May 2023 – Dec 2023 · 7 mos

• Marketing executive role, leading multiple organizations for Workday including Industry Marketing, Analyst Relations, Global Campaigns, Digital Marketing, Global Media Advertising, Global Events & Experiences, Creative Services, Social Media and Marketing Technology.

Nov 2020 – May 2023 · 2 yrs 6 mos

• Senior executive marketing role overseeing Solution Marketing, Analyst Relations, and the demand generation organizations including Global Campaigns and Field Marketing. Led a cross-organizational, multi-faceted transformation from a product marketing to a solution marketing organization, launched new corporate messaging, and successfully reimagined the demand generation approach to directly align with corporate objectives and sales targets, with a cohesive global marketing strategy. Guided a diverse, global team of over 300 cross-functional staff.

Jan 2018 – Jan 2020 · 2 yrs · Greater Denver Area

• Senior leadership role spearheading the marketing and go-to-market function, including Product Marketing, Global Marketing Programs & Campaigns, Field Marketing (Americas, EMEA, APAC), Partner Marketing, Digital Marketing, Account-Based Marketing, and Campaign Operations departments. Drive strategic marketing planning to create predictable ROI through replicable prospecting programs. Oversee a team of 125 cross-functional, globally dispersed staff.
• ✔ Propelled sales by transforming the Marketing organization to be deeply aligned with Sales. Redesigned marketing-to-sales and sales funnel lead flow processes. Implemented the Telequalification function to more accurately prequalify leads before being forwarded to Sales.
• ✔ Skyrocketed marketing lead development by 90% YOY and improved the quality of leads provided to Sales, despite a budget reduction and implementation of stricter lead qualification parameters.
• ✔ Established marketing as a quantifiable investment, creating measurable business outcomes. Implemented Predictive Demand Planning to analyze & forecast ROI on marketing investments.
• ✔ Reshaped the marketing program and campaign development strategy from a product-based to an audience-based campaign structure approach. Defined how to take products & solutions to market.
• ✔ Launched Account-Based Marketing (ABM), providing deep research-based marketing to create customized marketing materials specific to each target company.
• ✔ Transformed the Partner Marketing organization and enabled marketing partners (resellers) to easily access Hitachi Vantara’s marketing materials to self-create campaigns to expand reach.
• ✔ Instituted KPIs & metrics for Marketing, reinforcing a data-driven organization. Presented weekly reports on productivity & output to the executive steering committee.
• ✔ Won OUTSTANDING CONTRIBUTION TO THE BUSINESS AWARD, an honor given to just 2 leaders within the entire organization, annually, for exemplary strategic impacts.

Jan 2013 – Jan 2017 · 4 yrs · Greater Denver Area

• Oversaw the Global Demand Marketing organization, driving demand for IHS Markit information solutions on a global scale. Led the solution marketing function across multiple divisions. Provided strategic leadership for marketing, communications, and PR for several divisions. Led strategic market planning, content development, global campaign development, marketing systems & operations, digital marketing (PPC / paid social), strategy for large-scale events, and sales leadership. Directed a team of 60.
• ✔ Served as a trusted advisor to the senior executive leadership team on M&A and other strategic initiatives. Advised business units on cross-sells, upsells, and product penetration. Forecasted GTM costs and other marketing & sales needs related to product investments.
• ✔ Led the 3-year strategic planning across multiple business units.
• ✔ Enabled the eventual sale of the Technology business unit through effective positioning.
• ✔ Increased revenue by 11% through digital marketing initiatives and award-winning campaigns.
• ✔ Delivered an organizational transformation and improved employee satisfaction scores 48% within 1st year as VP.
• ✔ Initiated reinvention into a predictive, results-oriented organization by delivering globally integrated marketing dashboards.
• ✔ Led the strategic shift from a GTM motion structured by individual products to an “outside-in” persona-led approach.
• ✔ Championed the new market planning approach and secured support and alignment of marketing, sales, and business lines.
• ✔ Explored opportunities for new revenue streams by researching and proposing ideas such as e-commerce.
• ✔ Secured a 10X improvement in the quality of the marketing contacts database by implementing QC audits, data verification technology, and improving processes.
• ✔ Achieved a 50%+ reduction in events-related costs by creating KPIs and metrics to assess ROIs.
• ✔ Delivered $20M in annual revenue by leading the event sales team. Set quotas and managed performance.

