Mar 2025 – Oct 2025 · 7 mos · Hyderabad, Telangana, India · Remote

• Lead and direct end-to-end marketing strategy for a Fintech SaaS platform, driving brand growth, customer acquisition, and revenue acceleration.
• ▪️ GTM Leadership: Product/feature launches by leading cross-functional teams (Product, Sales, CX) to align messaging, positioning, and timelines
• ▪️ Revenue Growth: Driving revenue increase by optimizing multi-channel campaigns (paid media, SEO, email, partnerships) and refining customer segmentation strategies.
• ▪️ Team Building: Building a high-performing team of marketers, fostering a data-driven culture that reduced CAC while increasing LTV
• ▪️ Brand Authority: Focused on building visibility through thought leadership, creating valuable content, and fostering a community that learns and grows together.

Feb 2023 – Feb 2025 · 2 yrs · Bengaluru, Karnataka, India · Remote

• Driving global demand generation and ABM strategies with a $20M+ media budget, delivering a 30% increase in pipeline and reducing CPL by 20%. Built scalable ABM programs using 6sense and Demandbase, while aligning closely with Sales and RevOps to improve campaign efficiency and lead quality. Led quarterly multi-channel campaigns across PPC, email, LinkedIn, webinars, and events—resulting in a 35% lift in MQL to SQL conversion. Developed sales enablement frameworks, ABM playbooks, and attribution models in HubSpot to drive performance visibility and revenue impact.
• Highlights:
• ▪️ Launched AI product with 30% higher engagement through cross-functional GTM alignment
• ▪️ Increased pipeline opportunities via omni-channel campaign orchestration
• ▪️ Improved paid media ROI through strategic restructuring and optimization
• ▪️ Scaled data-driven marketing operations to fuel consistent revenue growth

Feb 2023 – Nov 2023 · 9 mos · Bengaluru, Karnataka, India · Remote

Jul 2019 – Feb 2023 · 3 yrs 7 mos · Bangalore Urban, Karnataka, India · Remote

• During my tenure at Greytip, I orchestrated multi-channel advertising campaigns across PPC, display, social media, and email platforms. I led a digital marketing team that focused on enhancing brand visibility while leveraging data analytics to optimise performance metrics. My role involved developing sophisticated account-based marketing programs to nurture customer relationships.
• Key Achievements:
• Executed a comprehensive SEO recovery strategy that restored traffic and boosted organic leads.
• Revolutionised paid media performance, delivering ROI improvement through advanced targeting strategies.
• Implemented conversion optimisation initiatives that increased website conversions by reducing acquisition costs.
• Designed innovative go-to-market strategies that amplified the lead generation.

Mar 2014 – Jun 2019 · 5 yrs 3 mos · Bengaluru Area, India

• At EF Education First, I managed digital marketing campaigns across European and South American markets, overseeing web development and lead management across 120 countries. I specialised in implementing conversion optimisation techniques and developing localised marketing strategies for diverse international markets.
• Key Achievements:
• Pioneered A/B testing methodologies that elevated website conversion rates.
• Architected a comprehensive web analytics framework to streamline lead management efficiency.
• Delivered high-impact email marketing campaigns that significantly improved engagement metrics.
• Established market-specific marketing strategies that strengthened global brand presence.

Jul 2012 – Mar 2014 · 1 yr 8 mos · Bengaluru Area, India

• At ESPN, a Walt Disney Company, I specialised in optimising product sites for mobile and online streaming platforms. My role focused on enhancing user experience and engagement through modern web technologies while working in a fast-paced sports media environment.
• Key Achievements:
• Engineered responsive user interface modules for ESPN.com using HTML5, CSS3, and JavaScript frameworks.
• Optimised digital platforms for seamless mobile streaming experience.
• Developed innovative web solutions that enhanced user engagement metrics.

Mar 2011 – Jun 2012 · 1 yr 3 mos · Bengaluru Area, India

• At Fidelity, I led the development of responsive web solutions while mentoring junior developers. My role involved creating effective digital experiences and ensuring quality assurance across web projects.
• Key Achievements:
• Created SEO-optimised responsive web pages and email templates that improved search rankings.
• Established mentoring programs for junior developers to enhance team capabilities.
• Implemented quality assurance protocols that elevated development standards.

Apr 2008 – Mar 2011 · 2 yrs 11 mos · Bengaluru Area, India

• During my tenure at Yahoo!, I worked with world-class engineers to develop and maintain e-commerce platforms. My role involved collaborating with cross-functional teams to interpret and implement customer requirements effectively.
• Key Achievements:
• Developed and maintained Yahoo's proprietary CMS-based e-commerce websites.
• Integrated payment gateway APIs to optimise online transaction processes.
• Established effective communication channels between technical and non-technical teams.

Jan 2007 – Mar 2008 · 1 yr 2 mos · Bengaluru Area, India

• At IBM, I provided comprehensive server support to ensure system reliability and performance. My role focused on troubleshooting complex technical issues and maintaining optimal server functionality.
• Key Achievements:
• Delivered remote diagnostic and resolution services for critical server issues.
• Maintained system uptime through proactive monitoring and swift issue resolution.
• Established efficient support protocols for hardware and software systems.

Jul 2006 – Jan 2007 · 6 mos · Bengaluru Area, India

• Technical consulting and support, customer presentations, and hands-on assistance in areas of tuning and scaling hardware installations. Other activities involved:
• ▸ Support SME in Problem management
• ▸ Documentation and Reporting
• ▸ Getting resolution from Third parties, Vendors/OEM and suppliers for fault
• ▸ Effective handling of Technical Escalations
• ▸ Ensure Service Delivery as per agreed SOW / SLA