leader - Virtual Marketo Measure (Bizible) User Group (VBUG)

Jul 2019 – Present · 6 yrs 8 mos

Unicorn martech dba ajay sarpal

Founder and CEO

Mar 2019 – Present · 7 yrs · Bangalore Urban, Karnataka, India

  • I’m Adobe’s 6x SME, 7x Adobe Marketo Engage Champion, 2020 Adobe Marketo Engage Champion of the Year, 2019 Fearless 50 Marketo, Adobe Community Advisor, Co-Leader of Virtual Bizible User Group, MCSA, 7 times Marketo Certified Expert, Marketo Certified Associate, Salesforce Certified Admin, AI Associate, Sales Cloud Consultant and App Builder. With my 9 advanced specializations on Marketing Automation, I’m ambidextrous in fixing broken Martech processes and bringing transparency/accountability on multi-channel Marketing revenue influence reports by leveraging Bizible with the right attribution model. In addition to this, I’m Net Promoter Score (NPS) Certified Associate from Satmatrix. Privileged to be a part of Adobe Marketo Engage Certification team and helped in building Marketo Certified Associate, Adobe Certified Expert-Marketo Engage Business Practitioner, and Adobe Certified Master - Adobe Marketo Engage Architect exams. With 22 years of professional experience, I’m successfully running my consulting practice. My firm is the Bronze level partner of Adobe. I’m assisting my clients in accelerating the demand generation, ROI tracking and help them finding out which Marketing campaign is impacting top, bottom and middle of the Sales Funnel. Also, I help Marketing team to get valuable, actionable insights with the help of advanced attribution model using Bizible.
  • Visit our website: www.unicornmartech.com
Marketing AutomationAdobe Marketo EngageAttribution ModelingDemand GenerationROI Tracking

Aryaka networks

2 roles

Director of Marketing Operations and Technology

Promoted

Jul 2017 – Mar 2019 · 1 yr 8 mos

Sr. Marketo and Marketing Technology Manager

Apr 2016 – Jul 2017 · 1 yr 3 mos

Ims health

3 roles

Manager - Marketing

Promoted

Apr 2015 – Apr 2016 · 1 yr

Junior Manager - Marketing

Oct 2010 – Mar 2015 · 4 yrs 5 mos

  • Cegedim Relationship Management

Asst. Manager – Marketing (Campaign Management)

Dec 2007 – Jun 2010 · 2 yrs 6 mos · Bengaluru Area, India

  • Cegedim Relationship Management

Perot systems tsi (now acquired by dell)

Sales Operations & Campaign Management

Apr 2007 – Dec 2007 · 8 mos · Noida Area, India

Deloitte

Sr. Analyst Client & Market

May 2006 – Apr 2007 · 11 mos · Hyderabad Area, India

Education

Delhi University

Bachelor of Commerce - BCom

Jan 1998 – Jan 2001

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