Rama Sharma

Head of Growth

Gurugram, Haryana, India8 yrs experience
Most Likely To Switch

Key Highlights

  • Spearheaded growth in affiliate marketing channels.
  • Improved ROI for premium educational programs significantly.
  • Designed customer experience roadmap enhancing satisfaction.
Stackforce AI infers this person is a Growth and Strategy expert in EdTech and E-commerce sectors.

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Skills

Core Skills

Growth StrategyStrategic PartnershipsAffiliate MarketingCustomer Experience ManagementBusiness AnalysisPharmaceutical Sciences

Other Skills

Engagement MarketingSales ExecutionStrategic GrowthProject ManagementMarketing StrategyConsumer EngagementCross-functional CollaborationPromotional MarketingNegotiationMonetizationCustomer ExperienceNet Promoter ScoreQuality ManagementCross-functional Team ManagementService Design

Experience

8 yrs
Total Experience
1 yr
Average Tenure
2 yrs 2 mos
Current Experience

Upgrad

2 roles

Leading Growth and Strategic Partnerships

Apr 2024Present · 2 yrs 2 mos

  • 1.Spearheaded brand affiliate channel growth from 20L to a 4cr/Q; bringing new partnerships & scaling to 45+ brands and affiliates
  • 2.Launched shorter ARPU Industry partnership programs, adding profitable revenue ARR of 18 Cr; with 1.2L paid enrollments till date
  • 3.Drove a 30% boost in conversions and achieved a 10% response rate at the DNP stage by solutioning for learner drop-off challenges
  • 4.Launched and massively scaled India’s first 1 year online Master’s program in AI and DS adding 23% growth to the tech vertical
  • 5.Took ROI for premium Doctorate program from 30% to 585% through end-to-end innovative marketing B2B, webinars, and awards
Engagement MarketingSales ExecutionStrategic GrowthProject ManagementGrowth StrategyStrategic Partnerships

Manager of Marketing

Apr 2024Present · 2 yrs 2 mos

  • Spearheaded brand affiliate channel growth from 20L to a 4cr/Q; bringing new partnerships & scaling to 45+ brands and affiliates
  • Launched shorter ARPU Industry partnership programs, adding profitable revenue ARR of 18 Cr; with 1.2L paid enrollments till date
  • Drove a 30% boost in conversions and achieved a 10% response rate at the DNP stage by solutioning for learner drop-off challenges
  • Launched and massively scaled India’s first 1 year online Master’s program in AI and DS adding 23% growth to the tech vertical
  • Took ROI for premium Doctorate program from 30% to 585% through end-to-end innovative marketing B2B, webinars, and awards
Engagement MarketingSales ExecutionStrategic GrowthProject ManagementGrowth StrategyStrategic Partnerships

Meesho

2 roles

Assistant Manager

Mar 2023Mar 2024 · 1 yr

  •  Developed & Executed affiliate marketing strategies to successfully drive 1.7% platform NMV; enhancing consumer engagement
  •  Spearheaded promotional marketing campaign for building affiliate trust; negotiated favorable commissions across affiliate partners
  •  Cross functional engagement with business & product leaders to streamline seller growth & simplify execution with actionable plans
  •  Design and deliver programs to improve key monetization metrics; owning & driving projects through from thought-to-execution
Affiliate MarketingConsumer EngagementCross-functional CollaborationProject Management

Program Manager

Mar 2023Mar 2024 · 1 yr

  • Developed & Executed affiliate marketing strategies to successfully drive 1.7% platform NMV; enhancing consumer engagement
  • Spearheaded promotional marketing campaign for building affiliate trust; negotiated favorable commissions across affiliate partners
  • Cross functional engagement with business & product leaders to streamline seller growth & simplify execution with actionable plans
  • Designed & delivered programs to improve key monetization metrics; owning & driving projects through from thought-to-execution
Affiliate MarketingConsumer EngagementCross-functional CollaborationProject Management

Urban company

3 roles

Central Senior Manager

Jan 2023Mar 2023 · 2 mos

  • Fast-tracked to Senior Manager in ~7 months, against usual 24 month cycle

Strategy Manager

Promoted

Jun 2022Mar 2023 · 9 mos

  • Designed & Executed Customer Experience Roadmap to improve Net Promoter Score for Appliances Category by 20% points
  • Owned the Quality charter for Large Appliance category by cross functional team management to drive PAN India category projects
  • Set Customer Expectations right by piloting Honest Service; showing spares, symptoms & prices upfront as SKUs in Customer app
  • Reduced warranty claims by designing and implementing system to prioritize good quality partners & reduce burn on fleecing cases
Customer ExperienceNet Promoter ScoreQuality ManagementCross-functional Team ManagementCustomer Experience Management

