Jan 2025 – Feb 2025 · 1 mo

Jul 2022 – Jan 2025 · 2 yrs 6 mos

• 1.Consumer & Market Research
• Conducted end-to-end consumer research across various product stages, delivering actionable insights that influenced key business decisions.
• Applied qualitative and quantitative research methodologies, including in-depth interviews (IDIs), ethnographic studies, and focus group surveys to decode consumer behavior and market trends.
• Executed primary and secondary market research to analyze consumer preferences, contributing to data-driven product and marketing strategies.
• 2.Product & Business Insights
• Analyzed technical and business requirements to provide valuable inputs on product IDs, specification sheets, and color preferences.
• Designed and implemented research studies that identified market trends and evolving consumer demands, aligning with business goals.
• Gathered and evaluated customer feedback through surveys, social media analytics, and direct interactions to enhance product offerings and satisfaction levels.
• 3.Cross-Functional Collaboration
• Planned and executed research projects in partnership with internal and external stakeholders to drive strategic product decisions.
• Spearheaded the Consumer Retail Journey Project, improving consumer understanding through strategic application of the 4Ps—Product, Price, Place, and Promotion.

Oct 2021 – Jun 2022 · 8 mos

• Handing Y series and Series T
• Formulation of product positioning strategy based on market survey and analysis.
• Conducting market research (GTM) and competition analysis.
• Product life cycle management and formulating strategies to retain or increase market share.
• Developing product long term road and short term intervention PAN Gujarat.
• To organize New Product Launch and integrating all the departments for new product launch.
• Product design management which includes reviewing design, compacting workflow and studying impact on performance.

Jul 2021 – Oct 2021 · 3 mos

• During my training period at Vivo, I gained valuable insights into various departments of the organization. I had the opportunity to learn extensively about the Product Department, Marketing Department, Product Training Department, Stock Management, Promotion Management, and Branding Department. This comprehensive exposure allowed me to develop a well-rounded understanding of how these departments function and collaborate within the organization. I acquired knowledge and skills related to product development, Sales Department (TL,TSM,ASM,ZSM level), marketing strategies, training methodologies, stock management, promotional activities, and brand building. This immersive learning experience has greatly enriched my skill set and prepared me to excel in the dynamic

May 2020 – Dec 2020 · 7 mos · Delhi, India

• ⭐Received Pre-Placement Offer
• During my internship, I gained hands-on experience in various facets of digital marketing. Here are the key highlights:
• Conducted consultations with B2B businesses and customers, providing valuable insights on digital marketing strategies.
• Played a pivotal role in website creation and design for DigitalMathur and LocalEbazzar, ensuring visually appealing and user-friendly interfaces.
• Conducted comprehensive keyword analysis for SEO, implementing both on-page and off-page optimization techniques.
• Successfully managed the social media pages of Digital Mathur and LocalEbazzar, utilizing paid campaigns and strategic planning to drive engagement and reach.
• Leveraged my expertise in SEO to optimize the DigitalMathur and LocalEbazzar websites, improving their search engine visibility.
• Revitalized the email marketing strategy, tailoring it to user engagement patterns and optimizing campaign performance.
• Developed effective strategies and implemented social media marketing (SMM) campaigns, including content creation, for various platforms, driving brand visibility and engagement.
• Through these experiences, I honed my skills in digital marketing and gained a deep understanding of the strategies and tactics that contribute to business success in the digital landscape.

May 2020 – Jul 2020 · 2 mos

• ⭐Received Pre- Placement offer
• During my internship, I focused primarily on market research and content development for the company. It provided me with invaluable insights into expanding business through online platforms. Throughout the three-month duration, I gained a deep understanding of targeted audience strategies and how to effectively reach them. This experience enhanced my knowledge of developing business expansion strategies in the digital realm, enabling me to leverage online platforms for optimal audience targeting.

Feb 2020 – Feb 2020 · 0 mo · Ahmedabad, Gujarat, India · On-site

• Got an Opportunity to be a part of the Biggest Election exhibition Fair by Vijay Sales for LG company at Gujarat for 10 Days.
• Learning - Customer pitch, Understanding customer mindset, Up pitching, Convert competition customer to our market place, Customer Segmentation, Pricing Strategy,stock strategy
• Key Results-
• Generated more than 1.1 cr+ Business within 10 Days.
• Stood 1st in top sales contributor.
• Converted more than 100+ customers from the competition Market space.