Feb 2023 – Oct 2023 · 8 mos · Karāchi, Sindh, Pakistan · On-site

• Role and Responsibilities:
• ◉ Lead a team of 15 SEO's, Content Writers, and Developers.
• ◉ Developed and executed comprehensive SEO strategies, resulting in 200% increase in organic search traffic and 70% improvement in search engine rankings.
• ◉ Conduct regular website audits to identify areas for improvement and develop action plans to optimize website content, structure, and technical aspects.
• ◉ Execute on-page, off-page technical SEO optimization tactics such as keyword research, link building, content creation and website technical fixes
• ◉ Developed and executed link-building strategies to acquire high-quality backlinks and improve domain authority.
• ◉ Stayed up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
• ◉ Managed and optimized XML sitemaps, robots.txt files, broken links, and canonicalization to ensure proper indexing and crawling of website pages.
• ◉ Collaborated with cross-functional teams, including content creators, web developers, and designers, to ensure SEO best practices were implemented.
• ◉ Analyze and report on the performance of SEO campaigns using tools such as Google Search Console and Google Analytics.
• Identify areas for improvement and make data-driven recommendations to improve website traffic and search engine rankings.
• ◉ Utilize knowledge of effective search engine optimization & content marketing to drive traffic and improve search engine rankings.
• ◉ Possess excellent communication skills to effectively convey SEO strategies and tactics to stakeholders across the company.
• Our Target Industries: Logo Design, Web Design, eBook, Client Work [B2C, SaaS Applications, Affiliate]
• Our Target Market: United States
• Tools: Ahrefs, SEMrush, Moz Pro, Screaming Frog, SpyFu, BuzzSumo, Google Search Console, Google Analytics, Google Keyword Planner Tool, RankMath.
• Website Technologies: Shopify, WordPress, Custom Site on PHP.

Mar 2022 – May 2024 · 2 yrs 2 mos · Karāchi, Sindh, Pakistan

Nov 2021 – Feb 2023 · 1 yr 3 mos · Karāchi, Sindh, Pakistan · On-site

• Role and Responsibilities:
• ◉ Lead a team of 12 SEO's, Content Writers, and Developers.
• ◉ Develop and execute successful SEO strategies.
• ◉ Manage team of SEO Specialists, Executives and Inters.
• ◉ Conduct keyword research to guide content teams.
• ◉ Review technical SEO issues and recommend fixes.
• ◉ Optimize website content, landing pages and paid search copy.
• ◉ Check off-page activities, like link building.
• ◉ Collect data and report on traffic, rankings and other SEO aspects.
• ◉ Work with social media, PPC and ORM teams to optimize campaigns.
• ◉ Keep abreast of SEO and integrated marketing trends.
• Our Target Industries: Academic Writing, Content Writing, Blogging.
• Our Target Markets: UK | US
• Tools: Ahrefs, SEMrush, Moz Pro, Screaming Frog, SpyFu, BuzzSumo, Google Search Console, Google Analytics, Google Keyword Planner Tool, RankMath.
• Website Technologies: WordPress, and HTML websites.

Jun 2021 – Oct 2021 · 4 mos · Karāchi, Sindh, Pakistan

• Role and Responsibilities:
• ◉ Lead a team of 6 SEO's, Content Writers, and Developers.
• ◉ Plan, develop and implement our SEO strategy.
• ◉ Work towards organic search optimization and maximizing ROI.
• ◉ Regularly perform thorough keywords research.
• ◉ Identify key SEO KPIs.
• ◉ Monitor redirects, click rate, bounce rate, and other KPIs.
• ◉ Prepare and present reports regularly.
• ◉ Identify our buyer persona to better target identified audiences.
• ◉ Identify problems and deficiency and implement solutions in a timely manner.
• ◉ Suggest improvements in process and productivity optimization.
• ◉ Collaborate with web developers, content writers and marketing team.
• ◉ Stay up to date with the latest SEO and digital marketing latest trends and best practices.
• Our Target Industries: Design and Development, Client Work [SaaS, B2C]
• Our Target Markets: Middle East | Pakistan
• Tools: Ahrefs, SEMrush, Moz Pro, Screaming Frog, SpyFu, BuzzSumo, Google Search Console, Google Analytics, Google Keyword Planner Tool, RankMath, Yoast SEO.
• Website Technologies: WordPress, and Custom Website on PHP.

