Priya Sathiyam

CEO

Roseland, New Jersey, United States22 yrs 9 mos experience
Highly StableAI Enabled

Key Highlights

  • Led design transformation for 5000+ professionals.
  • Pioneered design democratization at SAP.
  • Authored books to inspire young designers.
Stackforce AI infers this person is a design and AI expert with extensive experience in SaaS and enterprise software.

Contact

Skills

Core Skills

Artificial Intelligence (ai)StorytellingDesign ManagementHuman Centered DesignDesign SystemUser Experience Design

Other Skills

AgenticAgile MethodologiesBehavior ScienceClassical MusicDesign CoachDesign ResearchDesign ThinkingDesign Thinking CoachDesign WritingExperience DesignHuman Computer InteractionIndian Classical MusicInformation ArchitectureInformation DesignInteraction Design

About

Over a period of 20 years, I led design and engineering of multiple products, platforms, tools and systems for better user experiences both at SAP and at Fractal where I work currently. I have nurtured 5000+ engineers, product managers, data scientists, functional experts and senior leaders to embrace design to transform products. A designer at heart, engineer at hand and educator in head, design is my tool to create beautiful and meaningful things - be it teams, products or cultures. I love books and I am translating my learnings in design into a series of books for young children age 6 and above with a vision to inspire design to 1 million children. When we care to design, we can make happy things for happy people and a happy planet. Yes, even AI needs to be designed with thought and care.

Experience

22 yrs 9 mos
Total Experience
8 yrs 1 mo
Average Tenure
6 yrs 7 mos
Current Experience

Fractal

3 roles

Chief Storyteller - CPG Practice

Promoted

Jan 2025Present · 1 yr 5 mos

  • AI, Design, and Storytelling — three worlds that seem different but share two powerful traits: the ability to imagine the impossible and the magic to make life more interesting.
  • When I stepped into this role at Fractal for storytelling, I wasn’t sure I belonged. I wasn’t a storytelling expert, and for the first six months, the imposter syndrome was real. But over time, I discovered that my strength isn’t in mastering one domain — it’s in weaving them together. Technology, design, and storytelling — that’s my sweet spot.
  • Now, I’m exploring how to use AI to tell better stories, and how storytelling can shape better AI.
  • If you’re into AI + Storytelling too, drop me a note — let’s talk!
Artificial Intelligence (AI)StorytellingAgenticDesign Writing

Design Principal - CPG

Promoted

May 2022Present · 4 yrs 1 mo

  • Heading the Design Practice for CPG Industry working closely with organizations to embrace Human Centered AI. Evangelizing and integrating design led culture into data-driven organizations for Fractal and it’s ecosystem.
Design ManagementDesign CoachDesign ThinkingHuman Centered Design

Design Director - Design System & Design Democratization

Oct 2019Apr 2022 · 2 yrs 6 mos

  • I led the Design System and Design Democratization for Fractal. My team crafted a design system tailored for the world of Data and AI combining Design Research and UX/Information Design for designing solutions end to end from design thinking to design doing. I also lead democratizing "the design way" to 4000 data scientists and data analysts to change how we work at Fractal, starting with a user-first approach. I helped setup and scale the design practice at Fractal with the Chief Design Officer and grew the team from 0 to 75 rockstar designers with a mix of Design Research, UX, Information Design and Behavior Science.

Sap

10 roles

SAP Digital Innovation | Dubai

Sep 2017Dec 2017 · 3 mos

  • Helped setup Winnovate - SAP's Design Innovation Program for the Middle East for entrepreneurs, professionals and students in SAP community. Created a d-school curriculum / program and mentored Arabic speaking DT coaches. Program was launched at GITEX 2017 and continues to offer design innovation certifications for MENA market unit of SAP.

SAP Social Innovation | South Africa

Oct 2016Nov 2016 · 1 mo

  • Consulted NGOs in South Africa to craft their social interventions using Design Thinking
  • Lovelife, one of South Africa's largest NGOs redesigned its offering to HIV afflicted children and women, while also using the same approach to design their own digital transformation
  • Khulisa used design as tool to redesign its services converting street people into employable entrepreneurs.
  • Part of SAP Top Talent Fellowship with a multi-disciplinary team of 12 leaders from 6 countries

Lead Design Coach

Jul 2016Aug 2018 · 2 yrs 1 mo

  • I lead a design advocacy program to build products for good design quality across all SAP cloud and mobile applications being built out of India. As part of this role, I coached 100+ design advocates, mentored and managed the UX of the apps, overseeing the design process from research to solution design, ensuring the voice of the user is heard all through the development process.

