Jul 2022 – Sep 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India

Nov 2020 – Jul 2022 · 1 yr 8 mos · Mumbai, Maharashtra, India

May 2019 – Oct 2020 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Identified a gap in the market and built a service offering around it. It essentially catered around offering a data analysis as a service using an existing SaaS platform of Datorama. It helped bring all digital advertising data on a one-view dashboard to quickly generate insights. While we got interest from a few potential customers abut the offering couldn't fly as most companies were not ready to incur extra cost at the time of pandemic.
• The service offering was based on a single third party product (Datorama by Salesforce) while customers needed a lot of customisations. These customisations required Data Scientists that were hard to come at a justified cost. We realised that the business model would be dependent on a lot of people which wasn't scalable especially during the pandemic when clients weren't so keen to pay and were asking for longer free trial of the service.

Nov 2015 – Apr 2019 · 3 yrs 5 mos · Mumbai Area, India

• Bonzai is a leading creative management platform to design personalized and data-driven brand experiences that drive engagement across devices, in real time.
• Key performance areas:
• Grow business in Southeast Asia and ANZ region
• Develop data-driven creative solutions for brands
• Ensure smooth customer onboarding on the platform
• Ensure customers derive maximum value from the platform
• Define and optimize the customer lifecycle, map the customer journey and develop standardized interventions for each point in the journey.
• Manage end-to-end sales cycle from pitches to onboarding
• Contribute to product development with user insights

Apr 2015 – Nov 2015 · 7 mos · Mumbai Area, India

• Key performance areas:
• Designing digital strategy and defining digital media KPIs
• Collaborate across teams to strategize digital campaigns as part of overall business and brand objectives
• Create strategies across all digital channels like Display, Programmatic, Search, Social, Mobile, Content and integrated solutions

Jan 2012 – Mar 2015 · 3 yrs 2 mos

• Led customer success and sales strategy for mobile ad solutions across the APAC region
• Supported sales teams with marketing collaterals, creative solutions and operational support
• Collaborated with internal teams to continuously deliver innovative solutions for brands like Unilever, Tata Motors, McD, KFC, Garuda Air, Maybank, etc.

Feb 2010 – Dec 2011 · 1 yr 10 mos

• Managed the Audience Measurement System from A to Z i.e. from panel management to client engagement with the support of an excellent team.
• Seamlessly carried previous research experience into online media and adapted it to bring out key insights into consumer behavior by studying their online habits. Banking, travel, e-commerce, automotive, social media are some of the key verticals I worked upon during my stint in Online Audience Research.

Jul 2008 – Jan 2010 · 1 yr 6 mos

Jan 2007 – Jun 2008 · 1 yr 5 mos

• Recommend, design, develop, and apply market research techniques to assess the marketing and communication activities of clients.

Jun 2005 – Dec 2006 · 1 yr 6 mos

• -Liaising with top corporate clients & their advertising agencies for marketing of ad space based on circulation and readership analysis