Aug 2023 – Sep 2025 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

• Heading the Data Charter(AI Product, Data Platform & Analytics) Product vision, Roadmap & Product Prioritisation.
• ▪ We build data products, insights, and AI based solutions and partner with Engineering,Product, Sales and Business teams across Gupshup.
• ▪ Developed AI Based Data Bot using Open AI/llama, LLM Model for tracking the Metrics on Whatsapp channel with Data Science team.
• ▪ Conceptualised & Developing Centralise Data Lake for (Gupshup+Active.ai+Dotgo+asksid+Knowlarity) that consist of Txn Data(Usage/Revenue/Customer Experience),Behaviuoral/Clickstream Data & API based user profile data with ~2Bn Records on daily basis.
• ▪ Increased the user Click through Rate,CTR ~5% & Revenue by ~175 Cr per annum through ML based Marketing Algorithm.
• ▪ Leading the cross functional Data Projects with Product, Technology, Sales, Marketing, CS & Leadership Team.
• ▪ Implemented Tableau from scratch to power business & Product insights for internal teams to track business metrics & sales team performance for their Monthly Review meeting.

Sep 2021 – Aug 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Responsibilities :
• Heading the Data Charter(Data Product, Data Platform, CDP, and Data Analytics solution) Exotel.
• Designing & Developing Customer Data Platform(CDP) & Centralise Data Lake from scratch(0-1) for whole organisation (Exotel+Ameyo+Cogno AI)
• Leading the Team of Data Engineering & Data Product for Developing the sellable Data Product(Daas).
• Leading the cross functional projects & Stake holder management, Process Optimisation & Present the analytics initiative to stakeholders in leadership, Technology, Sales, Marketing & Product Team.
• Enabling Customer Segmentation & Product recommendation for Customers
• Proactively identifying the Red Alert customer & Reducing Churn using Machine Learning
• Improving up-sell using Customer Health Score, Circle Score & Company Health Score
• Developing various dashboards for Tracking the Key Business Success metrics (North Star, Sales Reports, P&L, MIB, Customer Retention Funnel, Campaign performance & Customer Rating, NPS).

May 2020 – Sep 2021 · 1 yr 4 mos · Gurgaon, Haryana, India

• Responsibilities :
• Leading Airtel B2B Data Platform & Analytics Vertical at Airtel x Labs.
• Responsible for Designing & Developing Data Lake for Airtel B2B Business.
• Enabling Customer Segmentation & Product recommendation for B2B Customers
• Proactively identifying the Red Alert customer & Reducing Churn using Machine Learning
• Improving up sell using Customer Health Score, Circle Score & Company Health Score
• Developed based on various parameters & then categorising them into Red, Amber and Green.
• Leading the Team of data Engineering & Product Analytics for Developing the Analytics solution.
• Skill: Product Management ,Driving Product vision & Product Roadmap, Prioritisation , Data Engineering, Product Analytics, Data Science, Agile,Stakeholder & Team Management, Hiring Talents

Jan 2019 – Jan 2020 · 1 yr · South East Asia(SEA),Jakarta/India

• Responsibilities :
• Set up the RedDoorz Data Engineering Team from Scratch & Managed Analytics Team(8 Analyst) across SEA.
• Build the Product Analytics & Data Engineering Team at RedDoorz.
• Setup the Cloud infra AWS RedShift for Developing Datawarehouse.
• Developed various dashboard for Tracking the Key Business Success metrics (North Star,Sales Reports, P&L, MIB, Customer Retention Funnel,Campaign performance & Customer Rating, NPS).
• Leading the cross functional projects & Stake holder management, Process Optimisation & Present
• the analytics initiative to stakeholders in leadership, Technology, Sales, Marketing & Product Team.
• Skill: Product Management,Data Engineering, Product Analytics, Data Science, Agile,Stakeholder management, Team Management & Hiring Talents.

Apr 2017 – Aug 2019 · 2 yrs 4 mos · Bengaluru Area, India

• Responsibilities :
• Managed and Lead the Product Analytics & Data Platform Division across organisation .
• Designed & Developed on cloud Centralised Data Warehouse (DWH) on AWS Redshift.
• Product Analytics:
• Product Analytics, pre-post feature analysis, and impact measurement.
• Tracking customer activity on the landing page through mix panel, Customer onboarding, Product funnel, Doing A/B Testing & Proposing business case to improve the user journey based on data.
• Developed Management Dashboard for tracking the major KPI like Leads,Leads Quality, COCA, Calling TAT,Transfer Rate,Conversion Funnel, Process Team efficiency.
• Campaign optimisation & Lead priority scoring helped in reducing the COCA & increase in transfer rate.
• Integrated SurveyMonkey & IVR Calling for capturing the customer feedback & score at a different stage of the funnel & used the insights to improve the NPS/CSAT score.
• Developed a Model to Identify the Customer Ability & Intent based on leads attribute after first connected calls.
• Conducted User interviews to understand their requirement and major pain points of the customers and build a better product.
• Skill: Product Management,Data Engineering, Product Analytics, Data Science, Agile,Stakeholder management, Team Management & Hiring Talents

Jan 2016 – Apr 2017 · 1 yr 3 mos · New Delhi Area, India

• Developing "Low cost & content rich" EdTech Platform for tire 2-3 cities that will result into activities based learning,Higher school enrolment ratio & lower drop out ration for govt school.
• Creating awareness & transparency among citizen for Right for Education(RTE),
• Developing the Company Product & Analytics Vision, Strategy, RoadMap, Project & Business Planning for the organisation (encompassing all Departments) and project funding, to include administrative expenditure, in line with the organisation’s Vision & Mission.
• Mentoring and monitoring of juniors resources & to ensure funds flow as per the business plan.

Aug 2014 – Aug 2016 · 2 yrs · Gurgaon, India

• Analyzed, Hypothesized & derived insights from Huge & Complex datasets of Samsung Sales, WOS, Finance Data
• Created Qlik view Dashboard for tracking Daily, Weekly, Monthly Sales/Stock /PNL trend for GT/MT channel.
• Requirement understanding, Client Interaction, BRD Preparation, Data Migration & Storage.
• Role-based access control across the organization for the different dashboard, Data Warehouse maintenance
• Helped in fraud detection & tracking the SAMSUNG partner performance through complex statistical Model
• SAMS (Sales Analytics & management System) Android-based mobile app for Tracking Daily Major KPI
• Worked closely with Samsung tech in building in house Mobile based the for tracking daily major KPI of Sales Stock/Inventory on a mobile app for the higher management.

Dec 2013 – May 2014 · 5 mos · New Delhi Area, India

• Worked as the internship trainee at the Ministry of I&B for 6 month for creating the awareness among the people regarding the Govt Policies & schemes.Internship was more focused on to reach max people through Digital media platform.Also to educate the people how to use internate to access the Govt Policies & schemes.

Jun 2013 – Jun 2014 · 1 yr · New Delhi Area, India

• I was responsible for handling and managing the team members, Annual budget, Expenses, & organizing various events within the campus & outside Campus