Pratik Shah

CTO

Seattle, Washington, United States20 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Strategic leader in multi-billion-dollar ad platforms.
  • Expert in transforming strategic bets into revenue engines.
  • Proven track record in operational excellence and team scaling.
Stackforce AI infers this person is a leader in Ad Tech with a strong focus on engineering and monetization strategies.

Contact

Skills

Core Skills

MonetizationAd TechProduct LeadershipEngineering ManagementDistributed Systems

Other Skills

Growth HackingEngineering LeadershipAdvertisingSearch AdvertisingOnline AdvertisingAd ServingMobile AdvertisingInventory ManagementStrategic RoadmapsObjectives and Key Results (OKRs)Engineering ExcellenceScalable ArchitectureAgentic AutomationAgentic WorkflowsAgentic AI Development

About

Strategic Engineering Leader (Ads & Cloud Infrastructure) with 18+ years of experience specializing in scaling multi-billion-dollar ad platforms and commerce ecosystems at Snap, Meta, Amazon, and Microsoft. Proven track record as a Single-Threaded Leader (STL) , effectively bridging product vision with high-velocity engineering execution. Expert in transforming 0-1 strategic bets into durable revenue engines, organizational design, scaling multi-disciplinary teams (Eng, ML, Product), and driving operational excellence to deliver revenue uplift while optimizing infrastructure costs.

Experience

20 yrs
Total Experience
2 yrs 10 mos
Average Tenure
3 yrs
Current Experience

Snap inc.

Ads Engineering, Snap Monetization

Jun 2023Present · 3 yrs · Greater Seattle Area · On-site

  • Head of Ad Product Engineering - Maps, Camera (AR) & Chat
  • Serve as the strategic Single-Threaded Leader (STL) for Snap’s highest-growth ad surfaces (Maps, Camera/AR, Chat) and the Ads Marketplace. Owner of the organizational design, cost alignment and multi-year technical roadmap. Drive cross-functional strategy with Product, ML Infra, and Content, leading weekly execution reviews with executive leadership. Additionally, held end-to-end ownership as Head of Ads Marketplace, overseeing auction dynamics, pricing, bidding, and responsible monetization (balancing organic vs. ad impact) across all Snapchat surfaces. Lead a multi-disciplinary organization comprising - Backend, Client, Full-stack, and Data Science teams. Instituted operational rigor (SLAs, OKRs) and led weekly strategy and execution reviews.
Distributed SystemsMonetizationAd Tech

Meta

Head of Search Ads, Facebook Monetization

Mar 2020Jun 2023 · 3 yrs 3 mos · Greater Seattle Area · On-site

  • Head of Facebook Search Ads
  • Served as the Single-Threaded Leader (STL) for Search Ads across the Facebook App (News Feed, Marketplace, Watch, Games). Owned the product vision, technical roadmap, and organizational design for a vertical responsible for ad ranking, retrieval, and format delivery. Designed and scaled the organization (across 3 pillars: Backend, Mobile, Web, ML), establishing the technical vision and hiring pipeline for rapid product velocity. Led cross-functional alignment with critical partner organizations (Privacy, ML Infra, Mobile Platform, Core Product). Orchestrated reliability goals, and operational reviews for a broader organization while influencing roadmaps for partner teams in Privacy and ML Infra.
Engineering ManagementGrowth HackingProduct LeadershipEngineering LeadershipDistributed SystemsMonetization+11

