Apr 2020 – Sep 2020 · 5 mos · India · On-site

• BookVigyapan is a team of young entrepreneurs who are passionate about offering practical and technology-driven solutions to everyone who wants to promote their business through Out Of Home (OOH) marketing. We strive to deliver direct visibility of the media assets and maximum reach to your brand in all the major metropolitans and Tier-II cities of India.

Mar 2019 – Mar 2020 · 1 yr · Bengaluru Area, India

Jul 2018 – Jan 2019 · 6 mos · Mumbai Area, India

• Working as a Data Scientist (Thinkbumblebee) and Consultant for Viacom18
• >Data Mining for Sales Optimization
• ▪ Had data-set from BARC and Viacom18 which gave information about AdGRP and Revenue for Programme and Advertisement
• ▪ Merged both the data-sets relevantly and then used NLTK to perform further data cleaning and pre-processing
• ▪ Used Microsoft's Power BI tool to analyse the data-set and helped the sales team to understand the competitor AdGRP and infer the advertising improvements to increase the revenue

May 2016 – Jun 2018 · 2 yrs 1 mo · Mumbai Area, India

• > Analyse the Segmentation of English Viewership :
• ▪ Performed data aggregation in python and used K- means clustering to group users who have
• similar viewership pattern
• > Viewing Attribution Model :
• ▪ Used SAS to create the data set and used XGBoost in Python to train the Binary classifier for
• attribution prediction
• ▪ Performed Grid-search to tune hyper-parameters for improvising performance of the model
• > Analysis of Television Viewing Behaviour :
• ▪ Analysed the time-series data of Indian Television Viewership from all different states in India
• ▪ Decision tree-based technique, CHAID was used to infer variable significance on SPSS platform
• > Cluster Analysis for selection of Panel :
• ▪ Worked on selection of panel households for Broadcast Audience Research Council India
• ▪ Provided the support and knowledge to BARC and GfK for installing the Television panels across
• India

May 2015 – Jul 2015 · 2 mos · New Taipei City, Taiwan

• Analysis of Spatial Geometry for Femur Head’s Motion, National Taiwan University, Taiwan
• Objective was to find the best range of various motions of the femur bone with respect to the centre of the femur head
• Optical Tracking System was employed to get data of femur movements (Flexion - Extension, Abduction - Adduction, Circumduction) and probe tracking was used to get data from femur head surface
• Applied algorithms of K-means clustering and Spatial Geometry such as Sphere Fitting and Fitting Circle, Matlab was used for conducting the project (Publication in progress)

May 2014 – Jul 2014 · 2 mos · Russian Federation

• Analysis and Optimization for Kinetic Oxidation reaction, Bashkir State University, Russia
• Optimized the performance of module for the reaction: 4-tert-butyl phenol by aqueous solution H202 in presence of titanosilicates
• Applied Genetic Algorithm and Simulated Annealing based-methods for solving the optimization problems
• Performed many trials for optimizing the values with respect to time, using MATLAB

May 2013 – Jul 2013 · 2 mos

• Analysed the graphs and histograms of Audio signals of different language on MATLAB
• Studied the behaviour of these signals using Wavelet Toolbox of MATLAB by decomposing the signals into approximations
• Used statistical properties of coefficients of approximations and details of wavelet transform of these signals to distinguish between different languages
• Accolade: Presented in Ramanujan Memorial Symposium in Mathematics and its Application ’13 organized in IIT HYDERABAD

Jul 2011 – May 2016 · 4 yrs 10 mos

• Mathematics and Statistics

Jul 2011 – May 2016 · 4 yrs 10 mos

• Industrial and Management Engineering