Amritraj Kaur — CEO

With 17 years of Marketing & Brand Building experience, I have contributed in the growth & expansion of retail and FMCG powerhouses like Walmart, Flipkart, Big Bazaar, LOTS & Amira Foods. Helped build brands and ₹multi-crore outcomes by combining data-driven customer insights and team-first execution. From launching India’s first single-serve rice packs to transforming legacy GTM plans into omnichannel growth strategies, I have led high-impact marketing, delivering sustainable growth. Skills GTM Strategy | Category Development | CRM & Loyalty Architecture | MarTech Integration (SEO, ASO, ORM, CRM, Power BI) | Digital Brand Building | Cross-Functional Leadership | Zero Attrition Culture Awards & Recognition Supply Chain Enabler of the Year – Culinary Innovation Awards – 2024 (For Brand LOTS) Scan & Win Campaign Winner – CPAXTRA Awards – 2024 (For Brand LOTS) Best Team Award – Flipkart Star of the Month (first month) – 2018 (Walmart) Certificate of Excellence – 2018 (Amira) I am always excited to drive exponential growth through customer/customer-led, GTM-strategies. I have had an exciting journey with rich exposure across domestic (metros, tier II/III cities) and international markets, working closely with Founders and Senior Management to drive impactful growth. I keep teams motivated by assigning meaningful projects, fostering learning, growth, and a strong sense of purpose. Let’s connect if you are building the next ₹1,000 Cr+ brand. 📧

Stackforce AI infers this person is a Marketing Leader in the FMCG and Retail sectors.

Location: Gurgaon, Haryana, India

Experience: 15 yrs 9 mos

Skills

Go-to-market Strategy
Brand Management
Customer Lifecycle Management
Digital Brand Building
Marketing Strategy

Career Highlights

17 years of experience in Marketing & Brand Building.
Led high-impact marketing for retail and FMCG giants.
Achieved multi-crore outcomes through data-driven strategies.

Work Experience

1 yr

Spencer's

Career Break

Career transition (9 mos)

BnC Foods Pvt. Ltd. (From The House of Chalu)

Chief Business Officer (2 mos)

LOTS Wholesale Solutions

Head of Marketing & CRM (10 mos)

General Manager - Customer and Product Marketing (2 yrs 7 mos)

Best Price Flipkart Wholesale

Senior Manager - Brand Marketing (7 mos)

Walmart

Sr. Manager-Marketing (2 yrs 4 mos)

Future Group India

Marketing-North (2 yrs 10 mos)

AMIRA Pure Foods Private Limited

Manager - Marketing (2 yrs 10 mos)

Dy. Manager-Marketing (6 mos)

Assistant Manager-Marketing (2 yrs 6 mos)

Education

Management Development Program at Indian Institute of Management, Lucknow

MBA at KIIT School of Management (KSOM), Bhubaneswar

Executive Program Certification-Digital Marketing at XLRI Jamshedpur

Bachelor's degree at Indira Gandhi National Open University (IGNOU), Delhi

Amritraj Kaur

CEO

Gurgaon, Haryana, India15 yrs 9 mos experience

Highly Stable

Key Highlights

17 years of experience in Marketing & Brand Building.
Led high-impact marketing for retail and FMCG giants.
Achieved multi-crore outcomes through data-driven strategies.

Stackforce AI infers this person is a Marketing Leader in the FMCG and Retail sectors.

Contact

Skills

Core Skills

Go-to-market StrategyBrand ManagementCustomer Lifecycle ManagementDigital Brand BuildingMarketing Strategy

Other Skills

ASOB2B MarketingB2C MarketingBelow the Line AdvertisingBrand BuildingCRMCommunicationCustomer ExperienceCustomer ServiceDigital MarketingLeadershipMarket PlanningMarket ResearchMarketingMarketing Budget Management

About

Experience

1 yr

Spencer's

– Present

Team ManagementBrand ManagementMarketing CommunicationsMarketingMarketing StrategyMarket Research+11

Career break

Career transition

Jun 2025 – Present · 9 mos · Gurugram, Haryana

Bnc foods pvt. ltd. (from the house of chalu)