Lead Design Evangelist & Customer Success Partner

Promoted

Jan 2015May 2019 · 4 yrs 4 mos

  • Lead a global design democratization program at SAP with some passionate design folks to nurture design into the hearts of all employees across all roles in engineering, product management, quality and business functions. This program coached 3000+ engineers, managers and other experts through a bauhaus inspired foundational design program. The program was designed to initiate every new employee to care for design from day 1 of joining SAP and introduced a new hiring practice to recruit design-mindful engineers into the company. The program also offered executive leadership trainings for SAP's leadership to care and invest in design.
  • I also enjoyed setting up SAP Design Talk series in India that invited design leaders from design mindful companies like Titan, HT Mint, Wordpress and Microsoft to elevate the understanding of design within the company.
  • In 2018, I extended my role to democratize design also outside of SAP to SAP's customer and partner networks. I consulted and enabled SAP Partners to setting up design studios and scale design practice in their organizations.
  • It took 5 years to see visible mindset shift and yet it seems not enough and not finished.
  • Led a design leadership community with 17 design-mindful companies including Titan, Honeywell, 3M, Wells Fargo, Philips and Siemens to share and learn from each other’s growing design practice. Loved building design mindful communities to push for human centricity in technology.

UX Lead - SAP Industry Cloud Higher Education

Mar 2014Sep 2016 · 2 yrs 6 mos

  • Helped SAP transform to the cloud with an elegant bunch of 17 mobile apps for Higher Education that was rolled out to 3500+ universities and 500,000 users worldwide, one of SAP's most comprehensive design led transformations. Orchestrated between design, product management and engineering, co-designing with 150+ users and infused a culture of design-led development practice (at scale) to SAP Labs India through this experiment.

UX Lead - SAP Fiori Design System

Jan 2013Mar 2014 · 1 yr 2 mos

  • Led the design of the first scalable version of SAP's responsive design system for mobile and cloud - SAP Fiori
  • Designed a simple and scalable landing page with a modelling studio that made 3000+ applications adopt the new design system super fast with no code
  • Used by 1+ million users everyday and evolved into an award winning enterprise user experience in 2015

UX Lead - SAP Business Suite

Jan 2011Dec 2012 · 1 yr 11 mos

  • Let the design transformation of a suite of HR business apps to cloud and mobile with an interdisciplinary team of engineers, designers and product managers. Learnings from this experiment helped me to put together a mobile-first cloud based design system called Fiori that later became SAP’s global design system.

UX Lead - SAP Business ByDesign

Promoted

Jan 2008Dec 2010 · 2 yrs 11 mos

  • Led the simplification of user interface patterns and controls for an enterprise design system that had a million user base, filing several design patents along with product management and engineering.
  • Led design research for adapting SAP business software for Indian market - conceptualised the first light-weight “offline” enterprise technology for developing countries with frequent power cuts and poor internet connection.

Product Lead - SAP Netweaver Platform

Oct 2005Dec 2007 · 2 yrs 2 mos

  • Led a team of young and enthusiastic engineers to transform SAP's lifecycle management solutions in C/C++ to the java platform on SAP's NetWeaver
  • Led engineering of APIs and modelling tools for SAP Middleware
  • Setup the first experimental agile practice that spread to the entire company
  • Nurtured a love for well-written beautiful code with coders in India and Germany

Product Developer - SAP Mobile Application Studio

Oct 2003Sep 2005 · 1 yr 11 mos

  • Wrote algorithms in java, c, c++, sql programming for SAP's first mobile application studio and lifecycle management software - used by a million business users across the SAP ecosystem in Europe, Asia and Americas.

Infosys digital

Engineer

Oct 2002Sep 2003 · 11 mos

  • Wrote code in my favourite programming language: Java, to automate Anheuser Bush's employee operations - payroll, time management and others - used by 100,000 users across AB worldwide.

Serenova inc, usa

Student Fellowship

Jul 2001Dec 2001 · 5 mos · Texas Area

  • Wrote algorithms in java that enhanced the performance of the company's website. My first piece of code that touched 1000s of users as a student intern. Love coding like telling stories!

Education

Birla Institute of Technology and Science, Pilani

Master of Science - MS — Information Systems

Jan 1998Jan 2002

University of Madras

Master of Science - MS — Psychology

Jan 2009Jan 2012

Nada Center of Music Therapy - Delhi | Prayag Sangeet Samithi - Allahabad

Senior Diploma — Vocal Music Therapy - Indian Classical

Jan 2005Jan 2012

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