Aug 2023 – Oct 2025 · 2 yrs 2 mos

• I lead global marketing & web automation to drive scalable growth through strategic MarTech innovation, data-driven campaigns, and full-funnel lead lifecycle management. I oversee a cross-functional team delivering advanced automation, complex integrations, and measurable business impact.
• I led the global Product Intent initiative, integrating Demandbase and intent data platforms to identify and prioritize high-value accounts and MQLs, enabling targeted campaigns that improved pipeline quality and sales alignment. I also drove enterprise-wide UTM standardization, ensuring consistent campaign tracking and improved multi-channel attribution.
• I transformed Marketing Operations into a Center of Excellence by optimizing the MarTech stack Marketo, Salesforce, Bynder DAM, Tableau, Adobe Analytics, and custom API automation to empower marketing teams with scalable, automated solutions. I architected API-driven tools integrating Marketo, Salesforce, LinkedIn, automating lead enrichment, segmentation, routing, and campaign delivery.
• Managing end-to-end lead lifecycle, I designed lead scoring, SLA-based MQL/SAL/SQL tracking, and enrichment pipelines, driving improved conversion rates and sales forecasting. I centralized global email marketing and campaign execution, webinars, events, and demand generation with scalable outreach frameworks.
• I built executive dashboards and automated reporting workflows using Tableau and Marketo, focusing on funnel analytics, engagement, database health, and attribution for data-driven decisions. I improved data integrity through lead model standardization and reporting automation
• I manage AWS virtual infrastructure, including SSL, firewall, and backend automation ensuring security and reliability. Leading Marketo Certified Experts and developers, I foster innovation and high-quality execution
• My role bridges strategic marketing with technical leadership, delivering impactful automation, pipeline growth, and seamless collaboration globally

Apr 2022 – Jul 2023 · 1 yr 3 mos

• I led the transformation of the marketing organization into a data-driven, automation-first powerhouse. Partnering closely with product marketing, demand gen, digital, field, and sales teams, I optimized campaign strategies, enhanced marketing systems, and maximized the impact of the MarTech stack.
• I established Marketing Operations as a Center of Excellence, driving strategic adoption and advanced use of platforms such as Marketo, Salesforce, Bynder, Drift, and Tableau. I centralized and standardized global marketing execution - including webinars, email nurture streams, and demand generation programs - while ensuring effective regional localization and content customization.
• I designed and implemented sophisticated automation frameworks to optimize lead management processes - covering lead processing, enrichment, scoring, segmentation, and CRM integration - leveraging custom-built API solutions across Marketo, LinkedIn, Salesforce, and RainKing. These innovations increased operational efficiency and improved data accuracy, aligning marketing and sales efforts tightly.
• Owning full-funnel performance measurement, I developed executive dashboards and automated reporting that delivered real-time insights into campaign attribution, pipeline health, and database quality. I led a high-performing team of analysts focused on data quality, lead research, and segmentation refinement - significantly enhancing target precision and conversion rates.
• On the infrastructure front, I managed virtualized AWS environments, SSL implementation, and automated server management using Bash and Perl scripts. I integrated paid advertising platforms such as Google Ads and LinkedIn Lead Gen for seamless tracking and optimized lead ingestion, driving higher lead-to-MQL conversions.
• By bridging strategic marketing vision with technical excellence, I delivered scalable, measurable growth and empowered the marketing team to execute with greater speed, precision, and impact.

Apr 2020 – Mar 2022 · 1 yr 11 mos

• As Assistant Manager, Marketing & Web Automation at Zscaler, I played a pivotal role in building scalable, tech-enabled marketing operations to support global campaign execution, lead management, and MarTech innovation. I laid the groundwork for transforming marketing into a Center of Excellence - aligning systems, data, and strategy to drive measurable outcomes across the entire funnel.
• I led the implementation of advanced marketing technologies and ensured enterprise-wide adoption of tools like Marketo, Salesforce, Bynder, Tableau, and AWS. As an SME, I designed and optimized marketing workflows across campaign planning, execution, and attribution, bridging the gap between marketing strategy and technical delivery.
• My responsibilities included leading highly personalized and segmented campaigns - including ABM, product intent-based, and demand gen - across global markets. I translated complex marketer requirements into scalable, automated solutions and integrated digital advertising platforms such as Google Ads and LinkedIn Lead Gen into the marketing stack for real-time sync and tracking.
• I managed the full lead lifecycle: from acquisition and scoring to MQL/SAL/SQL tracking, aligning marketing contribution with sales SLAs. My team of 8 marketing associates executed data quality projects - standardization, enrichment, de-duping, and segmentation - boosting conversion and campaign performance.
• To support visibility and decision-making, I built and automated executive dashboards (via Tableau and custom SQL scripts), enabling cross-functional teams to access insights into campaign ROI, funnel metrics, and database health.
• I also engineered server-side infrastructure to support secure and reliable marketing ops - including AWS-based virtual servers, SSL setup, firewall configuration, and automation through Bash/Perl scripting. I built custom automation tools using PHP, Ruby, and APIs to connect platforms like RainKing, Marketo, and Salesforce.

