Jan 2025 – Mar 2026 · 1 yr 2 mos

• Leading Data , Tech & Finance Verticals within Domestic business.

Feb 2024 – Jan 2025 · 11 mos

Apr 2023 – Jan 2024 · 9 mos · Gurugram, Haryana, India · On-site

• Building sales for Novatr !
• Established the entire sales department by hiring, training, and deploying a team comprising sales associates, Team Leaders (TLs), managers, operations associates, and training & quality associates.
• Spearheaded revenue growth, surpassing 80 crore ($10mn) ARR.
• Elevated Lead to Enrollment (L2E) conversion rates from 2.4% to 4.1%, significantly enhancing the conversion funnel's efficiency.
• Optimized order processing by creating an in-house payment management system, slashing the refund rates significantly.
• Established a dedicated finance ops team, slashing the turnaround time (TAT) for registration to fee completion from 21 days to just 7 days.
• Drastically reduced First Loss Default Guarantee cases (FLDG) to a mere 2% of total booked sales.
• Successfully maintained an attrition rate of less than 15% annually, fostering increased employee satisfaction and bolstered productivity across the board.
• Increased the Average ticket size (ATS) from 1.73 lakhs to 2.01 lakhs by curbing inappropriate discounting and implementing comprehensive sales pitch training refreshers for the frontline team.
• Established the training vertical from scratch, resulting in reduction in Performance Improvement Plan (PIP) attrition.
• Played a pivotal role in setting up payment and third-party loan portals, enabling a no-cost EMI option for customers .
• Engineered robust inbound and referral sales processes, implementing the Novatr Circle of Excellence, which now contributes 1/4th of revenue month-on-month through referrals.

Sep 2022 – May 2023 · 8 mos

• Independently leading the inside sales project for North India k12 segment ( Aakash Byju's) with
• a team of 248 sales associates,24 managers and 4 senior managers.
• Handling end to end transition of direct sales associates into inside sales model by equipping
• them with all required training.
• Successfully piloted the AI based automated audit process for the calls made via cloud calling
• tool ( ameyo) resulting into net increase of 30% in call pitch adherence by inside sales team.
• Driving data based approach for inside sales funnel management and target setting for
• associates.
• Creating processes for routine reporting of the Manager's current performance ,inputs ,weekly
• & bi-weekly revenue punched.
• Driving regular town-halls / focused group discussions with the entire span to promote
• communication around organizational policies to achieve efficiency & effectiveness in all
• processes.
• Reviewing Lead utilization factor & lead to sale factor at manager wise level on weekly & bi- weekly basis.

Feb 2021 – Sep 2022 · 1 yr 7 mos

• Driving Revenue upwards of 150 crores with a team of 180 sales associates and 10 managers.
• Handled end to end Merit nation( Aakash Digital) team merger with BYJUS sales team.
• Delivered T vs A of more than 100 percent for 14 consecutive weeks resulting in 90 percent +
• for complete year.
• Increased DC2E from 13 % to 27 % .
• Streamlined order punching process to first classroom experience flow resulting in reduction of
• refund rates to just 5 %.
• Handled a floor and field management responsibility for creating a pipeline of approximately
• 1,80,000 unique customer meetings annually.
• Planned and executed Employee engagement month on month for top performers resulting in
• the increase of HR rating to 8/10.
• Running on the attrition rate of 2.3 % annually leading to overall increase in employee satisfaction and productivity.
• Successfully piloted the formation of regional pre sales team from existing set of non
• performing sales associates. Leading to increase of 1.4 demo/sales associate on weekly basis.

May 2018 – Apr 2020 · 1 yr 11 mos · Noida Area, India

• Leading a team of 30 associates.
• Revenue responsibility of 25 Cr + per annum.
• Responsible for generating revenue from J&K market in direct sales set up.
• Revenue generation responsibility by doing Hub & Spoke in regions of Himachal Pradesh , Haryana & Uttar Pradesh.

Mar 2017 – May 2018 · 1 yr 2 mos · Noida Area, India

Apr 2020 – Feb 2021 · 10 mos · Gurgaon, Haryana

• Building sales for Campk12 from Scratch !
• Setting up CRM for the sales team from scratch - Implementation of Leadsquared across all functions.
• Driving business and increasing revenue by 400 percent MOM.
• Scaled up revenue to 5 cr per month from 3 lakhs with a team of 80 associates and 4 managers all hired by me.
• Doubled ATS to 16k from 8k till May and eventually hitting an ATS of 33k from November onwards.
• Handles revenue responsibility pan india.
• Increased L2E from 1 percent to 4 % and demo to conversion percentage ( DC2E) is up to 12 percent.
• Closely working with marketing team to drive campaigns for organic lead generation.
• Implementation of referral programme hitting a conversion of 45 percent is the key part od organic lead generation with CAC as lower to 6k for these leads.
• Strategising developments around the courses offerings with add on features as what to offer in which course.
• Introduction of multipliers/kickers for promoting long term courses - Increasing our long term courses to 65 percent of the total sales volume.
• working on zendesk ticketing system for understanding data around customer satisfaction - Resulting in increase of NPS to 51 ( best in ed tech space)
• Ensuring timely closure of all sales escalations and tickets which is directly impacting Net promoter score.
• Training and implementation of multiple emi options for increasing conversions and ticket size.
• Net increase in ATS by 50 percent from 20k to 35k after introduction of No cost EMI on Cards and also with some partners such as zest, propelled, shopse and Bajaj.
• Setting up pitch training for post sales team and how to drive renewals for exisiting customers .
• Responsible for setting up Payment portal for CampK12, Razorpay with enabling of no cost emi on credit and debit cards.

May 2016 – Mar 2017 · 10 mos · Delhi NCR

• Work with the management team to generate leads through developing contacts
• Shortlisting the relevant potential clients and seeking appointment
• Developing collateral for company's pitch to clients
• Honoring the appointments and making the pitch to potential clients
• Client onboarding and servicing
• Key Account Management
• Working with the management in raising funds

May 2015 – Jul 2015 · 2 mos · Rajasthan, India