Oct 2024 – Dec 2025 · 1 yr 2 mos

• Owned a portfolio of 80+ conferences annually — defining objectives, designing attendee experiences, and coordinating engagement strategies for 5–15 staff per event.
• Built post-event survey frameworks, playbooks, and KPI tracking systems that created a measurable feedback loop across a high-volume conference calendar.
• Managed a nearly $1M event and marketing budget, making strategic tradeoffs and delivering clear ROI reporting to leadership.
• Grew organizational contact database by 130%+ (600 → 1,400+ contacts) through integrated conference engagement, digital campaigns, and targeted outreach.
• Supervised 2 direct reports and coordinated workstreams across a 6-person extended team.

Sep 2018 – Oct 2024 · 6 yrs 1 mo

• Rachel joins the firm with a strong background in Medicaid, and healthcare policy. Bringing particular experience with long-term services and supports and program development, she uses her skills in understanding policy, marketing, and public relations to support Sellers Dorsey.

Oct 2011 – Sep 2018 · 6 yrs 11 mos

• Grew annual conference attendance by 85%+ (700 → 1,300 attendees) and took sponsorship revenue from ~$100K to $1M+ by redesigning event strategy end-to-end.
• Launched a second national flagship event — an invite-only Membership Summit — generating $500K+ in sponsorship revenue in its first year.
• Managed a portfolio of nearly 90 corporate and nonprofit sponsors across MCOs, Health IT firms, and FMS partners.
• Designed high-visibility sponsor activations including speaking slots, branded meals, mobile app placements, and environmental branding.

Jan 2011 – Jan 2018 · 7 yrs

• Took a significant leadership role in a diverse range of projects, ranging from policy writing, to administrative tasks. Managed operations for two annual Conferences, including all vendor logistics, creating conference website and materials, attracting over 1400 attendees, and served as point-person throughout events. Cultivated and maintained relationships with corporate partners, including Managed Care Organizations, Health IT and financial management services (FMS) companies, as well as other businesses who work to assist states in their long-term services and supports. Raised over $1M annually in sponsorship dollars annually between two conferences. Doubled corporate sponsorship dollars and organizations of conferences in three years. Maintain a budget spreadsheet corporate income, promotional expenses, expected profits, and invoiced accordingly. Supervise junior staff and interns to aide in maintaining operations, and fulling goals and objectives of projects. Assist the NASUAD Executive Director in finding strategic approaches to securing sources of funding and utilizing a small staff to fulfill projects.

Jan 2009 – Jan 2011 · 2 yrs

• Managed a coalition of 28 national organizations, including professionals, direct care workers, and caregivers, joined to address the workforce shortage facing our nation's elderly. Developed letters to Congress and the administration focus on policy proposals and supporting legislation. Participated in discussion about Models of Care involving consumers and family caregivers.

Jun 2008 – Nov 2009 · 1 yr 5 mos

Jan 2008 – Jan 2009 · 1 yr

• Built a coalition of over 130 organizations to end the two-year Medicare waiting period. Performed research and policy analysis of Medicare policies, rules, and regulations. Wrote reports, letters to Congress, letters to the editor, based on changes in Medicare policy. Organized meetings, briefings, and other presentations to disseminate MRC’s policy agenda. Compiled fact sheets, and brief statements regarding pertinent Medicare changes.

Sep 2007 – May 2008 · 8 mos

• Researched and tracked State and Federal policy and budgets. Compiled and presented testimony to advocate for legislation at the State level. Worked on a public health campaign concerning mental illness in older adults.

Jan 2007 – Jan 2007 · 0 mo

• Collaborated on investigation on the latest long-term care research and policy analysis. Created web summary and Issues Brief on Consumer Preparedness for Long-Term Care. Attended weekly seminars focusing on social insurance.

Sep 2006 – May 2007 · 8 mos

• Conducted research to implement programming for Medicaid Cash & Counseling recipients. Created e-newsletter, sign-up forms, and developing the design and content. Formed relationships with State Mentors and Medicaid consumers.

Jan 2004 – Jan 2007 · 3 yrs

• Managed staff and student groups to create social, educational and religious programming. Responsible for communication, scheduling, implementation and budgeting of programs. Developed grant applications and secured grants. Created functional system of program evaluations.