Jul 2021 – Jan 2023 · 1 yr 6 mos · Seattle, Washington, United States

Jan 2020 – Jul 2021 · 1 yr 6 mos

• Responsible for building and scaling community events, content, and innovative experiences that delight the Tableau Community and move the brand forward. Core owner of community content for marquee events. Lead Tableau's DEI related programs for our community which includes management of events, influencers, and GTM plans. Develop and curate content and strategy for community hub and blog.

Jan 2018 – Dec 2019 · 1 yr 11 mos

• Guide global program management and strategy for virtual and in-person community events, conferences, and launch events to ensure Tableau brand story and community vision is showing up in target spaces and moving the brand forward. Create a unique brand and product vision for the community while also ensuring a reflection of Tableau’s overall company story and core values. Spearhead efforts to expand community across other marketing areas and global regions, including Europe and Asia-Pacific. Define nurture strategy for onboarding new global community members, as well as plan campaigns to bring new products to life during launch within community events. Elevate Recognition program members to champion Tableau’s community.

Apr 2016 – Dec 2017 · 1 yr 8 mos

• Responsible for managing and strategically scaling the global Tableau User Group program. This includes supporting 600+ local, virtual, and account-based user groups, building relationships around the globe, and creating an ever-evolving set of resources for community leaders, including whitepapers, blog posts, newsletters, virtual user groups and meetings, online communities, events, large scale email campaigns and more.

May 2015 – Apr 2016 · 11 mos

• Led global community and brand building for Global User Group Program, leveraging social media tools and email marketing to drive outreach and brand storytelling with user groups. Introduced techniques to ensure scalability and adaptability of programs as Tableau grew and expanded market share. Created and managed internal user groups, online communities comprised of IT professionals, and eLearning initiatives such as webinars to establish a community for enterprise customers. Authored documentation for customers, including how-to guides and best practice outlines. Coordinated nurture campaigns and led global education of Marketing professionals to build a clear and cohesive brand story, as well as identify and allocate resources to support the rollout of campaigns.

Jan 2015 – May 2015 · 4 mos

• Drove scalability and operational effectiveness of demand generation programs through event strategy, account-based marketing campaigns, conference participation, and classroom training. Oversaw onboarding, email marketing, and processes for unity, including extensive use of Eloqua. Established standards and guidelines for account-based marketing activities among field marketing and sales teams, ensuring consistency of communications and campaigns. Curated daily reporting that captured progress and KPI tracking for stakeholders across regions and accounts.