Apr 2024 – Present · 2 yrs 1 mo

• · Founder of EdPal, a mobile app designed to guide high school seniors and transfer students in making data-driven educational choices, from initial concept through full-stack development and release.
• · Developed and executed the strategic vision, overseeing all aspects of product lifecycle, including market research, user experience design, backend architecture, and monetization planning.
• · Designed and built a recommendation engine, providing personalized university program suggestions based on student preferences, significantly enhancing user engagement and decision-making.
• · Designed and implemented innovative AI features that offer students insights into living expenses, visa requirements, and career pathways, delivering comprehensive guidance for studying abroad.
• · Established a scalable business model for EdPal as an advertising platform, enabling universities and educational institutes to directly target prospective students through sponsored listings and tailored content, unlocking new revenue streams.
• · Achieved a successful launch with a fully functional application, receiving positive feedback for user experience, accuracy of recommendations, and the breadth of information provided.

Jun 2021 – Apr 2024 · 2 yrs 10 mos · On-site

• Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers and/or agencies. With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time. Amazon Advertising offers powerful tools for marketers to optimize their ad campaigns and effectively engage with their target audience. Whether you’re running sponsored ads or utilizing Amazon DSP, the platform provides valuable insights and opportunities to drive results.
• As a Software Development Manager within the Ads Campaign Management team, my role entails managing the publishing services responsible for delivering ad campaign events to downstream clients. Our high-scale publishing services supports search and streaming capabilities for various ad programs like Sponsored Product (SP), Sponsored Brand (SB), Sponsored Display (SD), and Amazon Demand Side Platform (ADSP).
• During my tenure, I expanded our engineering team from one to 10 members in just 9 months. I led efforts to enhance our publishing services' extensibility, resulting in a 165-day annual saving of developer effort. Additionally, I optimized data publishing workflows, reducing customer incident recovery time from 2 weeks to 3 days. Operational improvements led to an 80% decrease in customer-reported issues, freeing up on-call engineers for more critical tasks. I also drove the vision and roadmap for our publishing team, prioritizing initiatives for improved scalability and revenue growth.

May 2017 – Jun 2021 · 4 yrs 1 mo · On-site

• I worked on highly configurable services that power all payments to content providers in Amazon. We are built the next generation Digital Royalty Platform that is responsible for processing millions of dollars in Kindle eBooks, Amazon Instant Video, Amazon Appstore, Amazon MP3, Digital Software & Video Games and an ever expanding digital business at Amazon.
• I partnered with talented teams to build, innovate, and pioneer the royalty and accounting engines for Amazon’s digital business on a global scale. I also led our organization's expansion into the Vancouver office. I hired skilled engineers and managers globally, growing our team from 2 to over 80 employees in just 2 years.

Nov 2014 – Apr 2017 · 2 yrs 5 mos

• As the manager of the Quality team responsible for MSN Applications across various platforms including Windows 10 (Desktop, Mobile, Xbox, HoloLens, and Surface Hub), Windows 8.x, Windows Phone 8.x, iOS, and Android, I oversaw operations utilizing Agile Methodologies and Scrum practices. In addition to managing the team, I was personally involved in creating comprehensive test strategies and pioneering test automation frameworks. These initiatives resulted in delivering high test coverage across platforms, ensuring robust releases and zero regressions. Leveraging my expertise in C#, cloud computing, and web services, I ensured our products met the highest standards of quality and functionality while keeping pace with evolving technological landscapes. Additionally, I played a pivotal role in analyzing and incorporating user feedback, further enhancing our products' usability and performance.

Aug 2008 – Nov 2014 · 6 yrs 3 mos

• Coached my team members in their career growth plans. Assisted them in gaining more tangible skills, and increased their visibility.
• Managed eight full releases from planning, to implementation, then testing and stabilization, to release and support.
• Standardized the reporting infrastructure for the entire division. Designed and implemented a web portal and a set of tools to automate the process.
• Introduced new testing methodologies around Model Based Testing and UI Automation.
• Started, maintained and grew an initiative to develop the skills and enhance the efficiency of my
• entire group by holding weekly technical talks that introduce audience to new tools, concepts, and
• technologies in the industry.

Nov 2000 – Aug 2008 · 7 yrs 9 mos

• Designed and executed software test plans, test cases, generated detailed bug reports, and assisted the development team in bug resolution.
• Assisted feature teams with functional and design spec reviews.
• Responsible for the design and implementation of automation tools, and scripts for testing client-based and server-based enterprise applications (Microsoft BizTalk Server 2000 thru 2006, Commerce Server 2000 and 2002).
• Extensive knowledge in stress and performance / load testing and analysis, and thorough experience in systems / integration and white-box testing including code coverage and profiling.
• Responsible for UI automated testing, usability and localization. Participated in developing the content of the deployment and administration guides for large-scale, multi-tiers deployments of Microsoft Enterprise Servers (23-server deployment prescribing configuration of Domains, SQL Clusters, Web Farms, and ISA Firewall).
• Documented testing processes aligned with Engineering Excellence guidelines.
• Conceived and developed the Platform Validation Tool (PVT) which was adopted by various customer support personnel across Microsoft worldwide.