Paul Adenau

Business Development Executive

Lisboa, Lisbon, Portugal11 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in integrated marketing and sales enablement.
  • Proven track record in demand generation and campaign operations.
  • Strong data-driven approach to optimize marketing initiatives.
Stackforce AI infers this person is a SaaS marketing expert with a focus on demand generation and sales enablement.

Contact

Skills

Core Skills

Sales EnablementRevenue MarketingCampaign OperationsDemand GenerationIntegrated MarketingBusiness DevelopmentMarketing OptimizationPaid Media

Other Skills

Data Center MarketingCross-Functional CollaborationData-Driven Decision MakingMarket ResearchEmail MarketingClient SupportProblem SolvingProduct KnowledgeKeyword OptimizationAudience EngagementMessagingAccount OptimizationData AnalysisA/B TestingCoaching

About

I am a Global Revenue & Integrated Marketing Manager at Cisco, driving integrated campaigns, sales enablement, and demand generation across multiple regions to deliver measurable pipeline and business impact. With 8 years of marketing experience, I translate complex strategy into actionable frameworks that empower sales teams to execute effectively and consistently exceed objectives. My career spans Campaign Operations, Revenue Marketing Enablement, and Paid Media (including 3 years with a Google vendor), giving me a unique combination of strategic vision, operational excellence, and channel expertise. I focus on building systems and processes that scale globally, optimize revenue, and align cross-functional stakeholders around shared outcomes. I specialize in: • Leading integrated, full-funnel marketing initiatives that deliver measurable results • Translating strategy into scalable activation frameworks and playbooks • Designing enablement kits and structured execution models for Virtual Sales teams • Driving alignment between Marketing, Sales, and Analytics to maximize ROI • Using data-driven insights to optimize campaigns and accelerate pipeline I thrive in global, complex, matrixed organizations, and my mission is to continuously elevate revenue marketing impact while expanding my strategic influence. Core Expertise: Integrated Marketing | Revenue Marketing | Demand Generation | Sales Enablement | Campaign Operations | Paid Media | Global Marketing Strategy | Data-Driven Optimization

Experience

11 yrs 7 mos
Total Experience
2 yrs 3 mos
Average Tenure
4 yrs 9 mos
Current Experience

Cisco

4 roles

Revenue Marketing and Audience Enablement Manager

Promoted

Jan 2025Present · 1 yr 5 mos

  • As a Revenue Marketing Enablement Manager at Cisco, I focus on empowering Virtual Sales Teams across the company by developing and delivering the tools and resources they need to successfully execute revenue-driven marketing initiatives. My work ensures that sales teams are fully equipped to align with marketing strategies and drive measurable business outcomes.
  • In this role, I design and deliver activation kits, sales briefs, playbooks, and other enablement materials that simplify complex marketing activities and make them actionable for sales teams. Collaborating closely with Revenue Marketing teams, analysts, and other stakeholders, I ensure seamless alignment between marketing efforts and sales execution, providing teams with the resources and insights required to excel.
Sales EnablementRevenue MarketingCampaign Operations

Global Campaign Operations Manager

Jan 2024Jan 2025 · 1 yr

  • As a Campaign Operations Manager at Cisco, I specialize in driving Data Center-focused marketing campaigns by combining strategic planning, cross-functional collaboration, and data-driven decision-making to achieve measurable business outcomes.
  • I work closely with teams such as Paid Media, Social Media, Branding, and Webinars to manage end-to-end campaign execution and maintain a holistic view of demand generation activities. Partnering with analysts, I track performance metrics, present actionable insights, and ensure we remain on target to meet or exceed our OKRs (Objectives and Key Results).
Data Center MarketingCross-Functional CollaborationData-Driven Decision MakingCampaign OperationsDemand Generation

Global Marketing Manager - Demand Generation Specialist

Promoted

Nov 2022Jan 2024 · 1 yr 2 mos

  • In my role as a Marketing Manager, I specialize in demand generation at Cisco, driving strategic growth through the creation and execution of marketing campaigns. I excel at capturing, nurturing, and converting leads into valuable customers. Employing a data-driven approach, I optimize our marketing initiatives, leveraging market research and innovative techniques to exceed business objectives. My primary mission is to play a pivotal role in enhancing Cisco's market presence and maintaining a consistent influx of demand for our cutting-edge solutions.
  • Developing and implementing comprehensive demand generation plans that align with Cisco's business objectives.
  • Collaborating with cross-functional teams to create and optimize marketing campaigns, including email, social media, content marketing, and webinars.
Demand GenerationMarket ResearchEmail MarketingIntegrated Marketing

Senior Specialist Infrastructure & Security for DACH & EMEA

Sep 2021Nov 2022 · 1 yr 2 mos

  • My experience at Cisco gave me the ability to effectively navigate and offer Cisco's wide range of products and services.
  • I was a resourceful problem solver, helping clients make the best use of Cisco technology to meet their specific tech needs.
  • My extensive knowledge of Cisco's products and services empowered me to guide clients through the decision-making process with confidence. I was there to provide insights, answer questions, and offer support every step of the way.
Client SupportProblem SolvingProduct KnowledgeSales EnablementBusiness Development

Cognizant

Marketing Optimization Specialist

Jan 2021Aug 2021 · 7 mos · Lisbon, Portugal

  • As a Marketing Optimization Specialist, I went beyond mere keyword selection; I intricately curated the words that resonated with our audience. My approach involved deeply understanding our customers' language and seamlessly weaving it into our messaging.
Keyword OptimizationAudience EngagementMessagingMarketing Optimization

Google vendor

Marketing Manager - Google Ads Specialist via Google Vendor

Apr 2018Jan 2021 · 2 yrs 9 mos · Lisboa, Lisbon, Portugal

  • As a Marketing Manager for Google Ads through a Google Vendor partnership (Teleperformance), I embarked on a dynamic journey across the DACH region (Germany, Austria, and Switzerland) over the course of three remarkable years. This experience allowed me to delve into the digital landscape, engage with over 3000 Google Ads accounts, and drive significant optimization efforts.
  • Account Optimization: The heart of my role lay in account optimization. I meticulously fine-tuned Google Ads accounts to ensure that every campaign was performing at its peak. This involved keyword research, ad copy refinement, bid adjustments, and continuous A/B testing.
  • Data-Driven Insights: My approach was deeply rooted in data-driven decision-making. I diligently analyzed performance metrics and translated data into actionable insights, allowing for informed adjustments and improvements.
Account OptimizationData AnalysisA/B TestingPaid Media

Teleperformance portugal

2 roles

Salescoach

Dec 2017Apr 2018 · 4 mos

CoachingCustomer Service

External Advisor

Aug 2017Nov 2017 · 3 mos

Customer Service

Dänisches bettenlager

3 roles

instructor license

Apr 2017Apr 2017 · 0 mo · Andernach

Store Manager

Feb 2017Jul 2017 · 5 mos · Andernach

Bachelor Professional of Trade and Commerce CCI

Aug 2014Jul 2017 · 2 yrs 11 mos · Andernach

Team Leadership

Education

BZE Springe

Bachelor Professional of Trade and Commerce CCI — Trade marketing

Jan 2014Jan 2017

Berufsbildende Schule Boppard

Advanced Technical College Certificate - Organsiation & Office Management

Jan 2011Jan 2014

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