Jul 2022 – Jun 2024 · 1 yr 11 mos · Delhi, India · On-site

• As a Social Media Manager, I have a proven track record of boosting engagement, increasing brand visibility & fostering customer relationships. I am skilled in content creation, community management, & collaboration, eager to drive impactful strategies for a progressive organization.
• 1. Conceptualized and executed comprehensive social media strategies to promote SaaS products and services, resulting in 30-40% increase in brand visibility and engagement with focusing on content creation, scheduling & management for various platforms.
• 2. Spearheaded the research of target audience, competition, and prior content performance data to inform content strategy decisions.
• 3. Implemented SEO-driven video content in collaboration with the SEO team to enhance discoverability & drive organic traffic to company platforms.
• 4. Managed community engagement by responding to comments, messages, and inquiries in a timely & professional manner, fostering positive relationships with customers & prospects.
• 5. Took ownership of developing always-on content initiatives for both B2B and B2C audiences, spanning various channels including newsletters, product demos, Social posts, videos, ebooks, infographics.
• 6. Created clickbait thumbnails for marketing campaigns, contributing to a significant increase in followers & engagement rates.
• 7. Crafted scripts for all advertising and social media videos, ensuring cohesive brand messaging and storytelling.
• 8. Monitored & analyzed social media metrics to track performance, identify trends & optimize strategies for maximum impact and ROI.
• 9. Implemented A/B testing and experimentation to refine content strategies and drive continuous improvement in engagement & conversion rates.
• Achievements
• 1. Increased overall social engagement by more than 500% with audience & content mapping
• 2. Drove a 17.8% increase in engagement- LinkedIn, a 4x increase- Facebook, a 1.3x increase - Instagram & a 1.6x increase - Twitter.

Jul 2021 – Feb 2022 · 7 mos · Gurugram, Haryana, India · On-site

• 1. Increased growth of 139% and 47% in overall traffic on Facebook & LinkedIn via creating 100+ engaging content with the help of research, insights and following latest trends
• 2. Onboarded a PR agency to brand VF in the eyes of CPaaS leaders.
• 3. Won brands like Bosch, GroupM, Exide with creating product decks resulted in 30-40% growth in revenue.
• 4. Launched the virtual event with creatives, emailer, onboarding air meet & co-hosting it as well.
• 5. Analysed competitor analysis for AI offering to plan marketing activities accordingly.
• 6. Strategised the Diwali campaign (Botsup) and collaborated for ads (Botsup & Surbo) and accomplished rise in engagement by 15%
• 6. Planned product marketing activities & executed for Conversational AI & WhatsApp, achieved 5000+ leads.
• 7. Streamlined content management inbound marketing
• 8. Handled social media listening skills by managing reviews on google, app store and glassdoor.
• 9. Explored and coordinated offline events to increase branding for AI offerings.
• Other initiatives
• 1. Launched Ebook & infographic for conversational AI to target new prospects.
• 2. Produced demo videos for Surbo & Botsup.
• 3. Created use cases for Surbo, Botsup & WhatsApp to achieve 50% of the traffic/clients.
• 4. Innovated a video testimonial for Botsup improved engagement rate by 10-15%.
• 5. Improved Automated emailers for Botsup.
• 6. Launched monthly newsletters for Botsup & Surbo for internal & external stakeholders.
• 7. Collaborated in building up Joydesk (Knowledge base) that maximised in answering queries by 80%.
• 8. Hosted a webinar on Chatbots to brand Conversational AI b
• 9. Implemented Email campaigns resulting in around 10,000 leads.

Oct 2019 – Apr 2021 · 1 yr 6 mos · Gurgaon, India · Hybrid

• 1. Managed social media marketing for 12 insurance products on LinkedIn, Twitter, Facebook & Instagram through Buffer increasing engagement by 70-80%
• 2. Analysed monthly competitor analysis & did market research for better enhancement of services and products.
• 3. Improved page ranking and views with Search and responsive ads to maintain the quality score above 7, reducing the overall CPC & increasing the CTR by an average of 2-3%.
• 4. Identified a problem statement & maximised COVID support by launching new mini services like free doc consult, risk diagnostics tool, and claims advisory services, increasing App downloads by 15-20%.
• 5. Improved brand management and communication through marketing strategies and social media.
• 6. Lead App marketing resulting in 50,000+ downloads.
• 7. Improved customer-centric engagement through SMS and Email marketing that amplified 30-50% conversions on leads.
• 8. Conducted new product training/workshops/presentations to internal/external stakeholders to turn prospects into leads by 20-25%.
• 8. Mapped out paid/organic marketing strategies for lead generation (150+ leads) through Facebook ads (boosting the page and posts) and revamping the LinkedIn page resulting in an increase in number from 2500 to 10000+ followers (more than 50% increase in engagement).
• 9. Innovated correct positioning of content by composing engaging digital content- podcast, ebook, voiceover videos, infographics, animated product videos, email, etc.- impacting 30% more leads.
• 9. Analysed & developed the webpage user experience by implementing a new format with the IT team gaining more engagements by 23%.
• Increased the usage of SEO, keyphrases, blogs on WordPress, etc. to maintain the webpage score.
• 10. Developed campaign reports based on the consumer journey and behaviour to improve marketing activities through Google Analytics.

Jul 2015 – Mar 2018 · 2 yrs 8 mos · Delhi, India

• While working at Fuscia, New Delhi, India, as a Designer cum Merchandiser, I was responsible for overseeing the latest trend requirements to flourish business through conducting surveys and research along with optimising the budget to achieve the goals of the company. Kept abreast of the latest trends through research and surveys while analysing business growth and optimising budgets to grow the brand from 15%-20%.

Feb 2014 – Jun 2015 · 1 yr 4 mos · Jaipur Area, India

• 1. Responsible for catering new Project (category-bag) & convincing vendor for coming on board along with seeking for potential markets and e-commerce platforms
• 2. Apart from merchandiser, was also involved in meeting with e-commerce channels like amazon and flipkart
• 3. Travelling to local markets and outstation for the workshops as well
• 4. Developing and implementing marketing plans and creating displays and promotions
• 5. Tracking start to end process for vendors and responsive to their queries
• 6. Coordinating with the sales and marketing team

Jan 2013 – Jan 2014 · 1 yr · Ranchi Area, India

• 1. Responsible for launching new project (bridal wear) with sourcing for raw materials
• 2. Looking for new projects and workshops for artisans in different clusters
• 3. Assisted in planning, buying, and inventory management relative to sales trends
• 4. Provided creative input for displaying promotional banners both online and offline
• 5. Personally, managing the resources and labor, their wages and stay
• 6. Visit clusters quarterly and interact with artisans for their need and requirements
• 7. Assisted in photoshoots