Jul 2024 – Sep 2025 · 1 yr 2 mos

• User Experience - (Returns, Meesho Balance)
• Worked on optimizing Attempt Quality for return pickups, making the process more reliable and user-friendly helping drive funnel improvement in return completions.
• Revamped the reverse pickup allocation engine to better match resources with demand, aiming to reduce delays and improve pickup efficiency with 5 pp increase in pickup success.
• Improved Return Process for Basic Return Pricing Construct, ensuring users who received poor-quality products were better supported in initiating returns helping in a 5.2% increase in return funnel success.
• Led a series of UX and experimentation initiatives around Meesho Balance, driving a 9-point increase in NPS and significantly improving user satisfaction.

Jan 2024 – Jun 2024 · 5 mos

• Fulfillment and Experience - RnR, Meesho Balance
• Led a series of A/B experiments to improve how users interact with Meesho Balance at Refund Mode Page which helped increase MB adoption by 25%. It was all about understanding user behavior and iterating quickly to find what really worked.
• Worked closely with both design and tech teams to enhance the overall experience with Meesho Balance - from making it easier and comprehendible to opt in, to improving how users track and redeem their balance.
• Focused on making returns easier for first-time users by refining the "First Return Activation" journey, helping guide new customers through what can often be a confusing process for Tier 3/4 users.
• Worked on VPA detection through phone numbers - a small but meaningful improvement that made the refund process smoother, especially for users in Tier 3 and 4 towns who often struggled to understand or enter the correct UPI ID (VPA) during refund mode selection.

May 2023 – Jul 2023 · 2 mos · Gurgaon · Hybrid

• Data Science : TPSP
• (Traveller and Partner Service Platform)

May 2021 – Jul 2021 · 2 mos · Pune · Remote

• Data Analysis and Documentation: CSR
• (Corporate Social Responsibility)

Sep 2020 – Oct 2020 · 1 mo · Bangalore · Remote

• Product Design Intern