Apr 2018 – Mar 2020 · 1 yr 11 mos

• As Lead Automation at Zscaler, I spearheaded the transformation of marketing operations through automation, campaign centralization, and MarTech enablement. I played a pivotal role in optimizing the global demand generation engine by automating lead flows, scaling campaign execution, and building in-house tools to reduce operational friction.
• I executed ABM, webinar, and event campaigns globally using Marketo and Salesforce, while integrating ad platforms like Google Ads and LinkedIn for real-time lead sync. I centralized marketing execution processes, ensuring consistent workflows, GDPR compliance, and measurable output across all programs.
• Owning the entire lead lifecycle, I developed systems for lead capture, enrichment (demographic, behavioral, firmographic), scoring, routing, and performance tracking. I created dashboards and reporting structures for executive visibility into marketing ROI, campaign health, and funnel analytics.
• I built and maintained custom automation tools in PHP, Ruby, and MongoDB to support internal teams - ranging from CRM solutions and ticketing systems to lead sync engines. I developed secure, virtualized infrastructure on AWS/Heroku, using Bash/Perl for job automation, SSL setup, and server maintenance.
• As a Marketo Certified Expert, I led a team of developers to create scalable marketing assets (emails, landing pages, forms) and ensured adoption of best practices across teams. I also championed cross-functional collaboration with global stakeholders to refine campaign strategy, streamline execution, and elevate the marketing experience.
• My work laid the groundwork for scalable marketing systems, accelerated campaign velocity, and improved lead quality - delivering measurable growth impact and supporting Zscaler’s global leadership in cloud security.

Feb 2015 – Mar 2018 · 3 yrs 1 mo

• I designed and built customized API-based automation tools from scratch, leveraging Salesforce and Marketo APIs to integrate and automate complex marketing and sales workflows. I developed solutions that automatically analyzed scenarios and triggered actions, saving hours daily across multiple teams.
• I integrated leads from diverse sources into the CRM system using PHP and REST APIs, supporting accurate lead routing and enrichment. I led the development of internal CRM, blog, and API projects, and worked extensively on CDP initiatives using LinkedIn, RainKing, ZoomInfo, Hoovers, and Jigsaw APIs for comprehensive contact discovery.
• Supporting demand generation, I managed webinar and event setups in GoToWebinar and created multi-channel marketing campaigns through Marketo, including email campaigns, tracking URLs, and landing pages to drive lead generation and increase prospect engagement.
• I built detailed customer profiles using Salesforce.com APIs, and devised multi-channel marketing strategies spanning CRM, social media, email, advertising, events, PPC, telemarketing, and PR to maximize outreach effectiveness.
• To accelerate development, I created a custom PHP framework that streamlined project delivery. I also developed SEO-optimized websites and microsites, collaborating with graphic designers to build compelling, standards-compliant user interfaces using HTML5, CSS, and JavaScript.
• My expertise includes designing automated email workflows triggered by customer interactions (clicks, opens), enhancing lead nurturing in demand generation campaigns. I ensured GDPR compliance and optimized lead lifecycle automation using Marketo and Salesforce integrations.
• I managed and secured virtualized AWS servers with SSL and automated server tasks using custom Bash and Perl scripts. I built scalable automation tools with PHP, Ruby, MySQL, NoSQL, and MongoDB, aligning technical solutions with business goals to improve pipeline velocity and marketing ROI.

Jan 2015 – Feb 2015 · 1 mo · Dudley, United Kingdom

• (Project Based)
• Worked on ecommerce project.
• Intsalling new servers and managing them.
• Managing team of developers and designers.
• Load Balancing of servers.
• Worked on ios apps and android apps with json api and google cloud services

Feb 2013 – Jan 2015 · 1 yr 11 mos · Amritsar

• Responsibilities:
• Developed Recruitment Websites and education blogs using Wordpress, Soap, MVC, codeigniter, Api, PHP, HTML5, CSS3, and jQuery
• Worked on linkedin Api project for recruitment purposes. Created a Custom website with api usage.
• Working on payment information Security for online payments ( Core Php )
• Working on SEO (search Engine Optimization) websites for best search engine ranking.
• Created search engine optimized web sites and micro sites.
• Worked with a team of graphic designers to create compelling web site user interfaces.
• Designed business applications using web technologies like HTML and CSS based on the W3C standards
• Developed multiple Facebook and custom landing pages for different marketing ad campaigns
• Trained International and United States Marketing Teams to manage and build emails in Wordpress
• Updated CSS background images, company logos, drop down menus, hyperlink buttons, headers, footers, and more to make the website more appealing to our clients.
• Environment: HTML, CSS, PHP, JavaScript, Soap, E-commerce, Wordpress, Joomla,moodle, Linux (Ubuntu), Git, MYSQL, Codeigniter, MVC, SEO.

