Feb 2018 – May 2020 · 2 yrs 3 mos · Bengaluru Area, India

• Responsible for planning the budget and executing the performance marketing campaigns across channels.
• Managing Facebook, Affiliates and Google AdWords among channels with a strong KPI on Performance.
• Driving performance on other channels like Quora, Twitter, LinkedIn, Tiktok and Apple Search Ads to de-risk marketing goals.
• Core Member of a recently launched product soon to be taken to the Market.

Sep 2016 – Oct 2017 · 1 yr 1 mo · Bangalore

• Managed Facebook Marketing, Affiliate Marketing and Retargeting with strong performance KPIs on CAC, CPI and ROI.
• Conduct Day to Day funnel analysis to ensure smooth flow of User Acquisition and Retargeting on Web, M-site and App.
• Leading the App marketing efforts, championing end to end tracking via Appsflyer.
• Effectively segmenting audience for improving Cohorts and Customer Retention by using Notification, Email and SMS.
• Reduced the CPT on M-site by 40% on Facebook, by improving the conversion rate through landing page optimization
• Reduced the CPI by 30% and Day-1 CPT by 40%, by improving the Install rate, CTR, Conversion by differential targeting.
• Increased the Affiliate App transaction by 800% compared to last year without dropping the quality of purchases.
• Led a team of 2, responsible for Facebook and Affiliate revenue optimization.
• Controlling Affiliate Ad Fraud by acting on the lead indicators like Click-to-install time, Conversion rate, Uninstall etc.
• Started the App Third-party Retargeting campaign on different audience segments, scaling the campaign to 500 transactions a day.
• Improved the Play Store conversion by 40% through different techniques of App Store Optimization

Jan 2015 – Aug 2016 · 1 yr 7 mos · Bangalore

• Improving the Web & M-Site Affiliate channel by 50% to generate revenue of Rs.60 Lakhs+ in a month.
• Setup the App Affiliate Channel for Zivame, increasing the daily contribution to 5%.
• Handling Zivame’s media planning and buying for TV, Radio and Print working on campaign budget of Rs.2+ crores
• Increased Retargeting through Third Party Vendors by 700% by testing audience segments based on purchase behaviour.
• Worked on Email and SMS Marketing and Push Notification to improve repeat purchases.
• Evaluating and initiating alliance and sponsorship deals with other ecommerce companies, ensuring brand-fit.

Apr 2014 – Jun 2014 · 2 mos · Mumbai Area, India

• Social Media - Research and Strategies
• Digital Media Planning - Contacting Publishers, Research, Making a Digital Media Plan
• Worked on projects related to Mercedes India, TVS Tyres, LIC, Manyavar, HT among others.

Oct 2013 – Nov 2013 · 1 mo · Mumbai Area, India

• Intern at Magic Bus, working with the Communication Team.

Apr 2012 – Sep 2012 · 5 mos · Chennai Area, India

• Conducted Market Research for our Jewellery, Cement clients among others.
• Exposure in the Ad field.
• Regular interaction with the in-house content, creative, and client-servicing teams.

Sep 2011 – Feb 2012 · 5 mos · Mumbai Area, India

• Being a Business Consultant, I was also responsible for Media Sales for our Clients.
• Interacted with Marketing Heads of many companies.
• Interacted with Media Buyers at many Media Agencies.

Jun 2011 – Aug 2011 · 2 mos · Mumbai Area, India

• Being a Management Trainee I worked closely with the Strategic Marketing and Research Team.
• Learned the basics of TAM software during my time there.
• Conducted a Market Research Survey for Mi Marathi Channel at Mumbai and Pune.