Parveen Khurana — CEO

A passionate leader, learning and perfecting the art of sales negotiations. Head of Sales and Marketing with a building materials company, having over 30+ years of experience delivering sales & marketing goals aligned to organizational strategy, with a "roll up your sleeves and get it done" leadership style that is people-centric and marked by a high level of energy. Equally adept at handling Channel Sales, Institutional Sales, and Key Accounts Management. Gained professional maturity while performing for globally diversified groups and high market share organizations in high-growth, business consolidation, merger, and integration environments, within the Building Materials and FMCG sectors. Served major Spanish and Indian business conglomerates as Director – Sales and Marketing and Business Development, with expertise in developing the team. Awarded the Chairman’s Award for strategic and operational excellence on the sales front. Adept at evaluating business drivers, organization design, and commercial value chains, and aligning human capital needs and nerve to derive optimum performance with a talent development focus. Partnered and delivered organization-wide interventions/projects around: • Strategic Analysis & Planning • Performance Management • Product Life Cycle • Capability Building & Skill Development • Contracts, Budgeting, and Vendor Development • Talent Engagement & Organization Integration • Project Management • SOP & SLA Standardization Competencies: Adept at "Structuring the Unstructured," strong business and commercial acumen, sharp negotiator, innovative and proactive problem-solving attitude, with presentation and communication excellence. Managed the Sales and Business Development function for a ₹16,000 Cr Spanish company as Director – Sales and Marketing. Educational Background: B.Tech. (R.E.C. Calicut), M.B.A. (Marketing) – Gold Medalist

Stackforce AI infers this person is a Sales and Marketing leader in the Building Materials and FMCG sectors.

Location: Gurgaon, Haryana, India

Experience: 32 yrs 1 mo

Career Highlights

Over 30 years of sales and marketing leadership experience.
Proven track record in driving brand growth and sales volume.
Awarded for strategic and operational excellence in sales.

Work Experience

Jindal (India) Limited

President - Sales & Marketing (1 yr 3 mos)

Astral Limited

Chief Business Officer (11 mos)

Roca India (RBPPL)

Director of Sales & Marketing and Business Development (2 yrs 2 mos)

Vice President - Sales & Marketing (4 yrs)

National Sales Manager (4 yrs 3 mos)

APL Apollo Tubes Ltd.

Associate Vice President (Sales & Marketing) (7 mos)

Orient Bell

National Sales Manager (3 yrs 3 mos)

Cera Sanitaryware Ltd.

General Manager - Sales (1 yr 11 mos)

Hindware Limited

Assistant General Manager (2 yrs 8 mos)

Senior Manager Sales (1 yr)

Regional Sales Manager (4 yrs 5 mos)

Shalimar Paints

Branch Manager (2 yrs)

Parryware Roca PrivateLimited

Senior Executive (2 yrs)

Executive (1 yr)

Somany Ceramics Ltd

Terrritory manager (2 yrs 4 mos)

Education

M.B.A. at I.M,S.A.R. M.D.U. Rohtak

B.Tech at R.E.C. Calicut ( NIT )

Parveen Khurana

CEO

Gurgaon, Haryana, India32 yrs 1 mo experience

Highly Stable

Key Highlights

Over 30 years of sales and marketing leadership experience.
Proven track record in driving brand growth and sales volume.
Awarded for strategic and operational excellence in sales.

Stackforce AI infers this person is a Sales and Marketing leader in the Building Materials and FMCG sectors.

Contact

Skills

Other Skills

Key Account ManagementBusiness DevelopmentTeam ManagementProduct DevelopmentSalesCRMNegotiationManagementSales ManagementStrategyNew Business DevelopmentSales OperationsBrand ManagementTeam BuildingBusiness Strategy

About

Experience

32 yrs 1 mo

Total Experience

3 yrs 6 mos

Average Tenure

1 yr 3 mos

Current Experience

Jindal (india) limited

President - Sales & Marketing

Feb 2025 – Present · 1 yr 3 mos

Managing sales and marketing for leading brand of colour coated roofing sheets by Jindal (India) Ltd - turnover of ₹7000cr.

Astral limited

Chief Business Officer

Mar 2024 – Feb 2025 · 11 mos · Gurugram, Haryana, India · On-site

Roca india (rbppl)

3 roles

Director of Sales & Marketing and Business Development

Promoted

Jan 2022 – Mar 2024 · 2 yrs 2 mos

Led a portfolio that spans Channel Sales, Institutional Sales, Brand Management, Product Management, and Marketing.
Lead a high-impact team of 330+ energetic, performance-driven professionals, empowered by a robust network of 9500+ active channel partners across India.
Driving brand growth at 2X the rate of the industry, resulting into 2X the sales volume in 5 years
Recognized with the prestigious Top Rankers Management Club Award for exceptional leadership and strategic excellence.

Vice President - Sales & Marketing

Promoted

Jan 2018 – Jan 2022 · 4 yrs

Passionately driving India’s No. 1 Premium Bathroom Solutions Brand — holding leadership for over 67 years.
Growth Hacker at heart — accelerating brand growth at 2x the industry pace, with a sharp focus on execution, innovation, and market leadership.

National Sales Manager

Oct 2013 – Jan 2018 · 4 yrs 3 mos

Handled Institutional Sales and Business Development verticals for the brands Roca and Parryware – the world's No. 1 bathroom solutions provider, currently holding the No. 1 position in the Indian market as well.

Apl apollo tubes ltd.

Associate Vice President (Sales & Marketing)

Feb 2013 – Sep 2013 · 7 mos · NEW DELHI

Owned and drove sales targets worth ₹2,300 Cr., leading one of the fastest-growing companies in the industry, with a strong operational presence across 5 major plants.
In this role, I was responsible for:
Key Accounts Management
All ATL and BTL activities for brand promotion
OEM Sales and Institutional Sales
Sales Force Management, ensuring high performance and alignment with business objectives

Orient bell

National Sales Manager

Nov 2009 – Feb 2013 · 3 yrs 3 mos · New Delhi Area, India

Sales and Business Development Leader | PAN India Role
Led and managed Sales and Business Development initiatives, driving growth across multiple sectors. Responsible for overseeing Institutional Sales, Sales Force Training, and Motivation, ensuring high levels of performance and engagement.
Key responsibilities included:
Product Outsourcing and managing New Product Development
New Product Launches and effective product placement
Key Accounts Management, ensuring strong, lasting relationships with major clients
Inventory Management, optimizing stock levels to meet demand
Executed BTL activities for product promotions, driving brand visibility and customer engagement

Cera sanitaryware ltd.

General Manager - Sales

Dec 2007 – Nov 2009 · 1 yr 11 mos

Sales and Marketing, Key Account Management, Institutional Business Development, and Product Outsourcing.

Hindware limited

3 roles

Assistant General Manager

Promoted

Apr 2005 – Dec 2007 · 2 yrs 8 mos

Senior Manager Sales

Apr 2004 – Apr 2005 · 1 yr

Regional Sales Manager

Nov 1999 – Apr 2004 · 4 yrs 5 mos

Shalimar paints

Branch Manager

Jan 1997 – Jan 1999 · 2 yrs

Sales and Collection, Team Building and Subordinate Development, Managing Branch as Profit Centre Head, New Product Launches and Placement, Key Industrial and OEM Accounts Handling, Inventory Management.