Priyanka Gaharwar

Product Marketing Manager

New Delhi, Delhi, India6 yrs 4 mos experience

Key Highlights

Increased inbound leads by 60% at RateGain.
Launched over 8 degree programs at Springboard.
Expert in crafting compelling product marketing strategies.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyCompetitive Intelligence

Other Skills

Business-to-Business (B2B)Campaign ExecutionCase StudiesContent StrategyCopywritingCustomer ExperienceCustomer MarketingData AnalysisData-Driven Decision MakingEmail MarketingEmail StrategyLead GenerationLeadershipMarket ResearchMarketing Collateral Development

About

With 5+ years of experience in B2B SaaS product marketing, I specialise in building and scaling go-to-market (GTM) strategies that drive adoption, revenue, and customer growth. Currently at RateGain, I lead product marketing initiatives that increase inbound lead flow through targeted campaigns, sales enablement, partnership marketing, and geo-specific positioning. I work cross-functionally with sales, product, and customer success teams to execute product launches and enable sales teams with collateral materials, including product decks, case studies, one-pagers, and battle cards. My work further broadens to providing competitive intelligence, delivering compelling live demos, sales enablement training and creating onboarding guides for customers. With an Executive MBA in International Business from IIFT and a background in computer science, I bring a structured yet creative approach to solving business problems. Passionate about crafting messaging that resonates, I drive cross-sell growth, product-led demand generation, and market differentiation.

Experience

6 yrs 4 mos

Total Experience

1 yr 4 mos

Average Tenure

9 mos

Current Experience

Unicommerce

Product Marketing Manager

Sep 2025 – Present · 9 mos · On-site

Rategain

Associate Partner - Product Marketing

Dec 2023 – Sep 2025 · 1 yr 9 mos · Noida, Uttar Pradesh, India · On-site

Leading product marketing for the flagship product of RateGain, I increased inbound leads by 60% through targeted paid ads, email campaigns, creating content, assisting in creative, and managing campaign execution.
Compiled 30+ customer success stories showcasing an increase in sales, and product USP, that helped in influencing prospects' purchase decisions.
Supported monthly product releases with docs, live demos, and sales enablement trainings, boosting internal C-suite awareness and driving customer adoption.
Streamlined go-to-market efforts with geo-targeted and competitor-focused messaging through cross-functional collaboration with product, sales, and customer success teams.
Developed pricing strategies with finance, increasing cross-sell revenue through bundles

Product MarketingLead GenerationCampaign ExecutionSales EnablementCompetitive IntelligenceGo-to-Market Strategy

Springboard

Product Marketer

Nov 2022 – Dec 2023 · 1 yr 1 mo · San Francisco Bay Area · Remote

Led product marketing initiatives for partnerships at Springboard, successfully launching over 8 degree programs with universities.
Developed comprehensive marketing collateral, including syllabi, student guides, microsites, and ad creatives to drive lead generation.
Conducted student surveys and implemented data-driven decisions to optimize marketing strategies and increased program demand.

Product MarketingLead GenerationMarketing Collateral DevelopmentData-Driven Decision MakingGo-to-Market Strategy