Peter Hamilton

CEO

Seattle, Washington, United States22 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led TUNE to over $80M in ARR.
  • Built Roku's consumer-facing ad experiences.
  • Active advisor to multiple tech startups.
Stackforce AI infers this person is a MarTech executive with extensive experience in product management and advertising.

Contact

Skills

Core Skills

Product ManagementAdvertisingLeadershipMarketingEntrepreneurshipDigital Marketing

Other Skills

Product strategyGo-to-marketDevelopmentOperationsAd formatsCommerce experiencesTeam managementBusiness strategyProduct developmentCorporate governanceTeam scalingRevenue growthMarket strategyDemand GenerationAffiliate network partnerships

About

Peter is a technology executive as well as an active advisor and investor in tech startups with passionate founders. Today he is the Head of Ad Innovation at Roku, where his teams build all consumer facing ad experiences as well as Roku’s self-serve and managed service ad platforms. As the former CEO of TUNE, he built the company’s path to market, raised $36.4M from Accel Partners and Icon Ventures, led the business to over $80M in ARR, and scaled teams to over 350 people across 9 offices worldwide. He went on to lead TUNE’s two major product lines through two separate acquisitions, one to Branch Metrics in 2018, and the second to Constellation Software in 2020.

Experience

22 yrs 4 mos
Total Experience
4 yrs
Average Tenure
5 yrs
Current Experience

Roku

Head of Ad Innovation (Product and GTM)

May 2021Present · 5 yrs · Seattle, Washington, United States

  • Product strategy, go-to-market, development and operations for native ad formats, content destinations, commerce experiences, performance ads, managed service applications (business automation), and the self-service ad platform (Roku Ads Manager).
Product strategyGo-to-marketDevelopmentOperationsAd formatsCommerce experiences+2

Olive

Advisor

Jul 2020Jul 2024 · 4 yrs

  • Such an exciting team to get to work with. They are solving the very real challenge that organizations have when selecting the software solutions and vendors that will help them be most successful. Not only does Olive streamline the collaborative process, but it builds through the flywheel effect of the more organizations and vendors adopt, the better comparison data everyone has to work with.

Scener

Advisor

Jun 2020Feb 2023 · 2 yrs 8 mos · Seattle, Washington, United States

  • I’m excited to be advising Scener, who has experienced extreme user growth these last few months. Just because we have plenty of content to stream doesn’t mean we want to watch everything alone! Scener makes it easy to watch your favorite shows together and host special streaming events.

Tatango

Board of Directors

May 2020Nov 2025 · 5 yrs 6 mos

  • I am grateful to join this fast growing team as they continue to define the category of SMS Marketing. The grit and determination that Derek and his team shows is remarkable and I have no doubt they are destined for great success.

Kindly human

Board Of Directors

Oct 2019Nov 2024 · 5 yrs 1 mo · Dallas, Texas, United States

  • Kindly, Human connects anyone, anywhere, anytime with someone who is ready to listen. Our anonymous connections are a critical resource for millions of people who need to be heard. We offer empathy, privacy and support at the touch of a button.

Mobile marketing association

Global Board Member

Aug 2015Dec 2018 · 3 yrs 4 mos

  • It was a pleasure to serve on the global board for the MMA. The perspective and relationships I gain are unmatched to any other board experience, and I plan to stay active and connected to the MMA community.

Techstars

2 roles

Mentor

Jan 2015Feb 2024 · 9 yrs 1 mo

  • Techstars is an amazing outlet for me to give back to the startup community. I first became involved as an investor in Seattle Techstars Fund 2015, and I continue to grow more active every year. The graduating classes keep getting better and better, and Techstars helps to fill a much need gap in our community of investing and mentoring truly early stage startups.

Mentor

Jan 2014Feb 2024 · 10 yrs 1 mo

  • I find it incredibly rewarding to work with so many Seattle startups, and Techstars brings in some of the best. It has been so much fun watching the program grow and change over the years, and the entrepreneurs in each class just keep getting better and better!

Tune

CEO and Chairman of the Board

Apr 2011Sep 2020 · 9 yrs 5 mos · Greater Seattle Area

  • Chairman of the board and manager of the executive team, who grew the organization to 350 people across 9 offices worldwide. Established and evolved the company’s mission, values, and corporate rhythm since inception. TUNE was named startup of the year by Geekwire 2013, listed as one of INC 500’s fastest growing companies 4 years in a row, and awarded Top 100 Places to Work by BuiltInSeattle in 2019.
Team managementBusiness strategyProduct developmentCorporate governanceLeadershipProduct Management

Adapp, inc.

Vice President

Feb 2009Apr 2011 · 2 yrs 2 mos

  • Demand Generation
  • Affiliate network partnerships
  • Product Development
  • Marketing: Educating businesses on running Affiliate Programs and using HasOffers to accommodate to track and manage their affiliates. Managing Branding, PR, and Online Marketing
Demand GenerationAffiliate network partnershipsProduct DevelopmentOnline MarketingMarketingProduct Management

Helmetlights.com

Founder

May 2007Nov 2007 · 6 mos

  • Helmetlights.com provides helmet lighting and cameras systems for high speed night riding and racing. We also provide truck and rail lighting systems, headlamps, and bicycle lights.

Marketing and advertising consultant

Self Employed

Apr 2007Feb 2009 · 1 yr 10 mos

Clean air lawn care

Seattle Franchise Owner

Jan 2007Jan 2009 · 2 yrs

  • Clean Air Lawn Care is the nation's premium environmentally friendly lawn service. It is changing the way America Mows the Lawn through low impact lawn service, using electric equipment powered by wind and solar.
  • To find out more, visit www.cleanairlawncare.com

Seattle opera

Baritone: Chorus

Jan 2006Jan 2008 · 2 yrs

PPCSEO ManagementSalesDigital Marketing

Crescendo music awards

Gold and Overall Contest Winner

Jan 2005Jan 2005 · 0 mo

Arteworks seo

Senior Project Manager

Jan 2004Oct 2008 · 4 yrs 9 mos

  • PPC, Performance, SEO Management, Research and Development, Sales
Environmental servicesFranchise managementEntrepreneurship

Conspirare

Singer

Jan 2004Jan 2006 · 2 yrs

Product developmentLighting systemsEntrepreneurship

Education

The University of Texas at Austin

Double Bachelor's Degree

Jan 2000Jan 2005

University of Miami - Salzberg Music Program

Music Performance — Voice and Opera

Jan 2006Present

Abilene High School

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