Pratik Verma

Product Manager

Hyderabad, Telangana, India9 yrs 5 mos experience

Key Highlights

Expert in AI-driven marketing automation.
Proven track record in B2B lead generation.
Strong background in product marketing and growth strategies.

Stackforce AI infers this person is a MarTech expert with a focus on AI-driven marketing strategies.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyB2b MarketingGo-to-market StrategyProduct ManagementCustomer RetentionProject ManagementStrategy Consulting

Other Skills

Google AnalyticsGoogle AdsGTMClayContent StrategyBranding & IdentityEmail MarketingLinkedIn MarketingZapierMeet AlfredKanboxMeta adsLinkedIn AdsSnap AdsMarketing Support

About

A human in the loop in this AI world. I am a marketing generalist. Currently learning and leveraging AI to automate campaigns at scale. Over the last 18 months, I have worked extensively across B2B Lead Gen, Lead conversion, PLG, Content & Retention. A fair share of experience in creating and launching campaigns for early stage startups in their 0 to 1 journey. Have launched products and scaled them across organic and paid campaigns.. Also, have worked with Vi Prepaid where I was responsible for handling a 20M+ user base and $10M+ in monthly revenue. So, over 5 years in almost all units of marketing and ~8 years of full-time professional experience. PS: I am also a part-time YouTube content creator.

Experience

9 yrs 5 mos

Total Experience

1 yr 5 mos

Average Tenure

11 mos

Current Experience

Finallayer

Product Marketing Manager

Jun 2025 – Present · 11 mos · Hyderabad, Telangana, India · On-site

Currently learning and working on GTM automation in the AI era. A big part of the journey has been unlearning some traditional marketing playbooks and adapting to newer AI-driven ways of doing content, outreach and growth
Building automated email outreach systems that are currently scaling to ~30k cold emails per month… while maintaining open rates above 45%. Automated and scaled the full funnel… from identifying leads, segmenting them, writing messaging, managing deliverability and handling responses.. used Clay, Zapier and Instantly
Also setting up end-to-end LinkedIn outreach automation… from prospect discovery to personalized messaging and follow-up flows. These campaigns are currently generating ~15% outreach-to-meeting conversion rates.. used Meet Alfred, Kanbox and Clay.
Regularly showing marketing and product demos to prospects… walking them through how AI-led outreach and marketing automation workflows actually work in practice..
Creating and Optimising Campaigns across Google Ads, Meta ads, LinkedIn Ads & Snap Ads- targeting a >10% CTR and maintaining a CPC of less than 5 cents
Figuring out Product Led Growth with Product Teams to optimize the full funnel from landing to conversion.. Worked on CRO-Reduced Bounce Rates and Improved the 'Page Visits to Sign-up and Trials' by 40% through UI/UX optimizations with design teams and improving the product positioning
Leading Social Content to generate over 500k organic impressions across Instagram, LinkedIn and YouTube. Used HeyGen, Vizard.ai and ElevenLabs to create and generate a pipeline for short videos.
Also, worked on improving personal profile for indirect branding. Created 50+ posts over the last 6 months to generate over 250k profile impressions.
Tools: Zapier, Clay, Instantly, Intently, Kanbox, Claude Cowork, Meet Alfred, Google Tag Manager, Google Analytics, Mixpanel, Dripify, Heyreach, Apify, Phantom Buster, HeyGen, ElevenLabs, Vizard.ai

Marketing StrategyGoogle AnalyticsProduct MarketingGoogle AdsB2B MarketingGTM+5

Bigfig.ai

Product Marketing Consultant

Dec 2024 – May 2025 · 5 mos · Bengaluru, Karnataka, India

BigFig is an AI-based E-Commerce tool that analyses, audits & optimizes catalogs and listings for higher conversions. I worked on Product Refinement, GTM, Branding, and building sales funnels to generate leads.

Go-to-Market StrategyMarketing SupportProduct ManagementProduct LaunchConsumer ProductsE-Commerce+2

Vodafone idea limited

AGM- Product Marketing (Prepaid)

Oct 2022 – Nov 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

Overlooking prepaid product marketing- responsible for increasing the retention and revenue in two telecom circles
Driving the growth of Average Revenue per User by upselling Unlimited Prepaid Packs & cross selling Data Packs & OTT (Netflix/Hotstar/Sony LIV) bundled packs through SMS, WhatsApp & other BTL marketing channels
Analysing the customer behaviour to design segmented products
Planning and executing end to end GTM for new products launches by collaborating with in-house and third-party digital channels to launch offers in the market
Increasing the penetration of Vi App among smartphone users, increasing the MAU and converting them to do digital recharges by working with Digital Marketing teams
Working with the Brand & Sales Team to drive retailer and end user engagement through ATL activities

Product LaunchCleverTapCustomer RetentionGo-to-Market StrategyMarket AnalysisMobile Marketing+5

Tropogo

Marketing Manager

Sep 2020 – Oct 2022 · 2 yrs 1 mo · Bengaluru, Karnataka, India

Hired as the first full-time marketing resource, I worked on things from the ground-up- integrating marketing tools, strategised on branding, overlooked organic social growth, improved app downloads though perfomance and organic marketing, analysed user cohorts to improve DAUs and improved the paying subcribers.
Responsible for customer acquisition and retention in the TropoGo app and website through performance campaigns across Google, Facebook & LinkedIn.
Increased the DAU & MAU in by 3X on the TropoGo app through SMS/Email/WhatsApp campaigns, Push Notifications/In-app notifications and other product interventions
Overlooked branding and organic discovery by collaborating with the content and design teams for website copies and SEO oriented blogs. Increased organic traffic by 3X.
Successfully conducted "Think Drones", a B-School Case Competition which had participation from 1000+ students from 20+ Top Indian B-Schools
Increased the organic following on LinkedIn, Instagram, Twitter & Facebook by creating engaging content using content calendar.
Grew and Managed the second largest drone Community on LinkedIn with over 10k+ global drone enthusiasts. Managed Facebook and WhatsApp groups with over 5k Indian Drone Fliers
Identified Monetization opportunities by selling ad spaces in the website for companies promoting drone sales and services
Tools: Clevertap, Mixpanel, Google Analytics, Hotjar, Google Tag Manager, Google Search Console

MixpanelEmail MarketingCleverTapCustomer RetentionContent StrategyMarket Analysis+5

Rakuten

Project Manager

Nov 2019 – Sep 2020 · 10 mos · Greater Bengaluru Area

Leading Agile SDLC, Scrum meetings and process improvement for product development related to Identify Management across Rakuten E-commerce and other platforms for improving the cross usability of reward points
Tools: JIRA, Confluence

Market AnalysisProject PlanningProject ManagementBusiness Process ImprovementProgram Management

Deloitte india (offices of the us)

Consultant

Apr 2019 – Nov 2019 · 7 mos · Greater Hyderabad Area

Consulting in Supply Chain Modules related to 'Logistics Execution' and 'Procurement to Payment'

SAP ImplementationStrategy Consulting

Amazon

Catalog Manager Intern

May 2018 – Jul 2018 · 2 mos · Bangalore

Catalog Manager Intern
Worked in the area of Process Excellence and Risk Assessment by implementing Lean Six Sigma Methodologies such as FMEA & Value Stream Mapping.