Jan 2010 – Dec 2012 · 2 yrs 11 mos

• Earned progressive leadership promotions within SAP’s Global Marketing group. Initially spearheaded global campaigns and programs for small & midsize businesses (SMB) and volume marketing. Then, as VP, transformed and oversaw global marketing programs for small, midsize, & large enterprise corporations. Led global campaigns across all SAP product and service lines, including ERP, CRM, HCM, and industry-specific software across diverse industries. Managed $12M budget. Directed a cross-functional high-performance team of 20.
• ✔ Ranked within the top 2% of SAP’s high performers. Designated as a “high-potential” employee.
• ✔ Increased market penetration, specifically of small and midsize companies worldwide, by designing and leading execution of strategies for both direct and indirect (partner) channels.
• ✔ Elevated revenue by analyzing and identifying strategic business opportunities through market research. Selected key industries and segments and designed targeted programs to maximize market response.
• ✔ Pioneered a new GTM model for SAP, from a product-based to a holistic target-audience-based approach.
• ✔ Achieved a 30% reduction in translation costs with same volume of output, and a 29% reduction in time to market. Significantly improved conversion rates.
• ✔ Designed highly recognized integrated marketing programs, including messaging & value-selling content strategy, offer creation, and campaign design & execution across email, newsletters, events, webinars, digital, media buys, telemarketing, 3rd-party blog sites, content syndication, etc.
• ✔ Managed agency relationships and directed field marketing team to execute strategies and deliver measurable results.

Jan 2007 – Jan 2010 · 3 yrs

May 2005 – Jan 2007 · 1 yr 8 mos

Jan 2002 – May 2021 · 19 yrs 4 mos · Greater Denver Area

• Xlingshot (xlingshot.com), a leading Colorado-based managed service provider, has been providing technology solutions to small and midsized businesses across the Front Range for 15+ years, helping customers optimize productivity, improve data security, and implement reliable & scalable solutions.
• ✔ Consulted on business growth, process improvement, and sales & marketing strategies to better serve a diverse client base of for-profit and nonprofit SMBs across the Denver metro and surrounding areas.
• ✔ Unlocked new revenue streams by launching new product & service offerings, including security awareness training, phone service capabilities, expanded cloud-based services (as reseller), and others.
• ✔ Reformulated the pricing model to a customizable per-seat and pay-per-use hybrid model.
• ✔ Overhauled the Marketing function. Updated and redesigned marketing collateral and website.

Jan 2002 – Jan 2005 · 3 yrs · Greater Denver Area

• Overhauled and drove all marketing for the PeopleSoft EnterpriseOne ERP product line. Managed a team of 3.
• ✔ Secured a 212% increase in product line unit sales, by recognizing and pursuing an untapped opportunity to market the expense management solutions within the financial services software ERP product line.
• ✔ Initiated the partner strategy for PeopleSoft EnterpriseOne regulatory compliance product offering.
• ✔ Defined pricing and marketing strategies for new products and launched offerings to market.
• ✔ Performed as lead marketer for the Services product lines, a $650M business for JD Edwards.
• ✔ Among just 5 retained from the JD Edwards marketing teams throughout acquisitions by PeopleSoft (2003) and Oracle (2005), due to reputation for being highly adaptable and a positive influence on culture.

Jan 2000 – Jan 2002 · 2 yrs · Greater Denver Area

• In a product marketing leadership role, created GTM strategies for Qwest’s new product initiatives and led key research projects for innovation. Collaborated with channel partners to create co-marketing programs.
• ✔ Gained a 39% uplift in market awareness in target segments within 5 months of product launch.
• ✔ Achieved strong response rates - 45% for direct mail, 18% for online, and 14% for telemarketing.
• ✔ Earned the prestigious Energizer Award and Contributor of the Quarter Award for stellar performance.

Jan 1999 – Jan 2000 · 1 yr · Greater Denver Area

• Joined Qwest Communications as a Webmaster and earned multiple promotions into technical roles at various Qwest IT business units, including Qwest Internet Solutions, Qwest Apptimum (startup), and Qwest Cyber.Solutions.
• ✔ Helped client companies transform to the cloud.
• ✔ Led IT team to design and build web applications.
• ✔ Directly managed multiple hosted servers.
• ✔ Oversaw project profitability of the professional services team.
• ✔ Enabled the successful sale of Qwest Cyber Solutions through clear value proposition & positioning.