Pooja Banga

Business Development Executive

Bengaluru, Karnataka, India9 yrs experience

Key Highlights

Experienced in category management across leading e-commerce platforms.
Strong leadership skills demonstrated through team management roles.
Proven track record in developing go-to-market strategies.

Stackforce AI infers this person is a Category Manager with expertise in e-commerce and retail strategy.

Contact

Skills

Other Skills

Microsoft OfficePublic SpeakingResearchMicrosoft ExcelMicrosoft PowerPointManagementMicrosoft WordLeadershipTeam ManagementProject ManagementTeamworkStrategic PlanningBusiness Strategy

About

Post MBA from IIM Ahmedabad, completed a stint of 2 years 5 months at AMUL handling Modern Trade and E-commerce in Delhi NCR. Worked as an Area Sales Manager handling Modern Trade- North India at Britannia for a year, worked as a Category Manager in Electronics at Flipkart for 2 years and currently working as a Category Manager at Amazon.

Experience

9 yrs

Total Experience

1 yr 10 mos

Average Tenure

1 yr 8 mos

Current Experience

Amazon

Category Manager

Sep 2024 – Present · 1 yr 8 mos

Flipkart

Category Manager

Aug 2022 – Sep 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

Britannia industries limited

Area Sales Manager- North India

Sep 2021 – Aug 2022 · 11 mos · Delhi, India

Amul (gcmmf)

Modern Trade Manager

May 2019 – Sep 2021 · 2 yrs 4 mos · Delhi, India

Unibic foods india pvt ltd

Consultancy Project

Sep 2018 – Dec 2018 · 3 mos · India

Go-to-market strategy and market sizing for UNIBIC’s across-country launch into chocolate industry
Developed actionable recommendation on Promotional plan & pricing strategy for the aspiring-premium brand
Detailed chocolate industry analysis & mapping to understand product offerings, pricing strategy & acceptability
Conducted FGDs & 100+ interviews & performed factor analysis, regression analysis, and determined USP

Amul (gcmmf)

Summer Intern

Apr 2018 – May 2018 · 1 mo · Punjab, India

Developed Go-to-marketing strategy & roadmap for Sales & Distribution channel of AMUL products in Punjab.
Analysed marketing strategy & schemes of 40+ brands by FGDs & interviews with factory owners, executives.
Executed an analysis of the expectations of the distributors regarding margin and support from AMUL.
Surveyed 90+ farmers, retailers and distributors, competitors’ sales executive and factory owners from Punjab.

Indian institute of management ahmedabad

2 roles

Coordinator Stargazers, IIMA

Mar 2018 – Mar 2019 · 1 yr

Led the team of 33 members for the academic year 2018-19 to organise all activities related to Stargazers Club, IIMA.
Organised a 2-day trip with a cost of 70,000 to Rann of Kutch for 30 members of IIMA community.
Conducted 5 sky watching sessions in 2018 with a participation of 600+ using a sky watcher Dobsonian telescope.
Released September edition of Newsletter 'Space Maniacs' which had an outreach of 1000+ people on campus.