Payal Agarwal

Co-Founder

Bengaluru, Karnataka, India7 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Go-To-Market strategies for startups.
Proven track record in performance marketing.
Strong leadership in building marketing teams.

Stackforce AI infers this person is a Marketing Consultant with expertise in MarTech and performance marketing strategies.

Contact

Skills

Core Skills

Digital MarketingPerformance Marketing

Other Skills

Go-To-Market strategyInfluencer marketingMarketing automationOnline & Offline campaignsAffiliate network managementConversion optimizationEmail marketingPaid campaignsSEOEmail campaignsContent managementMicrosoft OfficeManagementMicrosoft ExcelMicrosoft Word

About

Experienced Marketing Consultant with a demonstrated history of setting up marketing function at fast-paced startups. I help startups to come with Go-To-Market strategies and making it operational to meet the desired goals at an optimized cost. Hands-on with performance marketing channels like FB, SEM, Quora, Twitter, Tiktok, Yahoo, Youtube, Outbrain and setting Affiliate networks for customer acquisition.

Experience

7 yrs 8 mos

Total Experience

1 yr 1 mo

Average Tenure

4 yrs 2 mos

Current Experience

Orange sugar

Co-Founder

Mar 2022 – Present · 4 yrs 2 mos

We aim to make premium, sustainable, functional, durable, and affordable babywear more
accessible and readily available to moms!

K12 techno services pvt. ltd.

Marketing Consultant

Sep 2020 – Jan 2021 · 4 mos · Bengaluru, Karnataka, India

Kunduz

Marketing Consultant

Jul 2019 – Dec 2019 · 5 mos · Bengaluru Area, India

Responsible for Go-To-Market strategy for the product launch in India
Drive end to end influencer marketing from reaching out to an influencer to conceptualizing
Worked on end to end from strategizing to executing performance marketing channels like FB, SEM, Quora, Youtube, outbrain for customer acquisition
Strategized detailed Marketing automation plan for different customer segments and journeys with separate content pegs to drive personalized marketing through push and in the app notification.

Go-To-Market strategyInfluencer marketingPerformance marketingMarketing automationDigital MarketingPerformance Marketing

Gameskraft technologies private limited

Marketing Consultant

Jan 2019 – Jun 2019 · 5 mos · Bengaluru Area, India

Responsible for Go-To-Market strategy for the new product launch
Put together a marketing team structure that delivers a consistent growth through Online & Offline campaigns, Media management, Social Media & by building influencers, Evangelists & Strategic Alliances
Worked on end to end from strategizing to executing performance marketing channels like FB, SEM, Quora, Twitter, Tiktok, Yahoo, Youtube, outbrain for customer acquisition
Managed partnerships with Hotstar and other affiliate network and websites to increase traffic and product signups
Strategized detailed Marketing automation plan for different customer segment and journey with separate content pegs to drive personalized marketing through Email, SMS, push and in the app notification.
Created Influencer network to build brand trust and increase brand reach.
Managed a monthly budget of 1 CR+

Go-To-Market strategyOnline & Offline campaignsPerformance marketingMarketing automationDigital MarketingPerformance Marketing

Unacademy

Senior Manager (Performance Marketing)

Jan 2018 – Dec 2018 · 11 mos · Bengaluru Area, India

Built performance marketing team & led marketing channels including search engine optimization, search engine marketing, social media marketing, email marketing, retargeting, marketing automation and app installs.
Responsible for setting up and managing the Affiliate network
Implemented conversion optimization testing, tag management, and closed-loop web analytics
Reduced cost-per-lead metrics while increasing overall lead volumes and conversion
Implemented dynamic email campaigns using product affinity data and customer segmentation profiles

Performance marketingAffiliate network managementConversion optimizationEmail marketingDigital MarketingPerformance Marketing

Hiveminds

Marketing Analyst

Jan 2017 – Dec 2017 · 11 mos · India

Responsible for Managing & Accomplishing Marketing Goals for Premium International Brands & leading Startups in India
Hands-on- experience on Planning & Executing Paid Campaigns on Facebook, Google Search & Display, LinkedIn, Twitter
Proficient in various aspects of SEO like Technical, On-Page, Off-Page, etc.
Managed Email Campaigns, Content, Creatives, Landing Pages for various clients
Handled ASO and APP Install campaigns on Android & IOS
Created & Presented detailed Weekly, Monthly MIS & other Performance reports

Paid campaignsSEOEmail campaignsContent managementDigital MarketingPerformance Marketing

Sharp edge learning

Marketing Business Analyst

May 2015 – Nov 2015 · 6 mos · Jaipur Area, India

Handled Client Accounts across Engineering Colleges in Rajasthan & UP
Responsible for Generating Leads & Sending Business Proposals for converting leads into sales
Initiated Digital Marketing for promoting training modules across Facebook and Google Display Network

Birla sun life insurance

Summer Trainee

Apr 2014 – Aug 2014 · 4 mos · Mumbai Area, India

Project – Equity Research in Infrastructure and Cement Sector
Analysed stocks, its industry and its peer group to provide Earning & Valuation Estimates
Allocated funds on selected stocks at the current market price & created a consolidated portfolio
Attended Training Sessions on Portfolio Management, Equity Research & Investment Banking

Ekam foundation

NGO Training

Sep 2013 – Oct 2013 · 1 mo · Mumbai Area, India

Collected data for required medicines & equipment from government accredited hospitals & health post
Raised sum amount of 50K from corporates under their CSR program for EKAM foundation