Apr 2012 – Jan 2013 · 9 mos · Sydney Area, Australia (offshore)

• Responsibilities:
• Developed Travelling Websites using Soap, PHP, HTML5, API, CSS3, and jQuery.
• Created online booking system on the basis of goggle API (SOAP PHP)
• Created custom CMS for user interface and Admin Login.
• Worked on SEO of Websites using Link Building, Social Networking, Google Keyword Analysis.
• Environment: HTML, CSS, PHP, Soap, Api, Drupal, JavaScript, Wordpress, Joomla, Linux (Ubuntu), MYSQL, SEO

Mar 2011 – Jan 2012 · 10 mos · Amritsar

• Responsibilities
• Involved in enhancing the SalesWorks integration platform with a JavaScript-based Web Service capability to integrate business information called Company Views using Soap, Api, HTML, XHTML, DHTML, CSS, JavaScript, PHP, MYSQL, XML
• Designed the front-end applications, user interactive (UI) web pages using web technologies
• like HTML, XHTML, and CSS.
• for development of Non-Functional Web pages using HTML5 & CSS3, JSP, JQuery.
• Developed UI on mobile web platform using JavaScript, HTML, CSS, JavaScript validations and
• Worked with Firebug to locate the issue through different browsers.
• Worked on CMS System for online booking of products
• Created pamphlet and banners of campaign in Photoshop
• Responsible for checking cross-browser compatibility and hence worked on different browsers
• Used Photoshop for image editing and website design.
• Worked extensively with the backend team to integrate the HTML code into JSPs.
• Environment: HTML4/5, CSS, CMS, PHP, JavaScript, JQuery, AJAX, Linux, (centos, Ubuntu), VMware, Photoshop, Dream Weaver, Firebug, Windows, MySQL and Microsoft Excel, Photoshop.

May 2007 – Dec 2014 · 7 yrs 7 mos · Amritsar Area, India

• Responsibilities
• Analyzed, Designed and developed Web based application as per the requirement.
• Creating apps in ruby on rails
• Worked extensively on numerous web technologies including HTML5, PHP, Soap, Codeigniter, Git, MVC DHTML, XHTML, CSS 2.0, CSS 3.0, MYSQL, and JavaScript.
• Implemented Data validation, Form validation, Objects.
• Developed the project implementing Dynamic components using images, pop-ups, tabs, text optimization, tables and pre-populated components making use of JavaScript, Ajax extensively.
• Solid Hand coding of HTML, DHTML, XHTML, JavaScript, JQuery.
• Managed Linux Server & VMware(centos, Ubuntu, fedora, debian).
• Responsible for creating the screens meeting W3C standards.
• Applied JQuery scripts for basic animation and end user screen customization purposes.
• Resolved numerous cross browser issues related to JavaScript, mainly JQuery.
• Worked on different browsers IE 6, 7, 8, Mozilla 3.0, 3.5.3.6 and chrome.
• Environment: HTML4/5, CSS, PHP, Soap, JavaScript, JQuery, Codeigniter, Git, Ruby on Rails, MVC, AJAX, Linux, (centos, Ubuntu), VMware, Photoshop, Dream Weaver, Firebug, Windows, MySQL and Microsoft Excel.

May 2007 – Dec 2014 · 7 yrs 7 mos · Offshore India

• Responsibilities
• Developing new features and maintained modules on n-tier, muti server e-Commerce web applications.
• Designing and developing an e-Commerce website for various retailers to sell products online with secured real time transaction.
• Use of PHP, Soap, HTML, DHTML to code the e-Commerce systems with MYSQL database to manage product category and customer data.
• Use of e-Commerce solutions for retailers.
• Managing website hosting servers, built on Linux OS, to publish and host webpages of the e-Commerce systems
• Building relational backend databases for the web applications using MySQL
• Database design
• Custom Coding PHP, OOP, Mvc, CodeIgniter.
• Interfaced with payment gateways, domain name registration services, web hosting services and other web services.
• Web applications.
• Environment: HTML4/5, CSS, PHP, Soap, JavaScript, JQuery, Codeigniter, Ruby on Rails, Git, MVC, AJAX, Linux, (centos, Ubuntu), VMware, Photoshop, Dream Weaver, Firebug, Windows, MySQL and Microsoft Excel.