Amazon

Senior Engineering Manager, Post order Experience

Mar 2015Mar 2020 · 5 yrs · Greater Seattle Area · On-site

  • Head of post-ordering experience
  • Led product and platform execution for Amazon’s high-scale Customer Trust systems to delight their post-purchase experience, covering Seller Reviews, Claims, and Returns. Owned the 3-year technical vision and roadmap, driving agile execution across Product, UX, and Engineering while establishing operational standards for the broader organization. Successfully built the Seller Reviews and Claims teams from the ground up. Drove organization wide operational excellence initiatives.
  • Founding Engineer - Search
  • Architected and launched ATLAS, the global catalog search (Text & Image) platform powering Seller Central across global marketplaces. Primary use cases include - Enabling product search for seller listings, Brand Protection (TradeMark/Logo violations) using search. Designed one of the industry’s largest Elasticsearch implementations at the time. Built a high-throughput ingestion pipeline, enabling real-time indexing for brand protection and safety workflows. Designed novel read/write isolation patterns to preserve SLAs during peak concurrency, ensuring zero data loss and high availability for global sellers.
Engineering ManagementDistributed Systems

Microsoft corporation

2 roles

Senior Software Development Engineer, SQL Azure

Promoted

Feb 2009Feb 2015 · 6 yrs · Redmond, WA · On-site

  • SQL Criticial Resource Management team - Lead the effort to manage critical resources like disk space, memory, CPU etc by analyzing trends and making predictions using Machine Learning models.
  • SQL Azure Monitoring Team - Owned watchdog infrastructure that runs watchdogs to detect service health. Owned SQL DMV Collection service to collect service data stored in DMVs and store them in a central query-able store to alert based on this data.
  • SQL Azure FrontEnd Services Team - Owned Gateway (SQL TDS proxy) service that manages and scales to variety of client connections to SQL Azure service. Owned the idea and implemented new DOS protection mechanism for SQL Azure service. Lead a team of a PM and tester to land this patentable idea into production.
  • SQL Connectivity team - Worked on several projects for the SQL network connectivity protocols team for SQL Server. Learnt the underlying networking stack on top of TCP used for communicating with SQL Server.
Distributed Systems

Software Developer Intern

May 2008Jul 2008 · 2 mos · Redmond, Washington

  • Worked as a part of the dev team in SQL Server. "Model first" - Entity framework based plugin into Visual studio that allows users to create database models visually and then automatically persist them into actual databases.
  • Understood the specifications and Business requirements of this next release feature.
  • Developed and presented the proof of concept for an extensible pipeline architecture based design that generates database from a Conceptual (EF) model using T4 templates for easy code generation.
  • Utilized resources to interact with other teams and learnt about ways to impact business at Microsoft
  • Ramped up with Microsoft technologies and C#.

The research foundation for suny

Research Assistant

Oct 2007Dec 2008 · 1 yr 2 mos · United States

  • Worked in the Applied logic lab with Prof. I. V. Ramakrishnan on "Hearsay" an artificially intelligent web browser plugin for blind users.
  • Worked as a research assistant in a team of 8 other students
  • Managed the “Dialog Generation and Form Filling” module that enables identification, navigation, filling and submission of form elements on the web pages.
  • Used technologies like VXML and JAVA to enhance it.

Ibm

Application Programmer

Jul 2006Jul 2007 · 1 yr

  • Managed the “Data Migration” module which automates migration of data from legacy databases to GSAP (DB2) applying transformations and cleansing.
  • Gathered experience with respect to client Interaction (Mutual of Omaha, Nebraska US) and the process of software development and maintenance (with enhancements).
  • Well versed in JAVA and Hibernate.

Symphony services

Software Engineer Internship

Sep 2005Apr 2006 · 7 mos

  • Intelligent Resume Bank (earned highest grade in the class of 60)
  • Design, development, testing and documentation of a web project that automates HR personnel’s chores i.e. gathering
  • email applications, reading and sorting them to finding eligible candidates for the job and sending email notifications.
  • Used JAVA, JDBC, SQL, Hibernate, JSP, Java Mail API and MsSqlServer2000 to implement it.

Education

Stanford University

Advanced Project Managment — Project Management

Stony Brook University

MS — Computer Science

Pune University

Bachelor of Engineering — Computer Science

Vishwakarma Institute of Information Technology (VIIT)

BE — Computer Science

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