Central Category Manager

Jun 2022Jan 2023 · 7 mos

Exl

2 roles

Senior Analyst

Aug 2020Jun 2022 · 1 yr 10 mos

Senior Analyst

Aug 2020Jun 2022 · 1 yr 10 mos

  • Optimized business forecasting system worth ~ $4.5B; reducing the turnaround time; economizing costs to the company by 0.2%
  • Analyzed the key parameters and conceptualized the challenges to eventually deduce the best fit process through careful insights
  • Spearheading complete end to end implementation; coordinating between teams to efficiently deliver on strict project deadlines
  • Worked on a live project to meet the business standards and maximize customer satisfaction for top utilities client based in UK
Business ForecastingCost OptimizationProject ManagementCustomer SatisfactionBusiness Analysis

Tesco bengaluru

Business Analyst Intern

Jul 2019Dec 2019 · 5 mos · Bangalore

  • Revamped periodic reporting systems enhancing reporting efficiency by 97%; saving 10+ manual hours through automation
  • Worked towards developing a comparison framework with 10+ competitors;formulating market strategy
  • Enhanced accuracy by 75% for industry benchmarking study of various product features and metrics to set standards for quality
Reporting EfficiencyMarket StrategyBenchmarking StudyBusiness Analysis

Sun pharmaceuticals

Product Development Research Intern

May 2019Jun 2019 · 1 mo · Gurugram

  • Worked on designing a novel pharmaceutical oral formulation for fungal disease; conducted and
  • reviewed 100+ tests for the drug formulation studies
  • Minimized Turn Around Time and lab errors of Standard Test Procedure by 50% by developing
  • scientific product library for 200+ pharmaceutical products
  • Instrumented and recorded readings to determine stability study analysis of 15 pharmaceutical
  • formulation in the Production Unit and Quality Control Unit
Pharmaceutical FormulationQuality ControlStability Study AnalysisPharmaceutical Sciences

Bits pilani

Team Captain - Football Team

Sep 2018May 2019 · 8 mos

  • Recruited, trained and led a team of 15 girls to represent BITS Pilani at the university level in India-wide Sports Competition at Shiv Nadar University (SNU) Noida

Zephyr biomedical- tulip diagnostics (p) ltd

Business Development Intern

May 2018Jul 2018 · 2 mos · Goa

  • Developed the In-Process Quality Control System helping the company to cut down on the manufacturing costs by reducing the defective products
  • Conducted deep dive analysis to study the strategic market growth of Diagnostic Kits

Bosm - bits pilani

Coordinator Department of Live Events

Apr 2018Dec 2018 · 8 mos

  • Managed Artist Relations, Prof Shows, Production, and Partnerships for India's one of the largest college fest.
  • Contributed to the Financial Model, Sponsorship, Media, Accommodation, Hospitality, Participation, and Decoration.
  • Led a team of 20 members in Marketing, Sales, Hospitality, and Production verticals.
  • Raised all-time high revenues of over 5L from Sales and Integrated Marketing Campaigns.

Inspired karters baja

Head Of Sponsorship and Controls

Jan 2017Oct 2017 · 9 mos

  • A team of motoring enthusiasts from Birla Institute of Technology and Science, Pilani campus extremely dedicated to proving their mettle in an Off-roading competition like no other- BAJA SAE. The mission is simple-to design, fabricate, and validate a single seater four-wheeled off-road vehicle to take part in a series of events.

Pharmacy training & placement club, bits pilani

Publicity Head - Foster Pharma

Nov 2016May 2017 · 6 mos

  • Youngest student to interact personally with recruiters for better placement scenario; increased student-industry interaction; tapped the alumni network
  • Initiated open sessions to increase student reach; conducted exhaustive analysis of the curriculum; suggested changes to improve the scope for placements

Wall street club, bits pilani

Core Team Member

Aug 2016May 2017 · 9 mos

Education

Birla Institute of Technology and Science, Pilani

Bachelor of Pharmacy — Pharmacy

Jan 2016Jan 2020

Birla Institute of Technology and Science, Pilani

Bachelor of Pharmacy

Jan 2015Jan 2020

Modern International School

Jan 2013Jan 2015

Amity International School, Noida

Jan 2011Jan 2013

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