Prahlad Srinath

Business Development Executive

Bengaluru, Karnataka, India7 yrs 7 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led global product operations for MIUI Themes.
Achieved 53.25% increase in DAU for Xiaomi TV+.
Generated over $400K in ad revenue for PatchWall.

Stackforce AI infers this person is a Product Operations Manager in the B2C digital media industry.

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Skills

Core Skills

Product OperationsProduct StrategyBusiness DevelopmentContent OperationsData Analysis

Other Skills

Content CurationLocalizationMonetizationCross-functional CollaborationUser EngagementAd Revenue OptimizationAI-generated ContentComplianceContract ManagementAd Campaign ManagementUser Engagement StrategiesRevenue GenerationAnalytical SkillsTeamworkAttention to Detail

About

Global Product Operations Manager with 6+ years of global experience in smartphone (MIUI Themes) and TV platforms (PatchWall, Xiaomi TV+). Expertise in driving revenue, user engagement, and content strategy for CTV/FAST channels. Skilled in cross-functional collaboration, data-driven localization, and OTT partnerships to enhance retention, monetization, and market growth.

Experience

7 yrs 7 mos

Total Experience

3 yrs 9 mos

Average Tenure

7 yrs 1 mo

Current Experience

Xiaomi india

4 roles

Manager - BD & Global Product Operations MIUI | CTV (PatchWall)| FAST (XiaomiTV+)

Promoted

Oct 2024 – Present · 1 yr 7 mos

Smartphone (MIUI Themes):
Led global product operations for MIUI Themes, focusing on content curation, localization, and monetization for smartphone users across India, SEA, LATAM, Europe, and Russia.
Directed two cross-functional teams responsible for content operations, ad revenue optimization, and strategic initiatives, contributing to ad revenue.
Enhanced user engagement through the implementation of AI-generated content and targeted campaigns in eight languages, leading to increased DAU and content downloads.
Worked closely with international teams, collaborating with legal, tax, and finance stakeholders to ensure compliance and optimize contract management for MIUI content partners.
Oversaw global content operations for MIUI Themes, focusing on increasing paid content orders and enhancing user engagement through localized content strategies.
Collaborated with product, marketing, and analytics teams to design and implement region-specific campaigns
TV (PatchWall / Xiaomi TV+ FAST Channels):
Managed product operations for PatchWall and Xiaomi TV+, delivering a 53.25% increase in DAU for Xiaomi TV+ from January to December 2024.
Spearheaded a genre-segregation strategy for Xiaomi TV+ FAST channels, improving ad performance and generating revenue of $2XXK+ in 2024.
Led OTT ad campaigns for PatchWall, resulting in a 31.44% increase in click-through rates for P1 positions and 25.26% increase for P2 positions.
Developed and executed real-time event-driven strategies for TV platforms, leveraging key political and cultural moments to boost user engagement and retention
Generated $4XXK+ in ad revenue for PatchWall by optimizing ad placement strategies for OTT partners, driving successful campaigns for platforms like IPL.

Content CurationLocalizationMonetizationCross-functional CollaborationUser EngagementAd Revenue Optimization+5

Assistant Manager - Global Operations

Dec 2022 – Oct 2024 · 1 yr 10 mos

Analytical SkillsData AnalysisTeamworkAttention to DetailAdaptationCommunication+13

Senior Content Operations Specialist

Promoted

Dec 2021 – Dec 2022 · 1 yr

Global content operations and competitive product analysis. (Singapore, Brazil, Russia and Europe)
Business development to add localized sponsors for Indian Themes app worth $150K+
Data Analysis - BI, Looker, Google Analytics

Analytical SkillsContent OperationsContent Management Systems (CMS)Data AnalysisTeamworkAttention to Detail+14

Content Operations Specialist

Apr 2019 – Jan 2022 · 2 yrs 9 mos

Content Operations - Worked on 7 different CMS that were mainly in Mandarin.
Data Analytics - Sensor Analytics, Looker, Google Analytics, MI DATA
Content Curation - Curated content responsible for 30% of the app downloads
Social Media Management - followers increased from 14K to 105K
Community Management - Built a community of over 2000 designers and influencers for Xiaomi products and MIUI Themes

Analytical SkillsTeamworkAttention to DetailAdaptationCommunicationWritten Communication+8

International business times, india edition

Creative Writer / Social Media Manager

Jul 2018 – Jan 2019 · 6 mos · Bengaluru Area, India

Creative Writer
Sourcing interesting and beautiful copyright free images and telling a story about them. Being informative and keeping up with the trends around the world. As the job demands a diverse range of articles, my ability to track the newest and the hottest topics have increased. Having published over 420 articles, the hives in mind are just getting triggered.
Social Media Manager
Mainly managing Instagram and LinkedIn. The world of hashtags is pretty vast, finding an appropriate topic and posting about it is easy when you know what's going on, on the Gram. Using insights and monitoring our best posts while promoting them is an essential aspect of the job that is assigned to me. As an active Instagram user, my horizon broadens as time ticks away.

Communication