Aug 2022 – Present · 3 yrs 9 mos

• Live Social Media Marketing Sessions: Engage in dynamic live sessions where I cover the intricacies of social media marketing across Facebook, Instagram, LinkedIn, and Twitter. Learn the latest trends, strategies, and tactics to succeed in the ever-evolving digital landscape.
• 🔍 Marketing Funnel Mastery: As your guide, I'll walk you through the marketing funnel, demystifying its stages - from the 'Top of the Funnel' for brand awareness, through the 'Middle of the Funnel' to nurture leads, and finally, the 'Bottom of the Funnel' for conversion. You'll gain a deep understanding of each stage and how to maximize your impact.
• 📌 Platform Proficiency: Get hands-on guidance on creating and optimizing your social media profiles. From crafting compelling bios to choosing eye-catching profile pictures, I'll ensure you're making a lasting impression on your audience.
• 📈 Strategic Brilliance: Crafting the right social media strategy is key to success. I'll provide personalized coaching to help you devise a winning strategy tailored to your goals and target audience. Whether it's brand building, lead generation, or sales, we'll map out a plan for success.
• 💡 Facebook Ad Mastery: Dive deep into the world of Facebook advertising. Discover how to set up and manage a Facebook Ad Manager account effectively. Learn the art of creating high-converting ad campaigns, dissect the ad structure for optimal results, and uncover hacks for crafting compelling ad copies and visuals.
• Join me in your quest to become a social media marketing expert! Let's transform your online presence and business growth together. 🚀
• Ready to take the first step? Connect with me today

Aug 2019 – Dec 2023 · 4 yrs 4 mos · Mumbai Area, India

• Lead the Digital Marketing initiatives at Godrej Security Solutions namely SEO |SEM| Social Media Marketing,| Email Marketing,| Whatsapp Bot | SalesForce Marketing Cloud | GA4|

Jan 2019 – Jul 2019 · 6 mos · India

• Manage the digital presence of brands like Mad Over Donuts, Copper Chimney, Munchilicious, Canadian Wood
• Work with the copy ,design and paid media team, to create a holistic digital media strategy that collaborates with the Marketing, PR and advertising campaigns of the client.
• Research top influencers, competitors, and trends in clients’ industries.
• Create timely and engaging content for relevant platforms and intended audiences.
• Monitor platforms for customer service opportunities and initiate conversations on behalf of the client.
• Create and execute social media calendars and streamline internal processes for faster turn around time
• Analyze and report social media actions on a monthly basis for successes and new opportunities.
• Work with the production team to create engaging video content that reflects the brand's persona and tone.
• Mentor social media executives and align them as per their tasks and responsibilities
• Suggest and implement new digital features to brands, to garner engagement
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Continue to refine and define our social marketing process.

May 2014 – Jan 2019 · 4 yrs 8 mos

• Essential Duties
• Decoding briefs for campaigns, planning and conceptualising digital campaigns as per the objectives
• Having a consistent check on the competition brands and identifying engaging content pieces which can work on the brand's social media page
• Measure the effectiveness of the content with the help of weekly insights.
• Maximising topical events at large and making appropriate use of it on the brand's social handles
• Closely monitoring PPC campaigns with the help of the media team and taking effective measures to drive conversions/ sales/ engagement/ registrations
• Monthly planning of social media content calendar for brands across various platforms & aligning the team to execute the same
• Overseeing all the queries and leads on the social media assets in a timely manner and aligning the ORM team to respond to the same
• Recommend relevant social media spends/ routes as per the budget for amplification
• Getting in touch with 3rd party portals like Scoop-whoop, MensXp and identifying various opportunities for amplifications
• Analysis of the monthly Social Media Optimisation reports
• Develop and expand community through seeding and effective blogger outreach.
• Mentor and guide the design team about the brand's personality and creative guidelines and oversee the design collaterals.
• Participate in the quarterly strategy reviews of the brands by sharing the digital content audit report with the team
• Participate in strategic discussion & Ideation for social media accounts at DF5.
• Pitch digital campaign ideas to new and existing clients
• Review team's performance and ensure their productivity
• Create plans for digital campaigns and pitch the same to the client as a way to up-sell services
• Liasoning with the finance team to ensure that the estimations and PO's are released in a timely manner
• Following up with the clients on the outstanding amount and ensuring the dues are cleared on time.

Jan 2013 – May 2013 · 4 mos · Mumbai

• Talent Acquisition and Recruitment
• HR Strategic Interventions
• End to End Recruitment
• .•Employee and Labor Relationship Management
• Vendor Sourcing.

Jun 2012 – May 2014 · 1 yr 11 mos

• Retail Management
• Retail Marketing
• Marketing Strategy
• Target Segmentation

Jun 2011 – Dec 2011 · 6 mos · Mumbai Area, India

• Identify and develop sources of potential clients
• Understanding the client’s requirement and providing solution, which are in consensus with the internal team.
• Resolve client’s objections to products.
• Created and maintained a page for the company on facebook to manage its social presence.
• Maintain accurate knowledge about the competitor’s products, be able to highlight their shortcomings and highlight our company’s relevant benefits.
• Attend internal and external meetings.
• Maintain regular contact with key clients.
• Accompany the senior management for final closure.

Sep 2010 – Apr 2011 · 7 mos · Mumbai Area, India

• Understanding the marketing strategy of the brand in order to ideate and conceptualize BTL Campaigns.
• Making concept presentations, lead generations with the clients and liaison with them.
• Monitor Review/Report Campaigns and Projects.
• Understanding client’s requirements, discussing brand issues and communication strategies with the client.
• Handling financial issues with the client (Timely collection of estimates
• Responsible for the accuracy of release of material and ensuring their timely release.
• Co-ordination with the operation team for timely preparation of costing of activations to be given to the Clients.
• Briefing the promoters about the brand that needs to be promoted and training them in interacting with the crowd.
• Arranging the specified collateral essential for the on ground activations by co-coordinating with the Operations department.
• Executing the On ground activations as per the instructions specified by the client.
• Clients handled namely are UTV Movies, UTV Action, TV Bindass and MTS.