Pranjal S Kelkar

Business Development Executive

Mumbai, Maharashtra, India13 yrs experience

Highly Stable

Key Highlights

Over 12 years of experience in sales and category management.
Managed a portfolio exceeding ₹50 crore in revenue.
Achieved 98% on-time deliverability with high customer satisfaction.

Stackforce AI infers this person is a B2B sales and category management expert with a strong focus on strategic growth.

Contact

Skills

Core Skills

Category ManagementSales ManagementPnl ManagementKey Account Management

Other Skills

Account ManagementAnalytical SkillsBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness Relationship ManagementBusiness StrategyBusiness-to-Business (B2B)CRMCategory AnalysisCategory StrategyClient RelationsCommunicationConsultative SellingCustomer Experience

About

I am a Results-oriented professional with over 12 years of experience in sales, category management, and strategic business growth. Expertise in Key accounts , product assortment optimization, sales forecasting, and vendor management to maximise category performance and profitability for Bb instant, India's largest vending service providers. Currently managing team & portfolio exceeding ₹50 crore in revenue , overseeing CRM for over 300 clients, and driving customer satisfaction (CSAT) . Handling PnL for category groups for Bb instant of over 15 lac transactions annually & managing the entire Pre & post for B2B segment CRM AND CSAT. I have a strong history and passion for boosting revenue by carefully managing product selections, improving supply chain and inventory efficiency, and always focusing on keeping CSAT score high. I am also a people's person, who thrives in high-pressure environments and enjoys collaborating with diverse and talented teams.

Experience

13 yrs

Total Experience

5 yrs 9 mos

Average Tenure

1 yr 5 mos

Current Experience

Schreiber foods

Category Account Manager

Jan 2025 – Present · 1 yr 5 mos · Mumbai, Maharashtra, India · Hybrid

National Category / Account Manager
Drive a ₹350 Cr+ annual business as Category Head for Cheese, Fats & Yogurts, delivering strong and consistent category performance across India’s top retailers.
Partner with key accounts to conceptualize, co-develop, and scale 10+ private label SKUs, contributing 30%+ to client category sales and driving portfolio growth.
Lead end-to-end private label programs for major supermarket chains, directly enhancing client margins and differentiation through strategic assortment expansion.
Collaborate cross-functionally to identify category trends, solutioning for client-specific needs while enabling long-term, sustainable growth.

Category ManagementSales ManagementKey AccountsVendor ManagementStrategic Thinking

Bigbasket.com

3 roles

Head | KEY Accounts, Bb Instant

Apr 2024 – Dec 2024 · 8 mos

1. Lead vendor negotiations to secure optimal pricing, ensuring profitability across
the category , 38% of net sales is added by vendor visibilities.
2. Optimized inventory levels, reducing stockouts by 30% while improving product
turnover rates by 18%.
3. Analyzed sales data, consumer insights, and market trends, leading to the
introduction of new products that grew category share by 5%.
4. Spearheading category management strategies, driving product performance
and profitability across 3000+ Vending machines.

Vendor ManagementInventory ManagementSales AnalysisCategory ManagementSales Management

Head - BigBasket Instant Mumbai( Sales | Category | PnL | Csat |

Promoted

Apr 2019 – Apr 2024 · 5 yrs

1. PnL | Category | Ops | Handled complex PnL statements and streamlined
expenses through proactive examination and improvement of operations.
2. Inc, ticket price from 23 to 34 in 3 years resulting in 21% growth through existing
clients.
3. CRM & Operations: Achieved 98% On Time deliverability, 4.8/5 on CSATs
4. Implemented a customer loyalty program that increased repeat business by 20%
in the first year of execution.
5. Collaborate with sales, marketing, and supply chain teams to ensure alignment of
category strategies with overall business goals.

PnL ManagementCustomer Relationship ManagementOperations ManagementSales StrategySales Management

Category Manager - Hyperlocal Marketplace

Oct 2015 – Mar 2019 · 3 yrs 5 mos

Expand current supplier selection and secured new brands for visibility.
Selection and expansion. Added 400+new vendors in 1 years’ time who
contributed to 3.2% of advertisement revenues.
Lead vendor negotiations to secure optimal pricing, ensuring profitability across
the category.
Developed a category strategy that increased sales in key product categories by
12% ( Sweets & namkeen category)

Vendor ManagementSales StrategyCategory StrategyCategory ManagementSales Management

Cafe coffee day

Key Account Manager

Apr 2013 – Oct 2015 · 2 yrs 6 mos · Mumbai Area, India

Vendor Management
Managed team 12 plus Distributors and Revenue Worth 2Cr. Every month.
Achieved Revenue growth ratio of 7% each month.
Managed 120 Key Accounts including giants like Tata Companies , L&T , JLL and Prime Focus.
Strong command on sales strategy development.

Vendor ManagementSales StrategyRevenue GrowthKey Account ManagementSales Management

Binaryedge

Management Intern

May 2012 – Jul 2012 · 2 mos · Mumbai Area, India

Management Intern
Worked on SEO / SEM / Ad-words with Binary edge on their projects.
Managed to Implement Digital footprint for ITM , which helped the Placements team to coordinate with companies.

SEOSEMDigital Marketing