Aug 2023 – Present · 2 yrs 10 mos · Panchkula, Haryana, India · On-site

• At the senior level, I lead the end-to-end digital marketing division, overseeing SEO, website development, paid campaigns, team supervision, client relations, reporting, and strategic planning. I manage a cross-functional team of SEO specialists, designers, and developers while handling 10+ active clients across diverse industries. My role includes conducting SEO audits, competitor mapping, and keyword research; executing on-page, off-page, and technical SEO; and ensuring WordPress development standards, UX alignment, and CRO best practices. I manage ROI-driven paid campaigns on Google and Meta, direct content strategy including landing pages and topic clusters, and oversee GA4 reporting, dashboards, and data insights. I also conduct monthly meetings with clients and leadership, implementing automation through Make, HubSpot, and AI workflows. Through these efforts, I established SOP-driven processes, delivered consistent growth in traffic, rankings, and conversions, and strengthened client retention through transparency and strategic reporting.

Dec 2022 – Aug 2023 · 8 mos · Chandigarh, India

Jun 2021 – Present · 5 yrs · Panchkula, Haryana, India

• As Founder, I delivered full-cycle web development and digital marketing solutions, handling hosting and server configuration, SSL and security setup, domain and DNS deployment, and custom WordPress development with theme customization. I built Shopify and WooCommerce sites, planned UI/UX layouts with CRO-focused design, and established SEO foundations including meta structures, schema, silos, and indexation. My work also included site performance optimization, Core Web Vitals improvements, local SEO and Google Business Profile optimization, and developing social brand identity with design styling and content direction. I successfully delivered projects for clients such as TopCodder, Inspire Dental Solutions, Atlas Holiday, Infinite Journeys Across The Globe, HSM Land Developers, Shiva Dairy, Zeowno, Cyber Canvas, Primo Resorts, Sky One Ski, and Idrish Foundation (NGO).

Apr 2021 – Feb 2023 · 1 yr 10 mos · Ambala, Haryana, India · On-site

• I supported website optimization through technical SEO improvements, optimized meta layouts, URL structures, and internal linking, aligned content with keyword research and search intent, enhanced website, site speed, and mobile responsiveness, and contributed to branding, social outreach, and overall site positioning. During this process, I developed a strong understanding of technical site audits, built confidence in full SEO execution, and expanded my knowledge in conversion-focused UX and structural refinement.

Jul 2020 – Apr 2021 · 9 mos · Ambala, Haryana, India

• I began my digital journey by working on WordPress setup, themes, plugins, and layout configuration while performing initial on-page SEO, including keyword mapping, meta tags, and content optimization. I supported brand positioning and digital presence building, conducted competitor analysis and SERP research, and built a solid foundation in SEO auditing, content optimization, WordPress web design, and digital research and analysis.