Feb 2024 – Apr 2025 · 1 yr 2 mos · Gurugram, Haryana, India

• Gartner delivers actionable, objective insight to executives and their teams. The expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.
• Responsibilities:
• 1. Build strong trust-based value added relationships with sales to support and enable pipeline generation and progression.
• 2. Improve research sales teams' ability to engage with the target audience through effective scripting, sales collateral, and training sessions.
• 3. Create regional and global generation campaigns while maintaining brand consistency and amplifying brand voice.
• 4. Write content and messaging for campaign briefs, paid search ads, sales enablement, landing pages, nurture emails, newsletters, and social media, and support ongoing SEO initiatives (including optimization) and optimization efforts for email and third-party campaigns by conducting relevant A/B tests.
• 5. Collaborate with sales to conduct client interviews and produce content for client success stories.
• 6. Project, manage and track campaign performance and report on success metrics using analytics and BI tools to help inform use/business cases for further lead filtering efforts.

Jul 2022 – Feb 2024 · 1 yr 7 mos · Gurugram, Haryana, India

• ● Ideated & executed strategies to improve email marketing outreaches to to boost client engagement & retention
• ● Promoted Gartner flagship events through email and social media to increase registration rate
• ● Created an A/B testing L&D module & conducted subject matter expert sessions to boost A/B testing adoption in email marketing
• ● Spearheaded Marketing & Communications for Gartner Hackathon 2023 leading to 2x participation (500+participants) compared to the previous year
• ● Received the Gartner GS&O Spotlight Award - Q1 2023 for creativity and collaboration

Jan 2022 – Apr 2022 · 3 mos

• Wrote the pilot episodes of one of Pocket FM's popular series (The Cinderella Deal) which got 850,000+ plays and a rating of 4.5/5
• Owned and created episodes for 6+ English audio series
• Pioneered topical story ideas to entertain the gen-z audience

Dec 2021 – Jan 2022 · 1 mo

Jun 2021 – Jul 2022 · 1 yr 1 mo

Jun 2021 – Oct 2021 · 4 mos

• As a content writer, I produce inspiring Blogposts to maximize reach.

May 2020 – May 2021 · 1 yr · Delhi, India

• As the current Secretary General of Orpheus, I am developing loads of skills like communication and management, and having to manage a society and its internal workings during the pandemic has really pushed me to think of creative ways to keep the society active and working. I am learning more and more everyday.