Rabia R.

Digital Marketing Specialist

Lahore, Punjab, Pakistan9 yrs experience

Most Likely To Switch

Key Highlights

8+ years of experience in digital marketing.
Expert in content strategy and brand storytelling.
Proven track record in B2B demand generation.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SaaS and Healthcare industries.

Contact

Skills

Core Skills

Content StrategyDigital MarketingBusiness DevelopmentStrategic Partnerships

Other Skills

Community ManagementEditingData AnalyticsSocial Media CommunicationsWeb Content WritingContent DevelopmentCopywritingBrand AwarenessStrategyScriptwritingSkilled Multi-taskerSocial Media StrategySEOBrandingNetworking

About

I’m Rabia — a full-stack digital marketer with 8+ years of experience turning complex ideas into clear, high-converting strategies for tech and healthcare brands. Right now at Critonyx, I lead content strategy across company pages, founder branding, hiring campaigns, and lead gen assets. Every piece of content that goes live reflects our identity — raw, fast, and real. My toolkit blends: ✅️ Performance content + brand storytelling ✅️ SEO, email, and social strategy ✅️ AI tools and automation ✅️ B2B demand gen with creative edg le But I’m also something else — a full-time mother. Being a mom taught me what no degree or job ever did: → How to prioritize what actually moves the needle → How to work smarter, not longer → How to lead with empathy and precision Whether I’m building founder-led narratives or running LinkedIn playbooks — I show up fully, with structure and soul. If your brand feels complex or your story sounds generic, I can help fix that. 💬 Let’s connect: rabiyarasheed321@gmail.com 🔗 DM me here on LinkedIn #Content #ContentStrategy #InsideSales #BusinessDevelopment #ClientEngagement #Leadership #Growth

Experience

9 yrs

Total Experience

2 yrs 4 mos

Average Tenure

9 yrs

Current Experience

Critonyx

Content Marketer

Jul 2025 – Oct 2025 · 3 mos · Hybrid

Managed all content going live, ensuring consistency across company branding, product messaging, and C-level storytelling.
Oversaw end-to-end content publishing—from brand communication to executive-level narratives.
Directed the full content lifecycle, maintaining alignment across branding, marketing materials, and C-suite storytelling.
Led all live content initiatives, shaping brand identity and crafting clear, compelling stories for company leadership.
Owned the content pipeline, delivering cohesive branding and strategic storytelling for C-level executives.

Truetalent.online

2 roles

Head of Digital Marketing

Promoted

Sep 2022 – Jul 2024 · 1 yr 10 mos

✅ Developed and executed data-driven digital marketing strategies that enhanced brand awareness and audience engagement.
✅ Managed SEO, content marketing, social media, and email campaigns, improving online visibility and lead generation.
✅ Implemented AI-driven marketing tools and automation, streamlining outreach efforts and improving conversion rates.
✅ Established thought leadership initiatives, creating high-impact content that strengthened brand positioning.

BrandingCommunity ManagementEditingNetworkingAccount ManagementData Analytics+21

Digital Marketing Manager

Aug 2022 – Dec 2022 · 4 mos

Community ManagementEditingHTMLAccount ManagementData AnalyticsSocial Media Communications+17

Xeven health

Head Of Business Development

Jan 2022 – Sep 2022 · 8 mos · London Area, United Kingdom

✅ Led business development initiatives, expanding the company’s reach in the US and UK healthcare market.
✅ Built and nurtured strategic partnerships, helping position the company as a trusted industry player.
✅ Developed and optimized sales strategies and outreach efforts, improving client acquisition processes.

BrandingCommunity ManagementEditingSoftware as a Service (SaaS)Data AnalyticsSocial Media Communications+24

Xeven social

Head Of Marketing Business Development

May 2021 – May 2022 · 1 yr

✅ Developed and led digital marketing and growth strategies, increasing brand engagement and audience reach.
✅ Spearheaded social media marketing and content creation, ensuring consistent brand messaging across platforms.
✅ Managed client relationships, offering customized marketing solutions to align with their business goals.
✅ Implemented data-driven social media campaigns, optimizing ad spend and engagement rates.

BrandingCommunity ManagementEditingAccount ManagementData AnalyticsSocial Media Communications+14

Xeven solutions

2 roles

Senior Digital Marketing Manager

Promoted

Mar 2021 – Jun 2022 · 1 yr 3 mos

✅ Designed and implemented high-performing digital marketing campaigns that boosted brand engagement.
✅ Led SEO and content optimization efforts, improving organic traffic and audience retention.
✅ Managed a cross-functional team, improving campaign execution and marketing effectiveness.

Community ManagementAccount ManagementData AnalyticsSocial Media CommunicationsWeb Content WritingContent Development+10

Digital Marketing Specialist

Jan 2021 – Mar 2021 · 2 mos

Freelance

Freelance Content Writer & Digital Marketing Consultant

May 2017 – Present · 9 yrs

✅ Created SEO-optimized content for clients across technology, healthcare, and SaaS industries, improving their search rankings and audience engagement.
✅ Developed website content, blogs, whitepapers, and case studies that aligned with brand voice and industry trends.
✅ Provided content marketing and brand strategy consulting, helping businesses refine their messaging and increase lead generation.
✅ Managed LinkedIn content strategies, enabling clients to grow their professional networks and establish thought leadership.
✅ Collaborated with marketing teams to develop content calendars, optimize web copy, and craft email sequences that drive conversions.

Community ManagementEditingData AnalyticsSocial Media CommunicationsWeb Content WritingContent Development+8