Jan 2023 – Feb 2026 · 3 yrs 1 mo · Lucknow · Hybrid

• Taught 4 batches on the topic 'Branding in the Digital Era', covering new age consumer insighting and practical brand building approaches.

Jun 2021 – Dec 2024 · 3 yrs 6 mos · Bengaluru, Karnataka, India · On-site

• Donned several hats working on the brand 'cult', India's market leader in fitness.
• Headed the community brand charter for cult, with the intention of catalysing member evangelization for fitness in India. Set up frameworks and best practices with a dozen strong community brand team to unlock this lever as cult's primary imagery , and build long-term equity.
• Grew online communities of cult on Instagram and YouTube multifold. The @wearecult page on Instagram boasts a 1.2 Million fanbase today, and the YouTube handle has 2 Million followers.
• Managed gig-teams of creative professionals over 3.5 years, collectively conceiving and executing brand campaigns on digital that put 'cult' at the centre of health conversations, eventually creating strong WOM & purchase intent.
• Oversaw PR. Liaised on spokesperson engagements for the CEO, CFO, COO, and other leaders, and managed crises with reactive strategies.
• Other projects/charters - Insights, Brand Track / Brand Health Measurement studies, Brand Partnerships / Collaborations, Celebrity / Influencer Management, Monetization, Employer Branding.
• Currently consulting for cult's brand team on various brand growth projects. Since Sep '25.

May 2019 – May 2021 · 2 yrs · Bengaluru, Karnataka, India · On-site

• Led the digital mandate for the iconic Kingfisher brand - Brand love campaigns, in-app advertising, digital integrations, influencer marketing and content strategy, that generate 125 Million fan engagements annually, at an SOE of >70%. The charter played a pivotal role in 'youthening' of Brand Kingfisher, with creative abrasion as a core attention device. Campaigns directed with this objective racked up 14 awards for creative excellence at various prestigious forums.
• Custodian of social media handles, microsites for Ultra, Heineken and Amstel, with mandates to achieve desired periodic engagements in the respective categories they play in.
• Overall ownership of Kingfisher Calendar App and Pitchers App including product management, growth, and performance marketing.
• Category lead for E-commerce : GTM.

Sep 2016 – Apr 2019 · 2 yrs 7 mos · Bengaluru Area, India

• Go-to-Market consulting and project planning in partnership with Marketing teams at Telcos to boost adoption of voice-based-services (100Million MAUs).
• Growth Marketing - Programmatic Advertising, AdWords, App Store Optimization and Performance Marketing Strategies for catalyzing user acquisition of InstaVoice - Voicemail App in Africa, USA and UK.
• Social Media - B2B Leads Generation via LinkedIn campaigns, 10X increase in impressions and traffic for B2C products on Facebook, Instagram and Twitter.
• Global PR : Thought Leadership, Tradeshows, Speaker Slots, Press Releases, Wire Management, Journalist & Analyst relations, 1400+ coverages achieved in the past year.
• Brand - Renewed Corporate and Product Brand Identities, Visual Metaphors, Tone of Voice and rule-book to ensure a consistent, coherent brand experience.
• Marketing Communication– Brochures, Website Custodianship, Product Launches, Tradeshow Booth Logistics, Content Marketing, Newsletters, Merchandises, Employer Branding, Presentations & Sales Collaterals.
• Handling a team of 4 employees, and 3 agencies.

Sep 2015 – Sep 2016 · 1 yr · Bangalore

• Co-founded Happy Cook with the mission of simplifying cooking for DINKs in Bengaluru.
• Designed a cult brand persona, through associations of humour and satire.
• Digital Marketing - Use of Ad networks and Social media to sell the Industry first, brand second and products third.
• Framed a Fresh Unboxing experience through clever use of packaging concepts and aesthetic design.
• Growth Hacking - Seeding, executing and listening to marketing experiments, to find the sweet spot for Meal-kit business.
• Liaised directly with PR outlets to propagate the concept of meal-kits and successfully executed the PR plan.
• Laid and executed the roadmap for customer acquisition through online and offline channels.
• Geo-targeted micro-marketing to drive sales of meal-kits.
• Proposed, negotiated and closed smart partnerships with Zomato, Foodpanda and Goodbox.
• Designed an employee brand rooted on 'Happiness', that'll play pillar to a high performance team.

Jul 2014 – Dec 2015 · 1 yr 5 mos · Bengaluru Area, India

• 1. Implementing re-branding exercise and transforming brand communication at every customer and employee touch-points in accordance with the defined brand guidelines.
• 2. Establishing and maintaining branded properties across Facebook, LinkedIn & Twitter. Social Media Marketing to increase reach of the brand as well as website traffic.
• 3. Inbound Marketing Management by owning up Toll Free, Website Chat & SMS Short codes. Supervising the process of qualifying, documenting, assigning & tracking conversions of these inbound leads.
• 4. Website Custodianship for India business across careers, brands & content pages.
• 5. Email Marketing – Manages content, design & dispatch of all Email campaigns at Amagi.
• 6. Liaising with PR agency to grow awareness of Geo-targeted TV advertising Industry and project knowledge leadership of Amagi across trade magazines & business dailies.
• 7 Identifying sponsorship & speaker slot opportunities in Conferences, Summits & Conventions.
• 8 Deploying Banner Advertising, Search Engine Optimization techniques and effective Search Engine Marketing to drive traffic to the website.
• 9 Micro-marketed activations at Media Agencies.
• 10 Brand Merchandising.

Jun 2012 – Jun 2014 · 2 yrs · Chennai

• 1. Worked closely with Strategic Marketing Group to implement and execute the re-branding exercise in Godrej Storage Solutions. This included transforming the brand communication at every customer and employee touch-points in accordance with the brand guidelines and value systems.
• 2. Interacted with BCG team to provide quantitative inputs for creating action plans for Vision 10x10 – A strategic exercise that targets ten-fold growth in ten years.
• 3. Deployed Search Engine Optimization techniques and effective Search Engine Marketing to drive traffic to the website and generate web inquiries.
• 4. Co-created Top-class Sales Collaterals with Advertising Agencies within the stipulated time.
• 5. Liaised with Industrial Associations and trade magazines for PR and improved brand visibility using content marketing.
• 6. Identified avenues for promotions in Tradeshows and Exhibitions and coordinated with the
• Sales team to generate inquiries through these events.
• 7. Projected Godrej Storage Solutions as a Knowledge Leader in the area of Warehouse Storage by utilizing opportunities in Conventions, Seminars and Conferences.
• 8. Established a solid platform for internal communication; spearheading the editorial, design and dispatch team of a Weekly Newsletter for employees.
• 9. Helped the employees internalize brand thoughts by partnering with Human Resources department; utilizing the employee engagement programmes for Internal Branding.
• 10. Worked in close quarters with the Product Managers for developing employee Incentives programmes.
• 11. Developed and maintained content for Online Business Channels like indiamart.com, tradeindia.com and ran online promotions to generate inquiries.
• 12. Gathered and analyzed Industry updates, and communicated market Intelligence to the Sales & Marketing team on a weekly basis.

Apr 2011 – Jun 2011 · 2 mos · Chennai Area, India

• Business Development of Forex Products for the Nungambakkam Branch of Thomas Cook.