Prateek Singhal

Co-Founder

San Francisco, California, United States16 yrs 2 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Scaled operations output 5-10x across multiple companies.
Co-founded a GenAI-enabled SaaS platform for enterprise learning.
Improved gross margins by 30 points at SquareTrade.

Stackforce AI infers this person is a SaaS and E-commerce operations leader with a strong focus on scalability and profitability.

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Skills

Core Skills

EntrepreneurshipOperations ManagementE-commerceBusiness StrategyProject ManagementManagement Consulting

Other Skills

Customer AcquisitionProduct-Market FitOperational ProcessesAI-driven AutomationOperations OptimizationCross-functional Team LeadershipOrder Optimization PlatformService DeliveryProfitability ImprovementOperational ImprovementsMarketplace ManagementP&L ManagementBusiness DevelopmentUser EngagementCost Savings

About

I help e-commerce and marketplace businesses scale faster and leaner, by building systems, expanding capacity, and driving profitability, efficiency, and cost discipline. - Operations & P&L leadership: 10+ years leading operations and P&L across e-commerce and tech including Wayfair, SquareTrade, and Threadflip. Consistently delivered growth, margin expansion, and operational reliability at scale. - Speed and scalability: Scaled operations output 5–10x, optimized multi-site operational and service networks, and implemented high-velocity workflows that enabled rapid growth while maintaining cost and operational discipline. - Entrepreneurial execution: Co-founded Perch, a GenAI-enabled SaaS platform for enterprise learning, and scaled to 6 countries across 3 continents. I combine operational rigor with speed and scrappiness to improve profitability and enable growth.

Experience

16 yrs 2 mos

Total Experience

2 yrs 3 mos

Average Tenure

3 yrs 5 mos

Current Experience

Perch

Co-Founder, Head of Operations

Jan 2023 – Present · 3 yrs 5 mos · San Francisco Bay Area · Remote

Co-founded and scaled Perch, a GenAI-enabled SaaS platform for enterprise learning.
Focused on customer acquisition, product-market fit, and building scalable operational processes.
Built AI-driven automation for high-leverage growth and expanded to 6 countries in 3 continents

Customer AcquisitionProduct-Market FitOperational ProcessesAI-driven AutomationEntrepreneurshipOperations Management

Wayfair

Director of Operations

Apr 2021 – Sep 2022 · 1 yr 5 mos · San Francisco Bay Area

General Manager responsible for optimization of operations to improve speed and reliability of Wayfair’s e-commerce business.
Led cross-functional technology and operations teams to develop next generation order optimization platform
Improved delivery speed by 20%, delivering higher storefront conversion and revenue
Optimized operations network for 15% higher reliability across Wayfair and third-party channels

Operations OptimizationCross-functional Team LeadershipOrder Optimization PlatformOperations ManagementE-commerce

Squaretrade

Senior Director, Business Strategy and Operations

Apr 2016 – Mar 2021 · 4 yrs 11 mos · San Francisco Bay Area · On-site

Acquired by Allstate for $1.5B.
Owner of key verticals in our consumer services business with primary responsibility for operations, service delivery, and profitability. Highlights:
Improved gross margins by 30 points through operational and product improvements
Developed best-in-class service and industry-leading customer satisfaction
Built and scaled a network of 5,000 service providers across North America.

Service DeliveryProfitability ImprovementOperational ImprovementsBusiness StrategyOperations Management

Threadflip

VP of Operations

Oct 2014 – Jan 2016 · 1 yr 3 mos · San Francisco, California · On-site

Leading marketplace for used fashion.
Member of Exec team, P&L owner, and head of operations. Highlights:
Led a 10-fold growth in weekly volume and a 5-fold increase in operations team size
Turned around unit economics through operational and technology improvements
Managed a marketplace of customers and a nationwide network of service providers

Marketplace ManagementOperational ImprovementsP&L ManagementOperations ManagementE-commerce

Ebay inc

Head, eBay Valet Mobile and Mail-in

Jun 2012 – Oct 2014 · 2 yrs 4 mos · San Jose, California

End-to-end ownership of new eBay consumer business
Launched the mobile business on iOS platform, leading the effort from concept to release
Increased user engagement by 80% in core business
Achieved 30% cost savings in several contracts
Managed relationships with a network of over 3000 partners across the United States

Business DevelopmentUser EngagementCost SavingsE-commerceOperations Management

Ministry of commerce and industry

Project Manager for Special Projects

Sep 2009 – Jun 2010 · 9 mos · Delhi, India

Worked with the federal minister and senior officials to drive key strategic and operational projects
Developing a technical platform to deliver G2B services as a part of India’s eGovernance program
Strategy to increase India’s export-competitiveness by reducing transaction costs (est. ~$15bn)
Transformation program to arrest India’s declining market share in the ~$5bn world tea market

Project ManagementStrategic PlanningG2B ServicesOperations Management

Mckinsey & company

Business Analyst

Jul 2007 – Aug 2009 · 2 yrs 1 mo · Delhi, India

Worked across several industries, with a focus on general management operational improvement. Major projects include:
Founded and led the performance management vertical for a healthcare public-private-partnership; trained verticals and rolled-out processes for 10,000 employees and 100,000 customers
Assisted a federal Minister in the conceptualization and execution of Project Arrow: a nationwide transformation of post offices in India. Achieved 30-40% improvement in delivery performance
Led a 100-member cross-cultural team in Africa through operations improvement by 50%

Operational ImprovementPerformance ManagementCross-cultural Team LeadershipManagement ConsultingOperations Management