Dec 2019 – May 2021 · 1 yr 5 mos · On-site

• Results-driven SEO Manager with 7 years of experience optimizing websites and driving organic traffic growth. Skilled in developing and implementing effective SEO strategies to improve search engine visibility and rankings. Proficient in keyword research, on-page optimization, technical SEO, and link-building. Adept at leveraging data-driven insights to optimize website performance and enhance user experience. Committed to staying up-to-date with industry trends and best practices to deliver exceptional results.
• Role and Responsibilities:
• ◉ Lead a team of 22 SEO's, Content Writers, and Developers.
• ◉ Develop and execute successful SEO strategies specially for Academic/RSP brands.
• ◉ Manage team of SEO Specialists, Executives, Inters, Content department and Web Developers.
• ◉ Conduct keyword research to guide content teams.
• ◉ Create content marketing strategies.
• ◉ Review technical SEO issues and recommend fixes.
• ◉ Optimize website content, landing pages and paid search copy.
• ◉ Check off-page activities, like link building activities.
• ◉ Collect data and report on traffic, rankings and other SEO aspects.
• ◉ Work with social media, PPC and ORM teams to optimize campaigns.
• ◉ Keep abreast of SEO and integrated marketing trends.
• Our Target Industries: Academic Writing, RSP, Online Education, Research Writing, Article Publication.
• Our Target Market: United Kingdom | United States | Canada | Germany | Pakistan | UAE
• Tools: Ahrefs, SEMrush, Moz Pro, Screaming Frog, SpyFu, BuzzSumo, Google Search Console, Google Analytics, Google Keyword Planner Tool, All in One SEO, RankMath, Yoast SEO.
• Website Technologies: WordPress, WooCommerce, HTML and PHP.

May 2018 – Nov 2019 · 1 yr 6 mos · On-site

• My responsablities is to create a strategy and correct roadmap. I manage my SEO team and also coordiniate with social media department, developers and content writers as well.
• My biggest acchievements on this company is i rank one of my website in just 2 months with my own SEO strategy.

Nov 2017 – May 2018 · 6 mos · Karachi, Pakistan

Feb 2017 – Nov 2017 · 9 mos · DHA, VII Karachi

• I am responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. I also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Mar 2016 – Feb 2017 · 11 mos · Pakistan

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• ◉ Track, report, and analyze website analytics and PPC initiatives and campaigns.
• ◉ Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• ◉ Optimize copy and landing pages for search engine marketing.
• ◉ Perform ongoing keyword discovery, expansion and optimization.
• ◉ Research and implement search engine optimization recommendations.
• ◉ Research and analyze competitor advertising links.
• ◉ Develop and implement link building strategy.
• ◉ Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• ◉ Work with editorial and marketing teams to drive SEO in content creation and content programming
• ◉ Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Mar 2015 – Feb 2016 · 11 mos · Pakistan

• I was a SEO Executive on Wisdompad, and i managed multiple clients websites individually.
• ◉ Keyword research for new content on client websites.
• ◉ Sourcing new link opportunities and managing client websites.
• ◉ Creating and maintaining related Web 2.0 properties.
• ◉ Content creation and outreach.
• ◉ Video Marketing
• ◉ Directly conversation with clients through emails.
• ◉ Handling the link building budget and providing advice on the latest developments in the world of SEO.

Aug 2014 – Aug 2015 · 1 yr · Lahore, Punjab, Pakistan · Remote

• I am working as a freelancing base.