Paul Adenau — Business Development Executive
I am a Global Revenue & Integrated Marketing Manager at Cisco, driving integrated campaigns, sales enablement, and demand generation across multiple regions to deliver measurable pipeline and business impact. With 8 years of marketing experience, I translate complex strategy into actionable frameworks that empower sales teams to execute effectively and consistently exceed objectives. My career spans Campaign Operations, Revenue Marketing Enablement, and Paid Media (including 3 years with a Google vendor), giving me a unique combination of strategic vision, operational excellence, and channel expertise. I focus on building systems and processes that scale globally, optimize revenue, and align cross-functional stakeholders around shared outcomes. I specialize in: • Leading integrated, full-funnel marketing initiatives that deliver measurable results • Translating strategy into scalable activation frameworks and playbooks • Designing enablement kits and structured execution models for Virtual Sales teams • Driving alignment between Marketing, Sales, and Analytics to maximize ROI • Using data-driven insights to optimize campaigns and accelerate pipeline I thrive in global, complex, matrixed organizations, and my mission is to continuously elevate revenue marketing impact while expanding my strategic influence. Core Expertise: Integrated Marketing | Revenue Marketing | Demand Generation | Sales Enablement | Campaign Operations | Paid Media | Global Marketing Strategy | Data-Driven Optimization
Stackforce AI infers this person is a SaaS marketing expert with a focus on demand generation and sales enablement.
Location: Lisboa, Lisbon, Portugal
Experience: 11 yrs 7 mos
Skills
- Sales Enablement
- Revenue Marketing
- Campaign Operations
- Demand Generation
- Integrated Marketing
- Business Development
- Marketing Optimization
- Paid Media
Career Highlights
- Expert in integrated marketing and sales enablement.
- Proven track record in demand generation and campaign operations.
- Strong data-driven approach to optimize marketing initiatives.
Work Experience
Cisco
Revenue Marketing and Audience Enablement Manager (1 yr 5 mos)
Global Campaign Operations Manager (1 yr)
Global Marketing Manager - Demand Generation Specialist (1 yr 2 mos)
Senior Specialist Infrastructure & Security for DACH & EMEA (1 yr 2 mos)
Cognizant
Marketing Optimization Specialist (7 mos)
Google Vendor
Marketing Manager - Google Ads Specialist via Google Vendor (2 yrs 9 mos)
Teleperformance Portugal
Salescoach (4 mos)
External Advisor (3 mos)
Dänisches Bettenlager
instructor license (0 mo)
Store Manager (5 mos)
Bachelor Professional of Trade and Commerce CCI (2 yrs 11 mos)
Education
Bachelor Professional of Trade and Commerce CCI at BZE Springe
Advanced Technical College Certificate - Organsiation & Office Management at Berufsbildende Schule Boppard