Prithvi Raj Badri

Product Manager

Vizianagaram, Andhra Pradesh, India8 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in data-driven marketing strategies.
Proven track record in brand development.
Strong analytical skills with a tech-savvy approach.

Stackforce AI infers this person is a Marketing and Analytics professional with expertise in data-driven strategies and brand development.

Contact

Skills

Core Skills

Data AnalysisBrand Marketing

Other Skills

ASOAnalyticsApp Store OptimizationCC++CSSCascading Style Sheets (CSS)Customer Segmentation StrategyDatabasesDigital MarketingEquity ResearchFacebook MarketingGoogle AdwordsGoogle AnalyticsHTML

About

Experienced sales and marketing manager with a knack for technology and analytics working for Unilever in CD Center of Excellence. Worked in Customer Development, Brand Building & Development, Market Innovations and Trade Marketing. Skilled in Business Planning, Product Management, Cross-functional Collaborations, Marketing and Distribution. Avid marketer with MBA from Indian Institute of Management, Calcutta.

Experience

8 yrs 5 mos

Total Experience

4 yrs 2 mos

Average Tenure

7 yrs

Current Experience

Unilever

5 roles

Senior Manager, Demand Capture Lead, CD COE

Promoted

Jan 2024 – Present · 2 yrs 5 mos

iQ Manager, Distribution Analytics, CD COE

Dec 2021 – Dec 2023 · 2 yrs

Area Sales and Customer Manager

Promoted

Dec 2019 – Dec 2021 · 2 yrs

ASCM handling 70+ customers with annual turnover of 630+ Crore rupees with a team of 14

UFLP Management Trainee

May 2019 – Dec 2019 · 7 mos

Sales Stint
# Built a coverage expansion ML model to identify and prioritise geographies for outlet addition
# Using external and Internal data sources built a fully functional model with highest accuracy
# Deployed open source Plus Codes and Maps APIs to build indicators for accessibility and prosperity
# Expanded the model to help Ice Cream and Coffee selling businesses to add coverage
# Awarded highest rating for the project
Brand Marketing Stint
# Worked on building salience for Hair Care brand via IPL sponsorship and Movie releases
# Created promo ad in association with a movie production house for a new movie
# Worked on creating a new brand mix for eco friendly, sustainable and future fit hair care brand

Machine LearningData AnalysisMarket ResearchBrand Marketing

ULIP Sales And Marketing Intern

Apr 2018 – Jun 2018 · 2 mos · Mumbai Area, India

# Recommended 6Ps for the new product launch under Lever Ayush brand
# Rebooted a current process to launch products faster in the market
# Received PPO

Mentored-research

4 roles

Operations Manager

Feb 2017 – Apr 2017 · 2 mos · Mangalore Area, India

Operations Manager, Equity Research Initiative Fall 2016

Jul 2016 – Sep 2016 · 2 mos · Mangalore Area, India

I am selected as Operations Manager of the Mentored research after multiple phases of selection process from hundreds of trainees.

Financial Risk Manager

May 2016 – Jul 2016 · 2 mos · Mangalore Area, India

Studied different aspects of Risk Management, the theory and in practice as assignments.
Finished assignments as part of the Internship program which include Value at Risk Calculation of publicly listed companies by using various techniques.

Equity Research Analyst

Feb 2016 – Apr 2016 · 2 mos · Mangalore Area, India

As a part of the internship, I finished five assignments designed to give maximum insights and practical experience of an equity research analyst.
Starting from Fundamental analysis and Ratio analysis to Valuation of a company using different techniques I have learnt many things throughout the internship, I have also acquired expertise at Excel and using VBA at the first assignment.
It is a very good experience and made me realise my potential and understand I have very steep learning curve in this field.

Moneysmart india

Analytics and Marketing Intern

May 2016 – Jul 2016 · 2 mos · Bangalore

Worked on MySql and leveraging data to cluster and segment markets.
Search Engine Optimisation, ASO, Facebook Target Marketing, Digital and Social Media Marketing
HTML Designing and Google Adwords.
Represented the company at the Global event for Major Start-ups in India by FACEBOOK, the "FBStart 2016" at Bangalore.