Prajval Shetty — Co-Founder
I’m a problem-solver, builder, and ocean lover. My career has been shaped by curiosity, frustration with the status quo, and the drive to create things that genuinely add value to people’s lives. When India lacked affordable, well-fitting gym wear, I created AlphaArmour — a performance apparel brand built from scratch with research, fabric innovation, and athlete feedback. It went on to become a preferred brand for fitness enthusiasts and was acquired by a leading retailer in 2018. That journey gave me strong grounding in manufacturing, branding, marketing, scaling operations, logistics, and building customer trust from zero. I went on to build Nenapu Beachfront, Mangalore’s first truly beachfront stay. My intent was simple — give travelers, creators, and families a place to experience the peace, raw beauty, and calm energy of the ocean. Today it’s one of the most loved stays in the region, not because it’s luxurious, but because the experience is authentic. I also founded Xtreme Fit & Fight Club, a premium fitness and MMA hub built on science-based training systems, international equipment, rehab support, and a culture of real transformation — not shortcuts. Fitness to me isn’t vanity; it’s resilience, longevity, discipline, and ownership. With Xtreme, I expanded into Xtreme Wellness & Nutrition — our mission is to make high-quality supplements, clean protein nutrition, and scientifically formulated wellness support accessible to the people of Mangalore and Udupi. For the last 10 years, I’ve lived at the intersection of fitness, wellness, apparel, consumer marketing, and product development. I’ve worked closely with leading Indian and international brands in performance wear, sports nutrition, and recovery supplements — selecting only those aligned with ethics, evidence, and results. I’ve also led brand positioning, digital strategy, influencer campaigns, and grassroots growth for multiple products and services. Marketing isn’t just advertising to me — it's storytelling backed by psychology, long-term brand equity, and measurable ROI. Outside work, I’m an advanced scuba and snorkel diver, endlessly drawn to the tranquility of the underwater world. The ocean teaches humility, clarity, focus, and patience — the exact traits that drive my entrepreneurial approach. I'm always open to collaborations in: -Fit-tech & wellness -Supplement and nutraceutical formulation -Hospitality & coastal tourism -Brand building & digital strategy
Stackforce AI infers this person is a B2C entrepreneur specializing in fitness, wellness, and hospitality sectors.
Location: Mangaluru, Karnataka, India
Experience: 10 yrs 7 mos
Skills
- Business Development
- Brand Building
- Customer Experience
- Marketing Strategy
- Team Management
- Digital Strategy
- Brand Positioning
- Team Leadership
- Brand Strategy
- Product Marketing
- Web Development
- Digital Marketing
Career Highlights
- Founded multiple successful brands in fitness and wellness.
- Expert in digital marketing and brand strategy.
- Passionate about creating authentic customer experiences.
Work Experience
Xtreme Fit & Fight Club
Founder (1 yr 1 mo)
Nenapu Group of Hotels
Founder (3 yrs 4 mos)
Net Connect Pvt Ltd
Head of Marketing (5 yrs 7 mos)
RelyEon
Consultant - Digital (10 mos)
DAAKI
Chief Marketing Officer (1 yr 1 mo)
AlphaArmour
Founder (2 yrs)
Culturae Mundi - IEMS
Marketing Advisor (1 yr 6 mos)
Imprezza
CEO/Founder (1 yr 3 mos)
Education
Master of Business Administration - MBA at Coventry University
Bachelor's degree at Srinivas Institute of Technology, Mangalore
High School at Kendriya Vidyalaya
