Prachi Singh

Digital Marketing Specialist

Delhi, India4 yrs 1 mo experience

AI Enabled

Key Highlights

Led global brand narratives across three regions.
Achieved 2X engagement growth for major entertainment brands.
Expert in data-driven marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2C media and brand strategy.

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Skills

Core Skills

Corporate CommunicationsContent StrategySocial Media StrategyDigital Marketing

Other Skills

LinkedIn MarketingReporting & AnalysisMedia MonitoringCrisis CommunicationsData-driven Decision MakingGraphic DesignSocial Media ManagementPerformance OptimisationContent Strategy & Editorial DirectionTrend AnalysisMedia TrendsHootsuiteGenerative AI for ContentSocial Media Analytics & ReportingGlobal Social Media Strategy

About

I build global brand narratives that move people and move business. 5 years leading social media strategy, corporate communications & employer brand storytelling across APAC, EMEA, and North America. Currently at McCormick & Company, managing LinkedIn-first content strategy, media monitoring, crisis communications & performance reporting across three global regions. Previously at Times of India Group - 2X engagement growth, 2+ Crore revenue, Bollywood A-list content, and digital execution for Mirchi Music Awards & Filmfare Awards. I connect content to business outcomes backed by data, powered by strategy. Let’s connect to discuss impactful marketing strategies and growth opportunities! 🙌 | 📩 prachisingh.2J@gmail.com

Experience

4 yrs 1 mo

Total Experience

1 yr 7 mos

Average Tenure

11 mos

Current Experience

Mccormick & company

Digital Content Specialist

Jun 2025 – Present · 11 mos · Gurugram, Haryana, India · Hybrid

Leading LinkedIn-first social media and corporate communications strategy for McCormick's global brand across APAC, North America, and EMEA.
Drive employer brand visibility and thought leadership through strategic content creation and editorial direction
Execute media monitoring across all digital platforms (Talkwalker, Hootsuite, Claude AI, MCK AI, Gamma) tracking sentiment, competitor activity & trends
Lead community engagement, crisis communication monitoring & response strategy
Conduct performance reporting & analysis, translating insights into executive-level recommendations
Partner with global M&C functional leaders on priority campaigns and brand voice consistency

LinkedIn MarketingReporting & AnalysisMedia MonitoringCrisis CommunicationsCorporate CommunicationsContent Strategy

Mirchi

Social Media Manager

Apr 2023 – Jul 2025 · 2 yrs 3 mos · Noida, Uttar Pradesh, India

End-to-end social media strategy for two of India's biggest entertainment brands with national reach and Bollywood-scale impact.
Achieved 2+ Crore revenue growth and 2X engagement uplift across Instagram, Facebook, Snapchat.
Spearheaded digital execution for Mirchi Music Awards, Filmfare Awards & Miss Femina real-time coverage, live content & post-event amplification
Managed 80+ influencers and creators pan India aligned to brand campaign goals
Leveraged Meta Insights & Google Analytics for performance optimisation and campaign reporting

Data-driven Decision MakingGraphic DesignSocial Media ManagementPerformance OptimisationSocial Media StrategyDigital Marketing

Josh talks

Content Strategist

Apr 2022 – Apr 2023 · 1 yr · Gurugram, Haryana, India

Managed full-scope social media for one of India's most influential youth platforms.
Grew and managed audiences of 2M+ across YouTube and Instagram.
Secured brand partnerships with Mama Earth, Philips & Myntra through content-led strategy
Led scriptwriting, ORM, influencer campaign execution & trend analysis

Crisis CommunicationsContent Strategy & Editorial DirectionTrend AnalysisContent Strategy