Sep 2022 – Dec 2024 · 2 yrs 3 mos · Noida, Uttar Pradesh, India · Remote

• Owned the checkout experience for AppDirect's SaaS marketplace platform, enhancing user engagement.
• Drove initiatives to improve conversion rates and reduce friction during license purchases.
• Increased checkout conversion rates by ~2% and reduced cart abandonment by ~5.5% through a complete UI/UX revamp.
• Boosted Average Order Value (AOV) by 8% by implementing dynamic cross-selling capabilities for subscription bundles.
• Automated the E2E product ingestion process, eliminating over 15 hours of manual data entry per week and reducing time-to-market by 2 days.
• Collaborated with design, engineering, and data teams to boost checkout speed and reliability.
• Supported complex B2B workflows, including multi-product carts and partner-assisted sales.

May 2021 – Sep 2022 · 1 yr 4 mos

Sep 2018 – May 2021 · 2 yrs 8 mos

Jan 2017 – Aug 2018 · 1 yr 7 mos · Gurugram, Haryana, India

May 2016 – Jan 2017 · 8 mos

• My responsibilities are to elicit requirements from the business stakeholders and analyze those business requirements, converting them into functional specification and designing wire-frames. The work stretched from analysis and design phase of SDLC till the successful roll-out of the package in an Agile work environment. Some of the core competency and job responsibility includes;
• Prime Responsibility & Client Interaction
• The primary responsibility is to cover the high level scope and objectives of the project and establish a communication channel for Clear Understanding, Communication of Requirement, Analysis and Documentation by working closely with overseas clients and internal teams.
• Performing GAP analysis and Impact analysis. Analyzing the project change requests, conduct the related impact analysis and updating the documents accordingly.
• Business Requirement Gathering and Analysis
• Involved in Analysis and capturing requirement through tool technique, proper documentation and Mapping each requirement.
• Involved in understanding the customer requirement, addressing their changing needs and then managing those changes at project level.
• Creation of Project Scope OR SRS
• Preparation of Software Requirement Specification (SRS), PRD, Flow Diagrams, Use Cases, Project Functional Specification and Project Release Plan, Business Proposals, Tender Documents
• Project estimation preparation (time and cost breakdown) with the technical team.
• Involved in documentation using MS Word, MS Excel and MS PowerPoint.
• Project Coordination & Management
• Plan project progress [define sub goals, milestones and tasks, time and resource planning].
• Schedule kick off meetings with client and communicate with them about their product and determine business value

Jun 2013 – Mar 2015 · 1 yr 9 mos · Mumbai Metropolitan Region

• Worked on implementation of enterprise business solutions focused on mobility. Collaborated with development team and acted as a bridge with clients to customize solution as per clients' requirements.
• Key Responsibilities:
• Identify business need and conceptualize IT solutions for automation of business process (Business Requirement Document (BRD), Functional Requirement Specifications(FRS) , Requirement Traceability Matrix (RTM) Technical Documents, and Training Materials etc.)
• Perform gap analysis and identify key pain area
• User Acceptance Test (UAT)
• Client handling, Kick-off, and helping clients with change management processes through training
• Post kick-off support and business development