Chief Business Officer

Mar 2025 – May 2025 · 2 mos · Noida, Uttar Pradesh, India · On-site

Lots wholesale solutions

2 roles

Head of Marketing & CRM

Apr 2024 – Feb 2025 · 10 mos · Gurugram, Haryana, India

My Career Journey
Head of Marketing & CRM (Drove growth via loyalty, digital, CX, & stores), Apr 2024–Feb 2025
General Manager-Customer and Product Marketing, Aug 2021–Mar 2024
Led Marketing & CRM for the omni-channel business, driving 6–7% YoY growth in customer transactions.
Reported to the MD and led a 7-member team with nil attrition through strong team mentoring.
Launched LOTS’ first two-tiered loyalty program (Premium & Value) in Mar 2023, boosting retention and engagement.
Introduced WebEngage-based marketing automation for customer lifecycle and campaign management.
Designed and led digital strategy across SEO, ASO, social media, ORM, lead gen, and WhatsApp for Business.
Engaged celebrity chefs for HoReCa activations and influencer campaigns to boost brand visibility and reach.
Drove 20%+ sales growth via tactical campaigns and strategic partnerships.
Introduced payment innovations like wallet cashback to enhance CX.
Led call center operations, ensuring swift query resolution.
Rolled out 2 large format stores – Greater Noida (2024) and Sarita Vihar (2022).

Team ManagementBrand ManagementMarketingMarket ResearchPublic RelationsMarket Planning+10

General Manager - Customer and Product Marketing

Aug 2021 – Mar 2024 · 2 yrs 7 mos · Gurugram, Haryana, India

Team ManagementBrand ManagementMarketing CommunicationsMarketingMarketing StrategyMarket Research+14

Best price flipkart wholesale

Senior Manager - Brand Marketing

Jan 2021 – Aug 2021 · 7 mos

Brand ManagementMarketing CommunicationsMarketingMarketing StrategyMarket ResearchB2B Marketing+11

Walmart

Sr. Manager-Marketing

Sep 2018 – Jan 2021 · 2 yrs 4 mos · Gurgaon, India

My Career Journey:
Senior Manager - Pan India Brand Marketing (Store Launches, ROI-Driven Promotion Campaigns)
Best Price Flipkart Wholesale (Now, Flipkart Wholesale)
Sep 2018–Aug 2021
Gurugram
A B2B and Cash & Carry wholesale format offering a wide range of products to small businesses.
Led new store launches, 360° marketing launches, in-store and social media marketing, and private label visibility and category promotions, driving annual business of ₹3,500 Cr, reporting to the GM–Marketing.
Led ATL (Print, Outdoor, Cinema, Radio) and BTL (Activations, Direct Marketing) campaigns.
Executed ROI-driven events to boost footfall and sales while managing budgets with strong cost control and compliance.
Tracked the latest trends on visual merchandising and brand signage, including printing substrates and technology.
Highlights
Launched 8 Best Price stores of 40K sq.ft (approx.) each.
Cut marketing costs by 15% via vendor consolidation.

Brand ManagementMarketing CommunicationsMarketingMarketing StrategyMarket ResearchB2B Marketing+12

Future group india

Marketing-North

Nov 2015 – Sep 2018 · 2 yrs 10 mos · Gurgaon, India

My Career Journey
Deputy Manager – Marketing (Cluster Head – UP) – Store Launch, Festive Campaigns Apr 2017–Sep 2018
Assistant Marketing Manager – ATL/BTL, Nov 2015–Apr 2017
Headed marketing for 24 stores (17 Big Bazaar and 7 fbb) across Uttar Pradesh, overseeing annual turnover of ₹500 Cr.
Orchestrated regional ATL/BTL, loyalty, and festive campaigns and pioneered new store launches.
Launched the 5th Big Bazaar store in Lucknow and first stores in Gorakhpur and Mughalsarai.
Inaugurated 3 fbb standalone stores in Lucknow, Kanpur, and Gorakhpur.
Boosted store footfalls and sales, resulting in a 7% increase in Number of Bills (NOB) for the cluster in FY 2017–18.

Brand ManagementMarketing CommunicationsMarketingMarketing StrategyMarket ResearchB2B Marketing+12

Amira pure foods private limited

3 roles

Manager - Marketing

Jan 2013 – Nov 2015 · 2 yrs 10 mos

My Career Journey:
Marketing Manager (Innovative Launch, Global Food Expos, Co-branding, Brand Health)
Dec 2013–Nov 2015
Launched Amira Basmati rice with premium packaging and India’s first single-serve “Nano Packs” (5 variants), driving 40% market penetration and strong market differentiation.
Represented Amira in global food expos: SIAL Paris, Gulf Food Dubai, and Good Food & Wine Show, Cape Town.
Collaborated with IFB and Yamaha Motors for co-branded activations and joint marketing promotions.
Led Brand Health and TVC concept studies and implemented the multi-media “Make Something Beautiful” campaign.
Deputy Marketing Manager (ATL/BTL Campaigns), Dec 2011– Nov 2013
Managed ATL media and BTL campaigns, developed merchandise and POSM, and oversaw vendor development.
Assistant Marketing Manager (HORECA Events, Website Management)
Dec 2009–Nov 2011
Led HORECA events and website projects, aligning with GM (Marcom) and sales objectives.