Oct 2016 – Sep 2019 · 2 yrs 11 mos · Mumbai Area, India

• Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploying successful marketing campaigns and own their implementation from ideation to execution
• Driving brand awareness across various categories and products
• Attending and presenting at trade shows and events on behalf of the business
• Build strategic relationships and partner with key industry players, agencies
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Anchor all business development activities in the defined geography
• To drive usage of Food outlets through proper training, revisit, merchandising & conducting BTL activities
• To increase the market penetration by merchant activation
• Monitor the visibility of our POSM and tracking the competition activities
• Setting the targets for the team & formulating incentive plan
• Executing the trade marketing plan across West Region

Oct 2014 – Sep 2016 · 1 yr 11 mos · Kalina Mumbai

• Handling three important high valuation program for the Channel Incentive Team
• Handling Distributor Incentive Program, Cloud Solution Partner Incentive and Surface Tablet Incentive Program.
• Handling CO-OP Program and under it Planning and monitoring Marketing activities of Partners and approving them on MS Tool
• Liaising with a range of stakeholders including Partners, Counterparts and Agencies for CO-OP Program
• Communicating with the Partners and Helping Partners in planning the spend of COOP funds through marketing activities like Telemarketing, Digital Ads, Lead generation, Customer Events/Trade Shows
• Tracking Partner performance through Monthly and Quarterly reports and presenting it on a monthly basis to the Program Lead and Director.

Jul 2012 – Oct 2014 · 2 yrs 3 mos

• Quarterly plan for POSM material printing as per budget allocated by head of marketing
• Ideate new options, find out new vendors across all categories and checking out data on various vendors
• Before starting with the procurement, get the project approval from Marketing head as per policy guidelines
• Coordinate with vendors to get quotes (3 vendor quote) as per best vendors with respect to Cost, delivery time, quality, idea, new creative and execution
• Finalize vendors after checking sample submitted by vendor and complete execution part
• Allocation of POSM material as per requirement comes from different region
• Check pre-proposal of Channel marketing, whether they are as per HQ guidelines
• Take care of Vendor funding part, whether artworks gone with proper guidelines
• Check post-event proposal of Channel marketing whether activity done properly or not
• Co-ordination with designers for providing artwork to vendor’s
• Have to reserve budget in E-commerce system as per plan made by Head of Marketing
• Quarterly review of reserved budget, whether the budget is completely utilized or not
• Co-ordination with agency to raise invoice and payment clearance

Aug 2009 – Jun 2012 · 2 yrs 10 mos

• Maintaining records of Servicing (Purchase & Sales)
• Maintain details of Fixed Assets
• Circulate Purchase order of Servicing, Execute orders, Maintain data of stock in Excel
• Maintain Record of Invoice in Excel
• Preparation of offer, material dispatch follow up, payment followup,make availability of demo units to sales team,co-ordinating with stores for availability of the stock
• Keep record of sales person
• Preparing records of total business for the financial year