Mar 2024 – Present · 2 yrs 3 mos · Mumbai, Maharashtra, India

• Operate in a fast-paced environment where you will be responsible for driving multiple customer opportunities in parallel
• Prepare compelling proposals with technical solutions design, engagement & execution approach, timelines , estimates.
• Lead deep discovery sessions with clients to understand their key business needs, implementation use cases and technical requirements. Communicate confidently and pro-actively with customers and internal stakeholders throughout the pre-sales cycle.
• Problem solve, build strategies and create innovative solution architectures uniquely tailored to customer objectives. Develop robust recommendations, proposals, and scope of work documents for Adobe Consulting engagements.
• Continuously improve the Solution Architecture team’s knowledge, methodologies, and customer-facing collateral
• Ability to articulate complex ideas in a simple and understandable manner.
• Identify business problems and tie your proposed solutions to measurable success criteria
• Excellent customer-facing skills with experience presenting to and achieving consensus from senior executives (managers, directors, VPs, CMOs, and CXOs)
• Trusted colleague who can collaborate with multiple team members to arrive at the best solution
• High degree of intellectual curiosity and ability to learn and apply new concepts and technologies in a wide variety of marketing disciplines

Oct 2023 – Mar 2024 · 5 mos · Noida, Uttar Pradesh, India · Hybrid

• Gain an in-depth knowledge of a client's website architecture, business model, and online marketing strategy
• Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
• Design customized solutions and technical tag implementation strategies
• Generate customized web analytic collection code and assist with its implementation and deployment directly on the site.
• Support client's developers and third parties throughout the implementation process
• Validate and debug implementation and follow through on issues until resolved
• Advise key stakeholders and drive client success based on clients most important business drivers
• Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,)
• Help setup integration across other Adobe experience cloud products and external products
• Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers.
• Communicate confidently and proactively with customers throughout the project life cycle
• Manage multiple client engagements simultaneously
• Manage customer expectations within scope
• Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
• Work to educate clients on the best practices.
• Technical writing and PowerPoint presentation creation Additional Responsibilities:
• Act as a technical lead point of contact with Digital Marketing Consultants
• Innovation is the key for Sr Consultants. Ideate and work with different teams to deliver new solutions
• Connect with product BU/Engineering team to share new ideas and to provide feature requests
• Build technical/business relationships with Adobe Consultants maintaining the highest level of professionalism.
• Work closely with the Quality Assurance team to ensure professional delivery of technical implementations

May 2023 – Jul 2025 · 2 yrs 2 mos · Lucknow, Uttar Pradesh, India · Hybrid

Sep 2022 – Sep 2023 · 1 yr · New Delhi, Delhi, India

• Working with clients to define their measurement strategies
• Translating those strategies into tracking and reporting configurations
• Working with the client’s developers to deploy robust data layers
• Implementing tagging solutions to meet the tracking requirements
• Developing scripts and plugins to solve ad-hoc tracking issues
• Improving internal techniques, processes and quality assurance
• Day to day account management and written and face to face contact with clients
• Coaching and helping more junior members of the team
• Provide actionable insights to clients via your own analysis of their data
• Present ideas and outcomes of projects to clients and internally
• Drive data maturity for some of the renowned brands
• Work with different APIs, raw data, reporting and visualisation platforms
• Become an internal advocate of Adobe Analytics and help upskill both our existing Analytics Solutions and Media Insights teams

Mar 2019 – Sep 2022 · 3 yrs 6 mos · New Delhi, Delhi, India

• Analysing digital data including analyses such as customer journey mapping, website flow analysis, audience profiling/segmentation, cohort/mix analysis, digital channel analysis
• Understanding of various concepts such as agile/scrum, A/B or multivariate testing, tag management, journey mapping, and segmentation

Apr 2021 – Aug 2022 · 1 yr 4 mos · India

• To Manage the Mobile App integration with Adobe SDK and provide fruitful insights
• Analysing the lifecycle dimensions and metrics data
• Client : Subway (US & Canada)

Jan 2021 – Jun 2021 · 5 mos · England, United Kingdom

Jun 2018 – Aug 2018 · 2 mos · Noida Area, India

• Project on topic entitled "Mobile based Claim Processing System".