Rakhi Singh

Head of Design

Delhi, India6 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 6 years of experience in skincare marketing.
Expert in influencer marketing and community engagement.
Data-driven strategies to enhance brand visibility.

Stackforce AI infers this person is a Marketing Professional specializing in B2C skincare and community engagement.

Contact

Skills

Core Skills

Community BuildingInfluencer MarketingContent StrategyContent Creation

Other Skills

Community EngagementInstagram CampaignsBrand LoyaltyUser Feedback IntegrationUser Relationship ManagementMarketing StrategyBrand ManagementProduct MarketingFast-Moving Consumer Goods (FMCG)Brand AwarenessResearchSocial MediaMarketingSocial Media MarketingEmail Marketing

About

As a dedicated marketing professional with over 6 years of experience in the skincare industry, I currently serve at Honasa Consumer Ltd, where I focus on building vibrant communities for our brands and spearheading influencer marketing initiatives. My passion lies in connecting with skincare enthusiasts, conducting in-depth research and surveys to gather valuable insights that drive brand strategy and engagement. I thrive on cultivating relationships that not only enhance brand visibility but also foster genuine connections within the skincare community. My approach combines creativity with data-driven strategies to ensure our marketing efforts resonate deeply with our audience. I'm always eager to explore new trends and innovations in skincare, and I'm committed to contributing to the growth and success of the brands I represent.

Experience

6 yrs 11 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 7 mos

Current Experience

Honasa consumer ltd.

3 roles

Assistant Community Manager

Promoted

Oct 2024 – Present · 1 yr 7 mos · Gurugram, Haryana, India

As Assistant Community Manager for Mamaearth and Dr Sheth’s, I help build and engage vibrant skincare communities. I run targeted Instagram campaigns, foster brand loyalty, and drive conversations around clean, effective skincare — promoting Mamaearth’s natural values and Dr Sheth’s dermatologist-backed solutions.

Influencer MarketingCommunity EngagementInstagram CampaignsBrand LoyaltyCommunity Building

Senior Community Executive

Apr 2023 – Sep 2024 · 1 yr 5 mos · Gurugram, Haryana, India

As Senior Community Executive for Aqualogica, I build and engage a skincare community focused on hydration and clean actives for Gen Z and millennials. From crafting Instagram campaigns to shaping content strategy and integrating user feedback, I help position Aqualogica as a leading hydration-focused brand on social media.

Content StrategyUser Feedback IntegrationInstagram CampaignsCommunity Building

Community Executive

Aug 2021 – Mar 2023 · 1 yr 7 mos · Gurugram, Haryana, India

As Community Executive for The Derma Co, I helped grow a community centered around treatment-based skincare with active ingredients. I led Instagram campaigns, created engaging content, and built strong user relationships while using feedback and analytics to guide strategy and boost engagement.

Instagram CampaignsContent CreationUser Relationship ManagementCommunity Building